The Google Ads Podcast

Worried about getting spam leads from your YouTube ads? John is here to show you how to identify them and he then offers tips on what you can do about them. Lead generation is key for any business, but in this age of click farms and fake traffic, it can be tough to figure out which leads are worth pursuing and which ones you should ignore. But with the right tools and knowledge, you can streamline...

With the holy grail of marketing funnels, moving potential customers through your sales process is easier than ever! Follow these simple steps and you'll be on your way to increased sales in no time. In this episode, Kasim is going to teach you everything you need to know about how to easily build awareness, move people from awareness to consideration, and then move them from consideration to purc...

Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager. Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent. To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how t...

Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager. Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent. To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how t...

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join our channel to get access to perks, including the Live Q&A member chat. For now, you can watch the replay where Kasim and John share the dif...

In the latest installment of Lead Generation 101, John shares the best ad types and strategies for top-of-the-funnel marketing when it comes to lead gen. He also dives deep into the misconceptions advertisers have about the sales funnel for lead gen so you can avoid falling into that rabbit hole and losing quality leads. Watch this video to learn more about: - Why your ad content is more important...

In this eye-opening video, Kasim takes a closer look at how click bots and fake traffic are costing online advertisers billions of dollars every year. Online advertising is big business, and it's only getting bigger. Unfortunately, that also means more and more people are trying to take advantage of the system by creating fake traffic. SearchEngine Journal released a news article about the study b...

Are you looking for a way to identify high-quality leads and import them from HubSpot or GHL into your Google Ads account? Watch this video and learn how! In just a few simple steps, you'll be able to start importing your leads like a pro. Plus, John shares the factors to consider when identifying high-quality leads, the importance of choosing and setting up your data attribution model, and how to...

As we all know, PMax campaigns give us limited data to work with- which can be very frustrating when you’re trying to understand where your product is converting. In this video, our amazing Client Manger Mel shows you two ninja reporting methods on how to view your Performance Max conversion data by network (shopping/search), and walks you through a new feature in Analytics! Catch Kasim and John L...

John reveals how he creates effective lead forms to maximize conversions. From using the right fields to asking for the right information, he shares all his lead form best practices so you can get more leads through your door! If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broa...

Here’s how John scales lead generation campaigns with broadomation- broad match keywords + automation (smart bidding). In the second part of our series on Lead Generation 101, John shares what broadomation is, how to run it for successful lead gen ads, and the next steps to take and strategies to apply after using broad match with smart bidding. If you haven’t watched Part 1 of Lead Generation 101...

Struggling to scale your lead generation? You're not alone. Most businesses face the same challenge when it comes to lead gen. That's why John is here to share his best practices so you can break through and start generating more leads than ever before. In this series, Lead Generation 101, John reveals the important concepts, and tried and tested strategies for effective lead generation campaigns...

The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention. Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose t...

Scale your eCommerce business with the best website optimization tips from Matthew Stafford of the behind-the-scenes growth partner to some of the most successful eCommerce brands on the planet- Build Grow Scale™. Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in jus...

John walks you through an advanced remarketing strategy for your YouTube Ads, how you can run YouTube Ads without videos of your own, and so much more. This is the last part of the guide to scaling Performance Max campaigns for eCommerce. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-m...

In the fourth part of the guide to scaling Performance Max campaigns for eCommerce, John shares a granular targeting guide for YouTube, how he does audience segmentation on YouTube to discover new audiences and achieve your ROAS goals, and so much more. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and stru...

Kurt George, our amazing Client Expansion Manager, is here to match modern advertising to traditional marketing techniques to help strengthen your foundation. And he starts by sharing the truth about Performance Max, and how you can use this knowledge to achieve your business goals. In this video, Kurt explains why marketing is not about who you’re supposed to be selling to, but rather, it’s about...

John breaks down affinity segments, and how you can use this audience targeting type to boost brand awareness and target the right audiences in scaling your Performance Max campaigns. He also shares a low-cost experiment you can run to target audiences already interested in your products. This is the third part of the guide to scaling Performance Max campaigns for eCommerce. If you haven’t watched...

If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns. Performance Max Feed Only campaign is just what...

The most important part of your ads will now be in Google’s hands when Final URL expansion is on! Starting on October 1, 2022, with Final URL expansion on, Google will now customize your ad descriptions and other assets to improve your campaign performance. Kasim shares his initial thoughts on the Performance Max update, what it could mean for Google Ads advertisers and agency owners, and how you...

John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more. Watch the second part of the guide to scaling Performance Max campaigns for eCommerce to learn more about: - Analyzing Audience Segments to Scale PMax Campaigns - Why YouTube is the best campaign for cold t...

If you’re running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he uses this knowledge to scale campaigns. In the first part of the guide to scaling Performance Max campaigns for eCommerce, you’ll learn: - Why you should start by identifying what isn’t working in your P...

John talks about the Google Ads update called Engaged-view conversions, which lets you see who watched your YouTube ads and later converted, even if they didn't click. Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk....

Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business’s efficiency and profitability by focusing on your Most Important Number (MIN). They also talk about the biggest mistakes business owners make and how to correct them. KMP Consultants can help you transform your business and culture by crea...

Understand the factors that affect AOV, how to analyze it effectively, and how to increase it to scale your business. Average Order Value (AOV) is one of the important key performance indicators for eCommerce. A high AOV can lead to increased ROAS and improved LTV—all of which means you can spend more and scale more. In this series, John shares how you can increase your AOV, breaking Google’s algo...