The Google Ads Podcast

Bing Search is about to get a lot more interesting with the integration of ChatGPT! In this video, Kasim breaks down the news. He shares what he knows about this new revolutionary way to search. He also dives into how this new integration will affect digital marketing and what it means for Google’s current dominance over search. This new and improved search engine will utilize cutting-edge artific...

John shares the danger of excessive remarketing, plus a quick tip for optimizing your conversion paths to maximize your Google Ads ROI. Learn why you should be cautious when it comes to remarketing and discover strategies to ensure your audiences are getting the most out of their interactions with your brand. Plus, get a quick tip for optimizing your conversion paths to avoid potential pitfalls. U...

Kasim talks about ChatGPT- how it could impact the future of digital marketing, whether you should jump on board with this technology, and what you need to know before taking the plunge. Related videos: 💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko 🤖 AI in Google Ads: Is It Right for Your Business? https://youtu.be/J621ePiUULQ ✍️ Three Tip...

Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results. By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. D...

John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths. A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see bet...

John reveals how Performance Max campaigns share traffic and why this is a problem especially if you have a lot of asset groups. He then shares how you can manage this PMax issue. John shares his expertise on how to optimize your Performance Max campaigns for maximum success. He covers the important considerations for managing overlap between different PMax ads and asset groups. He also goes beyon...

John shares what you need to know before running Local Ads- the pros, cons, why you should run them, and how you can run them with ease. He also shares how he explains to clients how local ads can help their business grow, and so much more! PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhel...

John guides you through the steps to properly track conversions for your supplementary campaigns. He also shares the common mistakes with Google Ads conversion tracking and how you can avoid them. 0:00 Intro 0:33 Guide to Tracking Conversions for Google Ads Supplementary Campaigns 9:19 Setting up custom columns 11:30 Work with the best Google Ads agency on the planet 15:28 Keep this link handy! PS...

Are you tired of seeing poor results from your Google Ads campaigns? In this video, John takes a deep dive into a Google Ads account to identify areas for optimization. From analyzing inactive products to understanding why they may still be showing up in remarketing efforts, John covers it all. Don't let your Google Ads account underperform any longer, watch now to learn how to optimize for succes...

Are you struggling to make sense of your Google Ads data? It can be tough to understand how your campaigns are performing when the numbers just don't seem to add up. But don't worry - we're here to help! In this video, John will demystify Google Ads data and show you the best way to measure the success of your campaigns. Not only that, but he'll also share his expert insights on how to analyze you...

GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, John dives into the dark side of GTINs and shows you how to avoid the common pitfalls. He also explains how using the same GTIN on Amazon and Google Shopping can benefit your business and when using SKU...

In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns. John also shares the key factors to consider w...

Are you confused about GTINs and UPCs? Do you want to learn more about how these codes are used in eCom Google Ads campaigns? In this video, our Director of Operations, Leandra, sits down with Shane Morris of GS1 US to explain the importance of GTINs and how they fit into the larger system of standards provided by GS1 US. Shane Morris is the Business Development Director in GS1 US and in this vide...

Are you tired of low-performing Google Ads campaigns? Boost your return on investment by understanding your Click-through Rate (CTR). In this episode, you'll learn the following: - What CTR is and why it's crucial for successful Google Ads campaigns - The key factors that influence your CTR - How to calculate and track your CTR - The ideal CTR benchmarks - Other important metrics to monitor alongs...

Are you trying to decide between running Google Ads or Facebook Ads for your business? It can be tough to know which platform is the best fit for your needs. But Regina is here to help! Regina Bellows, executive director of StarterPPC, shares the difference between Facebook Ads and Google Ads, which one you should run, when you should run both, and more to help you make the best choice. Plus, she...

In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns. John also shares the key factors to consider w...

Learn how you can set realistic and effective campaign goals. Plus, we're giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you. Setting goals is essential for any business, and it’s no different when it comes to digital advertising. Without specific goals in mind, you won’t be able to measure the success of your campaigns or know where to alloca...

Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales. Listen to this episode as our Director of Operations, Leandra Green, and our Google Ads Specialist, Cindy Marin, share how you can create seasonality adjustments, including the following: - What seasonality adjustments are - When...

Listen to this episode to learn a simple hack that can help increase conversions and take your Google Ads campaigns to the next level. John reveals how focusing on your campaign's Engaged-view Conversion Window can make a huge difference in your results. He also does a deep dive on an account to show you how to track and measure your engaged-view conversions. Okay, this might not really be a "hack...

Are you worried your ads are shown to the wrong people? Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to improve the performance of your PMax campaigns and make sure they reach your target audience. And in this episode, our Google Ads Specialist, Kavita Singh, is here to help you with this step-by-step guide...

Unsure how to create a GA4 Free-Form Exploration Report? Look no further! Our Junior Google Ads Specialist, Smruti, is here to walk you through how to create one. This guide is perfect for those who want to gain insights into their website traffic and figure out where to focus their marketing efforts. By following this guide, you'll be able to uncover valuable insights that you can use to help imp...

Are your Google Ads campaigns overspending? Luckily, John is here to help you manage your Google Ads budget by sharing everything from common mistakes advertisers make when setting budgets down to how the algorithm calculates the daily ad budget. Once you understand how your ad budget is calculated, it will be easier to set a realistic budget, stay on track, and make sure you're not wasting money...

John takes you back to the basics of Google Ads to set the foundation for successful campaigns. To start this series, he talks about the lifeblood of every automated bidding strategy- conversion tracking. Do you want to succeed with your Google Ads campaigns? Who doesn't?! But to do that, you need to make sure you're tracking conversions correctly. In this episode, John goes over the basics of con...

Smruti, our Junior Google Ads Specialist is here to walk you through how to analyze your user and traffic acquisition using GA4 acquisition reports. GA4 acquisition reports can be really helpful in understanding where your users are coming from, what channels are most effective for you, and how to optimize your marketing campaigns. With this knowledge, you can focus on the channels bringing in the...

Want to write better ad copies? You're in luck! Here are free tools you can use to write better ad copies and steal your competition’s conversions. It can be tough to know what works and what doesn't in ad copy. That's why it's important to see what your competition is doing and learn from their successes and failures. With the right research and tools, you can easily improve your ad copywriting s...