The Google Ads Podcast

Discover how to drastically improve your paid social and Google Ads copy with these seven actionable tips for incredible conversion copywriting. Learn the significance of using the right words to create relevance, specificity over fluff, addressing objections, and creating clear call-to-actions. Additionally, explore how microcopy can alleviate fears and contrast phrases can bring clarity and comf...

In this video, learn crucial strategies to enhance lead generation through paid ads. Discover why lead volume often plateaus despite decent traffic and how to correct it by focusing on post-click experience and message match. Understand the importance of clear, fast-loading landing pages that are mobile-friendly and how to use creative effectively to attract qualified leads. Learn to optimize the...

In this video, we explore why many e-commerce ads fail not due to poor advertising but because of post-click issues. Discover how mobile usability, creative alignment, streamlined checkout processes, and trust signals can drastically improve your conversion rates. Learn actionable tips like ensuring your landing page matches your ad, featuring relevant creatives, simplifying checkout, and using be...

In this episode, we dive into essential strategies for optimizing your Google Ads campaigns. Learn about best practices, testing methodologies, audience targeting, and the importance of effective ad copy. Discover how tailoring your approach can drive meaningful clicks and conversions, and why it's crucial to work with an agency that understands your business needs. Whether you're a B2C e-commerce...

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down to make smart moves, triaging the problem, and following a systematic order of operations for effective optimization. Learn how to identify the cause of low traffic, poor conversion rates, and irrelev...

In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make it more understandable for search engines and AI systems. Key topics include the importance of clean URLs, internal linking, canonical tags, and maintaining semantic coverage. We also cover traditiona...

Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless, and continually test and optimize your pages with tools like Microsoft Clarity. Discover actionable tips to enhance headline relevance, improve form interactions, and effectively use social proof to...

Stuck at a 3–6% conversion rate and wondering why your paid ads aren’t profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mistakes businesses make that are costing them conversions. They also share how simple, data-backed testing strategies and landing page optimizations can unlock 25–30%+ conversion rates. If you're running...

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail, how to create highly specific messages that speak directly to each audience's unique pain points and triggers, and how to expand into new demographics. Watch this video now. Chapter...

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understanding Meta Ads automation limits and how to strategically combine it with precise, human-led targeting and creative control so you can connect with diverse audiences and avoid wasting ad spend. Chapters...

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative switch led to massive gains for a client. Chapters...

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your quick client management guide for digital marketing and Google Ads! Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share how you can show leadership, use the PAS framew...

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the HUGE errors digital marketers and Google Ads agencies often make: lack of ownership, going silent, and not setting expectations about ad performance. Learn actionable strategies for communication, proa...

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarify the role of prospecting & remarketing for lead generation accounts. Watch the video now. Our Marketing Director, B...

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also shares why turning off one can hurt the other, and how to use a holistic approach to accurately measure your sales acro...

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips on how to create scroll-stopping ads that stand out, engage your audience, and drive clicks. Watch this video now. Related videos: 🚀 How to Build Brand-Aligned Creatives That Help Scale Campaigns: &nb...

Paid Social Managers Emily Hlavac and Emma Nold reveal how to craft scroll-stopping creatives that convert! Learn how to spot-on brand consistency across all platforms (Facebook, Instagram), connecting emotionally with your audience beyond just product features, and finding your unique competitive edge to stand out. They cover optimizing for different ad placements, leveraging your core values, an...

Unlock higher Google Ads conversions with the power of "message match" and ad-to-landing page relevance. In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share how message match creates a seamless user journey that boosts quality score, lowers costs, and turns clicks into customers. Related videos: 💰 Copywriting Made Faster & Smarter with Google Gemini Advanced...

Are your Google Ads clicks costing you a fortune without conversions? Discover the mistake that’s often overlooked: a poor ad-to-landing page match! In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share why this hurts your Quality Score, drains your budget, and how perfect relevance gets you more sales. Watch the video now. Related videos: 💰 Copywriting Made Faste...

Is your client unhappy with results? Learn how to rebuild trust, realign expectations, and set the right communication frequency for every client relationship in digital marketing and Google Ads. Watch this video now as our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share valuable insights to help boost your client management skills. Connect with Tressy on LinkedIn...

Our Account Manager, Tressy Dsouza, reveals her approach to onboarding new clients. With our Marketing Director, Bryan Caranto, Tressy also shares how to set clear performance expectations, adapt your communication style to different client personalities and technical levels, and ensure long-term client satisfaction from day one. Connect with Tressy on LinkedIn:    / tressy-dsouza-8...

Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to establish firm boundaries without sacrificing responsiveness, leverage powerful tools for transparent campaign updates, and...

With the massive changes in digital marketing giving us less control than before, is funnel marketing still relevant? Our Meta Ads Manager, Jonathan Paquin, shares his insights on the topic. He also shares how the heavy targeting through creatives is changing the marketing funnel, how long you should run L1 (awareness) video ads, and effective ad strategies for accounts with smaller budgets ($1,00...

Starting a new business is exciting, but getting your first customers can be tough. In this quick video, our Meta Ads Manager, Jonathan Paquin, will explain how to reach new people, what kind of ads to show those who already know you, and the best ways to build your audience from scratch to turn viewers into loyal customers. Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your que...

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results. Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below. The viewer's question is from this video: &nb...