The Game with Alex Hormozi

"Ask those questions to your team as well so that they feel included; it's not just you always feeling you're driving the boat.” Today, Alex (@AlexHormozi) discusses the importance of focusing on four key metrics to grow a business: increasing opportunities, closing percentages, decreasing churn, and increasing profit. By prioritizing actions that directly impact these metrics, businesses can cut...

"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making significant changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a central pivot in his business and encourages listeners to confront hard decisions with n...

“I get a ton of fulfillment from knowing that we're setting other people free.” Today, Alex (@AlexHormozi) discusses a new gym model that reduces risk and increases profits for gym owners, as well as the importance of breaking limiting beliefs about money and finding balance and meaning in striving for success. He also talks about the concept of the four quadrants of wealth and the different level...

“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership: respect, fear, and love, and how leaders can gain respect by setting an example and embodying the values they want to project. He also discusses the importance of respecting others, how it can be earned in different ways, and how it can benefit relationships and lea...

“No pain, no gain.” Today, Alex (@AlexHormozi) discusses strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive and shares personal anecdotes about overcoming anger and finding success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author,...

People want what they don't have but don't want what they do have. Today, Alex (@AlexHormozi) explores the trade-offs that come with achieving success and the sacrifices that entrepreneurs need to make to pursue their goals. He emphasizes that success requires hard work and dedication and encourages listeners to consider whether they are willing to make the same trade-offs as those who have achiev...

“No more half measures.” Today, Alex (@AlexHormozi) shares lessons and epiphanies from a recent failure, emphasizing the importance of processing emotions and learning from failure. He discusses the power of breaking beliefs to effectively sell services and avoid getting in front of a group and sucking. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public s...

Ignorance is an expensive cost. Today, Alex (@AlexHormozi) talks about the concept of ignorance tax, emphasizing the importance of gaining knowledge to avoid paying the high cost of ignorance. He also discusses the value of acquiring adjacent skills to increase one's value and reach goals faster. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker,...

It’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and documenting business processes for improved performance, using video to standardize methods for sales training, creating a positive customer experience, and how to create an air-tight system for your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, publ...

Imitation is a form of flattery. Today, Alex (@AlexHormozi) discusses the benefits of being copied and how it is not worth getting upset about. He emphasizes the importance of remaining focused, continuously innovating, and not letting issues distract from the business's success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content crea...

It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage...

It requires more than just thought and will require real effort to help build the business. Today, Alex (@AlexHormozi) discusses how to reverse engineer goals to a precise level and achieve gym growth. Using a step-by-step guide, he breaks down how to reach a goal of 300 EFTs (electronic funds transfers) and the strategies and tactics needed to get there. Welcome to The Game w/Alex Hormozi, hosted...

How do you start your day? Today, Alex (@AlexHormozi) discusses the importance of morning journaling and offers four questions to ask oneself every day to cultivate gratitude and start the day off right. He also emphasizes the importance of showing appreciation for those around us and provides tips on doing so. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author,...

Becoming an expert businessperson is not so much about learning more things as it is about executing what you already know. Today, Alex (@AlexHormozi) discusses the importance of consistency in business and how consistently doing the basics is a key factor in advancing in business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content cr...

Sleeping more can make you smarter and wiser. Today, Alex (@AlexHormozi) discusses the benefits of establishing routines to reduce stress and increase productivity. He shares personal experiences and tips for optimizing daily habits, such as wearing the same outfit daily and getting enough sleep. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker,...

The way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four client milestones that Gym Launch structures its communications around, outlines an ideal customer path for new clients, and emphasizes the importance of referrals, testimonials, and reselling for gym owners. He also touches on the benefits of connection and how it increases the likelihood of people stay...

“I need to go get people to follow me rather than learning the fundamentals of the game.” Today, Alex (@AlexHormozi) discusses the importance of not focusing on social media metrics but on providing value, acquiring customers, and making money. He emphasizes that influence should be leveraged to create products and services that benefit customers and help make money rather than seeking out more in...

"May your desire be greater than your obstacles." Today, Alex (@AlexHormozi) shares his four highest ROI habits, which include waking up early, consistent bedtimes, giving without expectation, and taking absolute ownership of all situations. He emphasizes the importance of these habits in achieving success as an entrepreneur and encourages listeners to implement them in their own lives. Welcome to...

By having all attention allocated to the biggest bottleneck, the business can grow faster. Today, Alex (@AlexHormozi) discusses the importance of identifying and addressing bottlenecks in a business in order to maximize growth. He emphasizes the need to focus on the five core functions of a business, allocate and prioritize resources, and deliver more value to customers than expected. Welcome to T...

Beware of the Shiny Object Syndrome… Today, Alex (@AlexHormozi) talks about the idea of dichotomies and the difficulty of making decisions in life and business. He emphasizes the importance of wisdom, self-awareness, and identifying one's bottleneck in order to prioritize and process information. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker,...

People are paying for accountability. Today, Alex (@AlexHormozi) discusses the cost of retaining gym customers and retention strategies to triple lifetime value, including reaching out to customers who need to show up, sending handwritten cards, and contacting all customers twice a month. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and con...

Attention must be drawn to the importance of the product or service and its effects on the customer’s life. Today, Alex (@AlexHormozi) discusses the concept of selling and persuasion, focusing on the importance of establishing the promise of perceived value and connecting with the customer's pain points. He covers B2B and B2C strategies, as well as the importance of articulating the value of fitne...

Unconditional love, respect, and pride from a parent to a child is based on character, not on circumstance. Today, Alex (@AlexHormozi) shares a powerful story from Ben Horowitz about the importance of having friends who can be there for you during both good and bad times. He also discusses the power of believing in someone before you can see any results and the difficulty of being kind to people w...

“If this were true, what else would be true?” Today, Alex (@AlexHormozi) discusses the importance of challenging your own beliefs and being open to help from others in order to achieve success. He also addresses the topic of evaluating the truth of a statement and suggests looking at the evidence and data presented. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, aut...

Believe it or not, entrepreneurs get stressed about money even if they make tons of it. Today, Alex (@AlexHormozi) discusses the fallacy of never having enough money, exploring the stress and pressure of running a business and the importance of having a cushion of money saved. He also provides tips for entrepreneurs to manage the financial stress of their business. Welcome to The Game w/Alex Hormo...