The Google Ads Podcast

Want to know how your campaigns are performing in real-time? Our Junior Google Ads Specialist, Smruti, is here to walk you through how you can do just that using the “Custom ROAS by Time” column in your Google Ads account. By adding a “Custom ROAS by Time” column, you can easily analyze your ROAS in real-time. This can be valuable for understanding when your campaigns are most and least effective....

The holiday sale season has officially started with Black Friday and Cyber Monday! Whether you already started or you’re still planning your Google Ads campaigns for Christmas or any other holiday, here are three important optimization tips to boost your holiday sales! Listen to this episode as our Director of Operations, Leandra Green, and one of our Google Ads specialists, Cindy Marin, share how...

Unsure of the difference between "Conversions" and "Conversions By Conversion Time” and how to analyze the data? You’re not alone! Millions of business owners are using Google Ads to drive traffic to their websites-but many don’t understand how to use the data they collect. Luckily, Smruti, our Junior Google Ads Specialist, is here to help! In this episode, Smruti explains what "Conversions" and "...

With the right location targeting in place, you can improve your campaign performance and get more out of your advertising budget. And Smruti, our Junior Google Ads Specialist, is here to help as he shares the best practices for location targeting. He shows you how to control your Google Ads campaigns so they can focus advertising on the people who are most likely to be interested in what you have...

Smruti, our Junior Google Ads Specialist, walks you through how to set up Google Ads conversion tracking for WooCommerce using Google Tag Manager (GTM). Setting up conversion tracking is an essential part of any successful campaign. Without it, you won’t be able to track how well your ads are performing or determine whether they’re driving conversions. Luckily, setting up Google Ads conversion tra...

Are you running Performance Max but not seeing the success you once had with Smart Shopping? Then this hack might be the answer to your problems! John shares his new hack that can help you create successful PMax Feed Only campaigns from your dormant Smart Shopping campaigns. Listen this episode now to discover how you can start seeing better results with Performance Max. Implement these simple ste...

John explains why Top-of-Funnel (ToFu) marketing is risky in Google Ads, and how advertisers and Google Ads agencies can work around this challenge. In this episode, John also shares different ways you can structure your Top-of-Funnel campaigns so that you get the most leads for your buck without risking your entire budget. Watch this video now to learn more about: - Areas to check on your account...

If you want to build a successful brand that lasts, but you don't know where to start, John is here to help! In this episode, John talks about branding- how you can build a marketable brand, and how you can use brand campaigns and other methods of advertising to create an effective marketing strategy. Watch this video to learn more about: - Building a brand - How you can identify the campaigns tha...

Wondering where your Performance Max campaign is focusing? Smruti, our Junior Google Ads Specialist, is here to show you how to analyze Performance Max campaign data so you’ll know exactly which network it’s focusing on. Follow these simple steps and you’ll be on your way to understanding your Performance Max campaign data like a pro in no time! Then you can start making optimizations to easily im...

Conversion tracking is essential for measuring the success of your Google Ads campaigns. That’s why Smruti, our Junior Google Ads Specialist, is here to help you by sharing the best practices for setting up conversion tracking for eCommerce. Without conversion tracking, you won’t be able to tell which campaigns are driving traffic and sales to your website. Once you have conversion tracking set up...

John shares why Performance Max Feed Only campaign is not part of the General Account Build SOP for eCommerce they created. He also shares the negative effects that this campaign can have on your account, and so much more. Listen the episode now to learn more about how to build a successful Google Ads campaign for your eCommerce store. If you haven’t watched the first part where John reveals the S...

Access the General Account Build Standard Operating Procedure (SOP) for eCommerce here: https://miro.com/app/board/uXjVPYfAovg=/ As Performance Max “takes over” Google Ads, it doesn’t necessarily mean you should only run PMax campaigns. There are other campaigns that might be well-suited for your business. That’s why John and our Google Ads strategists created a general account build SOP for eComm...

To effectively run YouTube Video Ad Sequence campaigns with Performance Max, there are several key factors to consider. And John talks about what those factors are in this video. Some of these factors include conversion tracking and time lag, among others. Listen this episode know to learn more so you can set your YouTube and PMax ads up for success. If you haven’t listened the first part of this...

