The Google Ads Podcast

Listen to this episode to learn why John recommends HubSpot as the best CRM tool for lead generation. Are you looking for a powerful solution to help you generate more leads and drive measurable success with your Google Ads campaigns? A CRM tool could be just the thing that can help maximize your return on investment. But it can be hard to know which CRM is right for you among all the options out...

Anyone can dream of becoming wealthy, but with passion and hard work, that dream can become a reality! Hear the story of 18-year-old Luke Magnetti as he talks about his journey to launching his own business and becoming a millionaire. Kasim sits down with Luke and discovers what it takes to become an aspiring entrepreneur and succeed. Tune in to this inspirational and entertaining chat as they dis...

John shares why you should manage lead generation campaigns beyond Google Ads. He also reveals how he increased a client’s ROAS without focusing on the cost per lead (CPL). In the second part of The Proven Techniques to Turn Leads Into Customers series, John shares: - Why you shouldn’t focus on your cost per lead - The other factors you should investigate to scale lead generation campaigns - What...

John shares what you need and the key concepts to understand before setting up successful lead generation campaigns. If your lead generation campaigns aren’t scaling, maybe it’s time to return to the basics. And this episode isn’t just for starting lead generation campaigns from scratch, it’s also about evaluating your campaigns to refine them. Let's make those leads flow in and turn them into pay...

The big day is almost here… Get You vs. Google: The (very) Unauthorized Guide to Google Ads for just $0.99 on Amazon for ONE DAY ONLY! 👉 Register now at https://book.youvsgoogle.com/ to be notified FIRST when the book is launched. But first… Are you currently running or considering running Google Ads? Then you absolutely want to read this book. Whether you're an established agency owner or new to...

Performance Max campaigns used to be a great way for businesses to take advantage of Google Ads, but lately, it seems like the dream has turned into a nightmare. With some accounts losing up to 1% of their revenue, it's clear that something needs to be done about this data disaster. In Part 5 of the Ultimate Guide to Google Ads for 2023, Kasim and John break down everything they've learned about P...

John knows the secret to generating leads and turning them into customers—it goes beyond Google Ads! And in this series, he'll share his tips for success so you can do the same to your client’s campaigns. In the first part of The Proven Techniques to Turn Leads Into Customers series, John shares: - How to manage lead generation clients if you’re a PPC agency, - Why lead generation is more difficul...

Feeling like your Google Ads campaigns have gone off the rails? Don't worry, you're not alone! Kasim and John know exactly what's happening, so don't miss this video. They'll help you discover why Google is struggling with its tracking capabilities. Plus, they'll provide a few solutions along the way so you can take control of your campaigns. Related videos: 🔥 Why Google Ads Attribution Is Failin...

Is YouTube remarketing better for lead generation or eCommerce? Watch this video to learn John's answer! YouTube remarketing is a powerful tool; John even prefers it over the other remarketing campaigns. If built correctly, it can ensure the rest of your campaigns are working and slash the cost of each lead—sometimes in half. But you need to know if you should apply it to your campaigns in the fir...

John reveals why he prefers YouTube remarketing campaigns over display remarketing, and his fail-safe metric to help increase conversions and improve the sales cycle! He shares why he doesn’t use Frequency Capping, the other platforms effective for remarketing, and so much more. PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to s...

In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business. Wait! If you haven't watched the previous parts yet, you can watch them here:     • The Ultimate Guid...   In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, whe...

This is the third part of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023. Kasim and John show you how to build your search campaigns from start to finish. Wait! If you haven't watched the previous parts yet, you can watch them here:  • The Ultimate Guid...   In this video, they also reveal tried and tested strategies for niched-...

Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing. Wait! If you haven't watched Part 1 yet, you can watch it here:     • The Ultimate Guid...   Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the u...

Wondering how to get the most out of your Google Ads campaigns this 2023? Then look no further! John and Kasim are here with the ultimate guide for successful Google Ads campaigns for 2023. From start to finish, they'll show a step-by-step guide for creating an effective campaign. They also reveal insider tips on how to optimize your ads so your business can reach its maximum potential- without br...

John dives deep into the world of YouTube Ads and YouTube Shorts to ensure you're not sabotaging your campaigns so you can get the best results. In this video, John covers critical points that will help you optimize your YouTube Ads for maximum performance. He then shares some common mistakes advertisers (and even Google Ads agencies) make when running YouTube Ads and how to avoid them. He'll also...

The revenue data Google is giving you are all fake! Here’s how to measure your success in Google Ads instead. Listen to this episode now. John reveals his new strategy to measure your Google Ads success, how to identify which products are bringing in revenue, how your campaigns are affecting your overall sales, and so much more! PS: This guide series is from an internal Solutions 8 training. We’re...

John reveals our revolutionary approach to marketing with Google Ads regardless of how small or big the ad spend is! Do you feel like you're throwing your money away on Google Ads? You're not alone. A lot of business owners feel this way. But what if we told you that there's a better way? That there's a strategy that doesn't need spending tons of cash on ads? We’ve developed a strategy that brings...

Our Google Ads experts are back to reveal their secret strategies to effectively market supplement products with Google Ads. Watch this video now! Our Google Ads Strategists, Efe Altinelli and Usama Khan, together with our Google Ads Specialist, Yusuf Can Kazancioglu, discuss how to market supplement products in Google Ads, the potential roadblocks advertisers encounter and how to overcome them. P...

In Part 2 of the Scaling Google Ads Campaigns series, John dives deep into the Shopping Campaigns to uncover why they are failing, the steps to identify which campaigns to scale so you can focus on those instead, and so much more! So listen to this episode now so you can stop wasting time and money on Google Ads campaigns that are bound to fail! If you haven’t listened Part 1 of this series where...

The biggest algorithm change in Google is here and if you think SEO will save your business, you should think again. Kasim talks about why you need to stop doing SEO now, the dangers of relying too much on SEO, and the major changes in advertising brought about by the rise of AI marketing tools like ChatGPT. So Listen now if you want to stay ahead of the competition! 0:00 Intro 0:37 Why you need t...

Learn the indicators that it's time to scale your Google Ads campaigns, the best practices for doing so, and so much more! Regina Bellows, executive director of StarterPPC, dives into the specifics of when to scale your campaigns, considering your business goals and the current market conditions. She also covers the following: - When it's going to be challenging to keep your cost per acquisition (...

John evaluates a Google Ads account and discusses common mistakes that prevent campaigns from scaling. Learn what to check for in your own account and discover the reasons why your campaigns may be failing. Whether you're new to Google Ads or an experienced advertiser, this video will provide valuable insights on how to avoid these mistakes and start scaling your campaigns for success 0;00 Intro |...

After 18 months of hard work, the definitive guide to Google Ads book is finally here! Google Ads is constantly evolving, making it more and more difficult for businesses to keep up. So, if you’ve dabbled with Google Ads and found yourself lost in space (or the internet)... Trying to stitch different online tutorials just to get the results you want. Then you know how hard it is to understand the...

We just turned 17 years and our awesome founder and CEO, Kasim Aslam, reveals the most significant lessons he learned along his journey through life and entrepreneurship. Kasim shares his 17 lessons in 17 years and he stresses the importance of the third Solutions 8 Core Value. Solutions 8 has grown exponentially over the years, but our core values and dedication to our clients remain. Thank you f...

If Google is saying that your campaigns are failing, don’t believe it right away! John is here to help you understand the problem with Google Ads attribution and how you can track your Google Ads performance the right way. Google is losing its tracking capabilities- we’re noticing that remarketing is working a bit less, and first-click attributed networks are starting to work less efficiently, amo...