The Graham Cochrane Show

Smartphones are like fire: when controlled they can provide heat and help you cook a meal - but when they get out of control they can burn your entire life to the ground. We used to leave our work at the office or at our place of business. Now it not only follows us home, but it follows in the bathroom, on our lunch break, and in our car while we commute. This “always on” mode is slowly but surely...

When it comes to selling your stuff, the words you use matter. And while there are a million ways to write effective sales copy, I've found that underneath every effective sales pitch (or page or email or Instagram post) are three key steps. Today I'm going to walk you through each of these 3 steps so you can begin incorporating them into your sales messaging and start generating more revenue!

When you run a business, whether you know it or not or verbalize it or not, you are putting something and someone first. There is a pecking order or a list of priorities. It could be the shareholders, you as the CEO, or just generally profit at any cost. This leads to underpaying employees, making cheaper goods that don’t last, and a whole host of other awful things. But what would businesses look...

Is it better to launch your business without a product or to build the product first and then launch? I have two friends who have approached their online businesses two different ways and in today’s video I break down which one is more strategic and why. If you’ve ever been unsure about the best way to start your business (product or content first) this will help!

What if I told you that your refund policy could determine how many sales you get and how your brand is perceived in the marketplace? Today I want to address the concept of "risk transfer" and how it is a powerful tool you can use to increase revenue, delight customers, and give you a competitive edge in your niche.

One of the things I get asked about more than anything else is the fact that I don’t work on Fridays. Ever. I’m such a fan of 3 day weekends that I not only tell people about it, but I think YOU should be taking Fridays off as well First let’s talk to the business owner - then we’ll address the employee who is starting a business on the side.

There are two ways to look at other businesses or brands in your niche who do virtually the same thing you do: They are your competitors They are your collaborators You get to decide which one they are.

What if you could make a few simple adjustments to your business workflow and give yourself a nice 30% raise this year? Well you can, and today I'm going to share with you three powerful income boosting levers you can dial up to give yourself that much needed raise in your business.

One of the smartest things you could do to grow your business online is to give away your best content for free. What?! Then how can you still sell courses and memberships if you give away your best stuff? I break all of that down in today's episode!

Is it really risky to start a business? I submit to you it's actually riskier NOT to! Today we're going to talk about the power of multiple streams of income and how it's actually safer (and smarter) to start your own online business, even on the side.

Are you harnessing the simple power of authenticity to grow your brand? Perhaps, like me, at times you've been caught up in trying to run your business the way you think you are "supposed" to run it and presenting yourself as you think you "should" present. Today I want to share with you the power of what Bob Burg and John David Mann call The Law of Authenticity and how it can help you and your bu...

There are 4 key elements (or pillars) to creating any type of passive income. No matter what you sell these 4 pillars must exist in some way shape or form in order for you to be able to create sustainable, hands free, automatic income in your life. Today I break down each of these pillars in depth so that you can begin to create your own passive income stream!