John walks you through how to build a YouTube Video Ad Sequence campaign for your business in 2022. Listen this episode to learn how to create a sales narrative that can speak directly to your target audience and convert them into paying customers. Ad Sequence campaign allows you to create a story through a series of videos. And when set up correctly, this can help you connect with your customers...

In this step-by-step guide, learn how to set up Google Analitycs 4 eCommerce tracking for your Shopify Store using Google Tag Manager. By setting up GA4 eCommerce tracking, you can accurately measure the performance of your online shop and make data-driven decisions to improve your sales and conversions. With this data, you'll be able to make informed decisions about what products to keep in stock...

Wondering how to target your YouTube Ads audiences for better conversion tracking? John is here to show you how! He also shows you how to track if a person saw your YouTube Ad and converted through your branded terms, link your YouTube account to Google Ads, and why "Unknowns" in your demographics audience segment are so important. Once you've mastered audience targeting, you'll be able to create...

In this step-by-step guide, Smruti shows you how to set up Google Ads Enhanced Conversions for your Shopify store using Google Tag Manager. Once you've completed the setup, you'll be able to see all of your conversion data in one place. This makes it easy to track your conversions and get a better understanding of how your ads are performing. You can then apply this knowledge to make informed deci...

We know that Performance Max campaigns have a lot of creative asset requirements and that it can be hard for advertisers and businesses alike to make sure there is good enough episode content to utilize. But now, with Google’s new video creation tool, you don’t have to be a video expert to create high-quality video content for your Performance Max campaigns! And in this episode of GAds Girls, Clie...

Black Friday and Cyber Monday are just around the corner, and that means it's time to start preparing your Google Ads and Merchant Center promotions! Learn from the pros! In this episode, GAds Girls Mel, Leandra, and Carmen talk about how to set up your BFCM ads for success. They cover everything from promotion extensions on Google Ads to creating promotions on Google Merchant Center. By following...

Regina answers one of the most common questions she gets asked when advertising with Google Ads- "What is the minimum budget recommended to get started with Google Ads?" Regina Bellows, executive director of StarterPPC, discusses the main factors that go into determining your ad budget, and how it can affect your conversions. She also provides examples of small-budget accounts and their ad perform...

Do you need to target your target audience multiple times through your ads but you have a limited budget? Then, YouTube Target Frequency ads might be for you! And in this episode, John shares what YouTube Target Frequency ads are, how they work, how you can use them, and the pros and cons of running them. 0:00 Intro 0:34 YouTube Advertising Target Frequency Campaign 7:32 Do you want to work with t...

Watch this step-by-step guide on how to set up Google Ads Dynamic Remarketing Tag using Google Tag Manager. Smruti doesn’t only guide you through the setup, but he also helps you make sure you’re data layer and tag are working properly, and he shares the codes for the snippet and Add to Cart. Data Layer Link: https://docs.google.com/document/d/1x... 0:00 Intro | How to Set Up Dynamic Remarketing T...

Are you looking to write amazing ad copy that will grab attention and encourage your prospects to take action? If so, you're in luck! Plus, you'll meet more of the GAds Girls! Our Client Manager, Carmen, and Copywriter, Ash, are experts when it comes to writing engaging ad copy. And they're here to share three tips to help you write ad copy that will get results. They also share a bonus tip for Pe...

There's no doubt that Google Ads can be a powerful tool for businesses of all sizes. However, before diving in and running ads, there are a number of things to keep in mind before diving in and running ads. That’s why Solutions 8 Client Manager, Mel, and Director of Operations, Leandra, are here to share the five key areas businesses often overlook before diving in and running ads. By considering...

Newsletters, announcements, and more - Gmail now provides templates to make your email marketing look great! And Ari, Solutions 8 Knowledge Manager, is here to share what they are, where to access them, and how you can use them. Whether you’re announcing a sale, promoting a new product, or just keeping your customers up-to-date, the new Gmail templates will help you do it in style. Creating beauti...