Alex Hormozi
The Game with Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Author
Alex Hormozi
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
The Downsell Math and How to Build an Offer Worth 10x More | Ep 986 09.07.2026 9:36
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, s...
The Only Two Numbers That Decide If Your Business Survives | Ep 985 07.07.2026 13:25
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Methods expire, but models remain the same. In this episode, Alex breaks down the only ratio that determines whether a business lives or dies, scales or stalls. He demonstrates how to calculate it, why it must be adjusted as the team and operati...
3 Levels of Building a Personal Brand | Ep 984 02.07.2026 15:56
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He als...
How to Create Content That Leads to Buyers | Ep 983 30.06.2026 10:21
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he b...
The Barbell Strategy for Surviving the AI Shift | Ep 982 25.06.2026 12:13
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to...
The Psychological Power That Wins Every Negotiation Before You Sit Down | Ep 981 23.06.2026 11:15
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systema...
I Caught My Employee Stealing. What Should I Do? | Ep 980 18.06.2026 10:13
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and str...
The 4 Ways To Build Trust | Ep 979 16.06.2026 10:00
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, beco...
Stop Trying to Fix the Thing That's Working | Ep 978 11.06.2026 13:13
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the bi...
How to Trade Your Way to a Better Deal Without Moving Your Price | Ep 977 09.06.2026 10:52
Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the f...
How to Build a Brand in the Age of AI | Ep 976 04.06.2026 13:53
Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era....
The 4 Paths To Mega Money | Ep 975 02.06.2026 25:17
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping busine...
The Bouquet Theory of Building a Brand From Zero | Ep 974 28.05.2026 15:23
Join Alex at the 2-Day Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or...
Most Businesses are Hard to Scale | Ep 973 26.05.2026 20:27
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The difference between a business that compounds and one that bleeds isn't hustle but structure. In this episode, Alex breaks down the five structural advantages that separate businesses built to last from the rest. From retention math that lets owne...
How to Monetize an Audience Without Selling Out | Ep 972 21.05.2026 8:21
Join Alex At The Live In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, a...
Watch This If You Own a Service Business | Ep 971 19.05.2026 36:19
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offer...
Stop Waiting for Clarity | Ep 970 14.05.2026 11:43
Join Alex At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity even when the next move isn't obvious. The secret, he argues, isn't knowing what to do. It's preparing so relentlessly that when the fat pitch finally comes, the prepared are alre...
Solving 6 Scaling Problems | Ep 969 12.05.2026 33:51
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them. In this episode, Alex coaches six business owners through the real bottlenecks stopping them from scaling. He breaks down why inbound and outbound sales...
4 Ways to Use AI in Your Business | Ep 968 06.05.2026 16:32
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube You don’t need to become an AI company to win. Build a company that uses AI better than everyone else. In this episode, Alex breaks down exactly how AI is changing marketing, sales, customer support, and operations without replacing the fundamentals...
The 5 Things I Look For Before Starting Any Business | Ep 967 05.05.2026 20:27
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most struggling entrepreneurs are working hard in a bad business and don't even know it. In this episode, Alex breaks down the five structural advantages that separate businesses that compound from those that stall. No amount of hustle can fix a stru...
The Two Changes That Grew This Business 44% in One Year | Ep 966 30.04.2026 26:16
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-s...
How My $250 Million Portfolio Actually Makes Money | Ep 965 28.04.2026 16:12
Book Your Spot for the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converting eyeballs into email lists, books, and school communities to ascending the right people into different tiers of the advisory experience. The revenue is then deployed into real es...
Before You Run Ads, Fix This One Thing First | Ep 964 23.04.2026 25:16
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. They're probably wrong on all three. In this episode, Alex engages four educational business owners struggling to scale. The diagnosis and fix are the same across the industries. Fix...
Stop Ignoring AI | Ep 963 21.04.2026 24:20
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout AI is here, and businesses that don’t adapt will be left behind. In this episode, Alex explains why adopting AI should be the top priority for any entrepreneur, leader, or employee. He shares insights on how AI-first businesses are already outpacing the...
How to Scale an E-Commerce Business Past the $10M Wall | Ep 962 16.04.2026 40:53
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout In this Q&A episode, Alex advises business owners on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving finan...
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