The Google Ads Podcast

Kasim reveals the SECRET FORMULA so Google LOVES your content! This guide can help you build yourself as a thought leader in any industry in addition to helping you rank above the SERPs. The secret is EEAT, and it's a part of Google's Search Quality Guidelines. Evaluators use it to assess the quality and credibility of content. While it's meant to be a litmus test for webpage quality, we think it'...

Kasim shares why Google wins the AI war by examining what it truly is and focusing on its omniscient power that outperforms other AI technology. It's important to note that Google is more than just a search engine. In addition to its core search functionality, Google also owns and operates a wide range of popular online services and platforms, such as YouTube, Gmail, Google Maps, Google Analytics,...

Are you struggling to attract customers to your eCommerce store? Your product titles and descriptions could be the key to getting more conversions. In this episode, John and Kasim share tips for crafting compelling titles and descriptions to grab customers' attention and persuade them to buy. These tips include making your product titles and descriptions "machine-friendly," using Amazon reviews to...

If you're running an eCommerce business, you know the importance of excellent product photography and media. High-quality images and videos can make a huge difference in your sales, but that doesn't mean you have to spend a fortune on creating them! In this episode, Kasim Aslam, our founder and CEO, John Moran, our Senior Client Strategist, and Ivan Bunin, our CTO, will share the basics for creati...

Last March 24, 2023, Google Ads Liaison, Ginny Marvin dropped the Google Analytics 4 migration deadline. She tweeted: “Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4.“ If you haven’t heard the news, last March 31, 2023, Google Ad...

Kasim shares his thoughts on the new Google Ads update - Cross-Channel Conversion Credit Import. He explains how this update could solve the biggest media buying problem and improve all your marketing campaigns. Tune in to learn more! Cross-channel conversion credit import means multi-channel attribution, so Google will begin attributing credit to non-Google networks regardless of the last click....

In this video, John and Kasim will show you how to create a product page optimized for maximum sales. The product page is one of the most important pages on your website because, in most cases, it’s the landing page for your traffic. So whether you’re selling physical products, digital downloads, or services, a well-crafted product page is crucial for converting your website visitors into paying c...

ohn and Kasim explore the best practices for optimizing your website's conversion rate through effective quality assurance and issue diagnosis. They cover internal and external quality assurance and why analyzing your top competitors is crucial to gain insights into improving your site's performance. Additionally, they discuss the tools we use to diagnose issues such as slow load times, broken lin...

Is your website slow and sluggish? Slow loading times can cause frustration for your visitors and hurt your search engine rankings and sales. In this video, John and Kasim will show you the best practices and tools for optimizing your website speed. They’ll discuss the importance of website speed and how it impacts user experience and conversions. They’ll cover some common factors that can slow do...

ohn and Kasim share our CRO checklist to help you further optimize your website for conversions. Implementing these CRO checklist items can improve your website's conversion rate and drive more leads, sales, and revenue. This is part 2 of our series on Website CRO Best Practices. If you haven't watched part 1 yet, check it out here:     • 🚀 Website CRO Bes...&nb...

This strategy manipulates the Google Ads algorithm into focusing a higher amount of your shopping campaign budget on the products of your choice. Watch this video now! Regina Bellows, executive director of StarterPPC, reveals this game-changing strategy that would be helpful for businesses with limited budgets and many products. This is particularly helpful if you have a small budget & a lot o...

Kasim shares why it pays off to diversify traffic and reveals the strategies of successful marketers, equipping you with all you need to replicate their success. Take it from us: relying on one single source of traffic can be dangerous, as you have little control over unpredictability and fluctuations. That's why it's crucial to start expanding your traffic strategy now. In this video, Kasim goes...

What is the most valuable source of traffic? Hint: It's not Google Ads—it's not paid traffic! Kasim shares what it is and how to build it out for yourself (with a FREE template). If you've been listening to our episodes, you know we spend well over $150k monthly on YouTube Ads alone. But you know what? We still close more deals off of REFERRALS than any other traffic source. You read that right. W...

