The Google Ads Podcast

Here's the last part of the guide on fixing disapproved products and suspensions in Google Merchant Center. And in this video, John shares examples of violations that are not worth your energy because they don’t have any workaround. He also shares his hack on fixing disapprovals and suspensions through Google reps, why extraneous text like Buy, Purchase, or Sale cause disapprovals, and so much mor...

In the second part of the guide on fixing disapproved products and suspensions in Google Merchant Center, John shares how you can easily identify the policy-violating keywords on your site despite the little help that GMC offers. He also shares how the restriction on your website locations and making false claims can cause suspensions, the workaround for policy-violating keywords, and so much more...

In this three-part series, John talks about the vagueness of product disapprovals and account suspensions in Google Merchant Center, and what you can do to fix them. Watch the first part of the Guide on How to Fix Disapproved Products and Suspensions in Google Merchant Center to learn about: - Product data quality violations - Misrepresentation in Google Merchant Center - Policy violations: Broken...

ohn ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include: The effect of having many ad groups when using broad match -Applying broadomation -Why broad match with manual CPC fails -How your attribution model can affect conversion tracking 🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eR...

In this two-part series, John shows you the effective bidding strategies for broad match keywords in Google Ads. In this first episode, he covers why broad match works better when bidding without tCPA and tROAS, how negative keywords can negate broad match, and so much more. If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4...

John reveals how he uses broad match keywords to widen reach, lessen click farm traffic in Performance Max, and get high-quality leads and conversions. Watch this video to learn more about broad match keywords in Google Ads - how they work, the factors and limitations to consider when using it, and the tips and tricks John uses to optimize your campaigns with broad match. Plus, learn about the ins...

In the last installment of How to Measure Success in Google Ads, John shares how he managed to scale a campaign even with a $1,500 cost per lead (CPL), and the recommended attribution tools that can help set your campaigns for success. Here are the first two parts of How to Measure Success in Google Ads: 🤯 How to Measure Success in Google Ads: A High ROAS Doesn’t Equate to Success https://youtu.b...

In this video, Regina Bellows shows the results of an experiment that was bidding for 100% absolute top of the page impression share for the clients' top-performing keyword. This is a follow-up from this video: 🥇 Should I Rank 1st for My #1 Keyword?: https://youtu.be/n7wD9IN0TIU Forgot to mention: Near the end of the video when I show the "SEO Agency" ad group, the reason why it's paused is that...

Build your Performance Max campaign right with these tried and tested best practices from the LinkedIn Google Ads Guru, Cory Lindholm. Kasim is back with Cory to share why there isn’t a one-size-fits-all approach to Performance Max, the factors to identify and analyze to optimize them, Cory’s hack to cherry-pick high converting keywords, and many more: 0:00 Intro | Performance Max Best Practices w...

We’re showing you how our leaders at Solutions 8 exchange ideas in the last part of our Bidding Strategies Guide. Here’s the Q&A portion of our internal Bid Strategies training where John and Kasim answer why we use Maximize conversion value bidding for Performance Max even if it limits scale, the right campaigns for target CPM and max CPV, the hack for stealing your competition’s traffic with...

John talks about the two bidding strategies that aren’t conversion-focused but are good for awareness and placement. He also reveals the bidding strategy to avoid if you want to scale your Performance Max campaigns. In Part 5 of our Bidding Strategies Guide series, John discusses Maximum CPV and Target CPM bidding. He shares how you can access these since they’re not applicable to all campaigns, w...

John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business. In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including: -The lessons and strategies he learned after sacri...

If you're working with a budget under $5K, you might like our sister company, StarterPPC. You still get the same Google Ads dream team to help you boost revenue and grow your business, just without the bells and whistles! StarterPPC: Google Ads management services at a fraction of the cost. https://www.starterppc.com/ Performance Max with limited budgets can be hard because the algorithm takes for...

If Google says your YouTube campaigns aren’t working, don’t stop your ads just yet! Google does a very poor job at identifying if a YouTube campaign is working well over a longer period of time. In this episode, John explains why that’s the case, and shows you the metrics to analyze to make sure your YouTube Ads are working. Plus, he gives tips on how you can reach more people with your YouTube ad...

Eli Gurock schools us up on the new Shopify and YouTube Shopping integration- what it is, how it works, and what this could mean for business owners and digital marketing. The new integration allows you to upload and sync your Shopify store to YouTube by pinning products next to your videos. Shopify and YouTube announced the integration last July. As described by YouTube: “Creators who link their...

John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business. In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including: -The lessons and strategies he learned after sacri...

Part 3 of our Bidding Strategies Guide series is all about Maximize conversion value bidding. John shares why it’s difficult to scale with this bidding strategy, and when and how you should be using it amidst the difficulty. He also talks about the pros and cons of Maximize conversion value bidding, why you should choose it over Maximize conversions bidding, and more: 0:00 Intro | Maximize Convers...

Part 2 of our Bidding Strategies Guide series is all about Maximize conversions bidding. This includes when and how you can use Maximize conversions to get the most conversions in a short period of time. Plus, John reveals the secret to why Google works and how you can leverage this knowledge! Haven't seen Part 1 of the Guide to Google Ads Bidding Strategies? Watch it here: https://youtu.be/QSsNj1...

The weather is a major factor in the rise and fall in demand for some products and services. Now, there's no need to sweat it out in manually adjusting your bids every time the weather changes! Optimize spend, save time, and increase conversions through the Google Ads weather-based campaign management. Here's an overview of how it works and how you can benefit more from it. Google Ads scripts (Leg...

The Google Gods have blessed advertisers with a gift in Performance Max that allows restriction of fraudulent traffic. Could this put an end to click farms that target Performance Max campaigns for lead generation? Or is this simply another pipe dream? Kasim shares this tool that works well with other campaigns and where you can find it in your campaign settings. He also shares our strategy to les...

Kasim features the LinkedIn Google Ads Guru he's stealing content from- Cory Lindholm! Watch this video where Kasim confesses his guilt while Cory calls us out on what we got wrong with Performance Max. As Google Ads keep rolling out changes in Performance Max, many advertisers just want to call out Google, start a fight and go against the updates. But what do the Google Ads Gurus say about this?...

Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk....

This is the first in our Bidding Strategies Guide series. And it’s not like any other guide you’ve seen before! In this guide, John doesn’t only help you choose the best bidding strategy for your campaign. He also breaks the misconceptions on how Google uses the bidding strategies and why they don’t always work.   First in our series is about what bidding strategies are and how it works. Then...

Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure! In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did. Watch this video to learn: Why Performanc...

Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes. In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP. They also answer the most frequently asked questions about Go...