The Game with Alex Hormozi

"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public...

"Information is the single best investment that you can have because information is the only thing that buys you time." Today, Alex (@AlexHormozi) discusses the concept of talent stacking, which involves acquiring multiple skills and stacking them on top of each other to create exponential returns. He emphasizes the importance of investing in information and acquiring skills to become more valuabl...

"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point. Welcome to The Game w/Alex Hormozi, ho...

"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small issues. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve suc...

“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the importance of hunger and drive in achieving success and how complacency can hinder growth. He also encourages listeners to focus on internal motivation and to figure out why they are not doing what they already know they should do in order to achieve their goal...

"When you have an opportunity, or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions b...

"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and prioritizing opportunities that can generate quick cash for businesses. He gives examples of three ways businesses can make cash quickly, including selling to existing customers and adding additional services. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public sp...

"The air only gets thinner the higher you go. And so if you constantly reach for growth, you will always be out of breath.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner. Welcome to The Game w/Ale...

Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where the customer must realize what went wrong in their past attempts to solve their problem. He argues that this "aha" moment is necessary in order to break the customer's belief and show them why the new solution being offered will work. Welcome to The Game w/A...

"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of energy.” Today, Alex (@AlexHormozi) discusses the importance of setting up a sales environment that positions prospects to be more likely to buy. He emphasizes the need for a systematic process and pre-sale questionnaire to agitate and identify pain points, as well as the significance of consistent res...

"People will always be your problem." Today, Alex (@AlexHormozi) discusses the challenges of scaling a service-based business and emphasizes the importance of properly managing and incentivizing employees to avoid losing clients to competitors. He also provides a threefold model for motivating employees and offers tips on how to effectively communicate and train staff. Welcome to The Game w/Alex H...

"When you get someone to have shock, and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new stratosphere of buying in retail." Today, Alex (@AlexHormozi) discusses the importance of selling higher ticket items and how to push the price barrier by giving the prospect a "gasp" moment. He also emphasizes the belief that the more someone pays, t...

"Your work will expand, given the amount of time you have." Today, Alex shares his greatest lessons and failures, including stepping too far away from the business, over-hiring, and miscommunicating changes to the community. He emphasizes the importance of learning from mistakes and continuing to pay it forward to others. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investo...

"Working is a skill.” Today, Alex (@AlexHormozi) discusses the concept of work and the different levels of work ethic. He shares personal stories and examples of how individuals can learn to work more effectively and efficiently and ultimately succeed in their endeavors. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex...

"You don't need to change your pitch. You just say at the end of this, ‘Would you prefer to do X or prefer to do Y?’” Today, Alex (@AlexHormozi) discusses his recently written "hybrid manifesto," which distills the decision-making process for gyms looking to transition to a hybrid model into one central question: "Do I want to have an in-gym training community?" From there, he outlines two paths d...

"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in, which means you have an unreasonable response to trauma and unreasonable response to pain." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion rather than letting those situations make you weaker. He emphasizes the importance of t...

"’Speed is king’, is one of the core tenets of the business." Today, Alex (@AlexHormozi) emphasizes the importance of speed in executing decisions and getting things done in order to improve one's business. He encourages entrepreneurs to prioritize effectively, set deadlines, and push back on excuses to achieve faster growth and success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur,...

"Small gyms had the smallest amount of profit, medium gyms had the medium amount of profit, large gyms had larger amounts than the large, medium, and small, and then the leaders had significantly more margin than the other three.” Today, Alex (@AlexHormozi) discusses the importance of pricing and how it can significantly impact a gym's profit. By analyzing industry reports, he found that higher pr...

"Consistency matters so much more than intensity any day of the week.” Today, Alex (@AlexHormozi) emphasizes the importance of doing boring work consistently to achieve success. He explains that simple tactics, such as making compelling ads and consistently working leads, are often overlooked but yield significant results when done consistently over time. Welcome to The Game w/Alex Hormozi, hosted...

"The strongest profit lever in your business is price. And the way to get the price is to add more value." Today, Alex (@AlexHormozi) talks about the most powerful profit lever in business: pricing. He shares data-backed findings from Patrick Campbell, who owns two SaaS companies, and explains how adding value to existing services and implementing upsells can significantly increase profitability w...

"Effort counts twice in the achievement category. It's just like how long you will stick with it." Today, Alex (@AlexHormozi) discusses his motivations for his work, how he deals with feeling overwhelmed, and how he stays focused on his goals. He also shares personal stories and insights into the mindset of successful entrepreneurs. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, found...

"Hatred is a condition of success." Today, Alex (@AlexHormozi) discusses the importance of accepting and dealing with negativity and hate as a condition of success. He shares lessons he learned from Arnold Schwarzenegger, emphasizing the need to develop mental fortitude and focus on business fundamentals to achieve higher success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder...

"We don't need new; we need better." Today, Alex (@AlexHormozi) discusses how important it is to stick to the fundamentals, how it will create more focus within the team, and how it can improve the end-user experience. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more...

"The reality is that if you start something that you can't finish, the likelihood that you're going to finish it faster is way, way, way higher.” Today, Alex (@AlexHormozi) shares his second biggest productivity hack, which is to utilize the small chunks of time in between appointments or tasks instead of wasting them. He emphasizes the importance of breaking the habit of thinking that nothing can...

Being uncomfortable will shape me into the person I want to be. Today, Alex (@AlexHormozi) talks about the challenges of being a CEO. He also talks about his experiences, his thoughts on what comes after, and the hard truths that he has learned. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast y...