Kasim shares the SIMPLEST productivity hack of all time that will help you get more done in less time. You won't be impressed, BUT you will be more productive! This hack forces you to set time aside for important tasks and helps you identify tasks that are not important enough to be prioritized over what you already have scheduled. It also helps you see your real margin and when you’re reaching ca...

Kasim and John share the non-negotiables, THE BIG 3, when it comes to website CRO. Are you looking to convert more of your website visitors into customers or leads? With website Conversion Rate Optimization (CRO), you can achieve that goal. CRO is the process of improving elements on your website in order to increase conversions. From landing pages and calls-to-action, to design and content, there...

Hear from the industry experts themselves why Solutions 8 is the best Google Ads agency on the planet and why You vs. Google is a must-have! Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Learn more about the industry experts in this video here: Phillip Stutts, founder & CEO of Win BIG Media: https://phillipstutts.com/ Rachel Pedersen, Queen of Social Media: htt...

Kasim reveals the best advice he got on task management and gives you a step-by-step guide so you can also be a master at productivity! Do you struggle to stay productive? Have you ever wished there was a magical formula for getting things done and increasing your productivity? Well, the secret lies in integrating your to-do list and your calendar. Once that's set, when you look at every individua...

If you’re an advertiser, ad agency, freelancer, or employee in a company using Google Ads, this is for you! Kasim breaks down five things you should understand before running Google Ads. If you want to take your digital marketing strategy to the next level, running Google Ads is a great way to reach potential customers and generate leads. However, Google Ads can be intimidating for individuals new...

Last year, we did more than 1,000 Google Ads account audits. And in this video, Kasim shares the #1 mistake we found and how we fixed it. The #1 mistake I see made in Google Ads—in big and small spend accounts alike—is (drumroll)...Watch this video now so you’ll know, and you can avoid the #1 Google Ads mistake people make! Mentioned resources: 💣 The Secret to Google Ads Success: Mastering Media...

Google asked industry experts their top tips on how to reach success with Search Ads, and guess what? Our very own Solutions 8 founder, Kasim Aslam, is one of those experts! Check out this video as he shares this wonderful experience with you. For Google’s Search Ads Week, Kasim, together with Ginny Marvin, Natalie Barreda, Oliver Kiderle, Andy Goodwin, and Tsuki Schmidt, discuss how Search Ads ha...

Kasim reveals a step-by-step guide that works to produce 10X the profits with half the COGs. This is something that took him years to figure out, and he’s sharing it with you! A tiny minority of extremely high performers produce almost all of the economic outcomes of a given endeavor. (Hunter and Schmidt) Finding and hiring peak performers (PEAKs) can have colossal impacts on the productivity of b...

If you rely massively on ROAS in Google Ads, rethink your strategy! Regina just unveiled the alarming truth—ROAS is shrinking! Check out her essential insights to work around it and find a key metric that'll keep your PPC campaign thriving. Regina Bellows, executive director of StarterPPC, shows proof that ROAS in Google Ads is shrinking. Instead of letting this issue stop you from optimizing your...

The big day is here! Get You vs. Google: The (very) Unauthorized Guide to Google Ads on Amazon NOW! Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN I know I promised you a one-day-only special price of $0.99. What I didn’t know was Amazon has minimum price thresholds for eBooks over a certain size (and ours is HUGE!) So, the lowest we could list the book at is $2.99...

Analyzing your YouTube Ads data is not as easy as you think, but don't worry! John is here to help you with this quick guide on how to measure your YouTube Ads performance. In this episode, John will also help you determine whether or not YouTube Ads will be beneficial to your business, how long you should give your ads before you see results, and so much more. PS: This episode is from an internal...

New Customer Acquisition bidding isn’t something John recommends you should use, listen to this episode to learn why. Are you finding it harder and harder to get new customers when running Google Ads campaigns? You're not alone! As the competition for market share gets tougher, more brands are turning to paid search platforms like Google Ads in an effort to stand out from their competition. But if...