The FITSPRO Podcast

So you decide you want to start an online coaching business. I’m the online space we have the benefit of not being restricted to a locational demographic. But that is also a challenge. At least if you’re brick and mortar is in South Bend, that’s where you’re finding your clientele. You can network with local companies, target the soccer moms or what have you. Online, the world that has access to W...

Inside Built by Annie I have a resource called Annie’s Secret Laboratory of Brain Gains. And in that, there are two trainings on energy systems development. Also known as heart rate training. One of the videos is general and just goes over the different zones and what they mean. The other training goes over how to actually think about and integrate the zones within strength training. Obviously at...

4 Simple Tips to Create Content that Converts Something that comes through without fail on my FitsPRO Foundations intake survey is that people struggle with finding ideal clients online and/or converting clients to sales. Which is why it's important to have content that converts. We shall dive into pieces of this today. And hopefully you’ll have some level of action to take and apply to ze gram. A...

Today is for businesses who don’t do affiliate marketing full time. You own a business as your primary source of income. You do not depend on income from working with other brands. And/or that is not your goal. Remember three things as we head into this episode: Do what you want Think long termYou can change at any time This topic has come up in my own personal life as well as with a few of my bus...

4 Aspects of Programming for Better Muscle or Strength Gains Building muscle and building strength are not the same thing. But the programming topics we discuss today can certainly help with both. And let us remember that muscle mass is the potential for strength gains. With that, a body builder’s goal is to put on as much muscle mass as possible, while a power lifter or olympic lifter are working...

I mentioned the other day on the 'gram that I am a doer. I tend to see gaps, and fill them, need something and create it, have an idea and begin exploring ways to execute said idea. But I was not always like that. Not entirely. Entrepreneurship has taught me this. To act without hesitation and figure it out along the way. But to always entertain the possibility. Because why not? What’s the worst t...

The best business owners I know, and the people that I look up to most from a business standpoint, have clear and strong boundaries in life and in business. I find that for me personally, it’s easy for me to have some boundaries, but very difficult for me to uphold others. So this episode is very much for you and me both. It took me almost all of 2021 to finally be able to stick to my stop working...

Entrepreneurship lends itself to lessons, and here are the 5 I've learned in my 5 years of entrepreurership: Only entrepreneurs get it I had one business friend up until two years ago. In my first four years or so, I didn’t fit in. I looked around the space of online coaches and frankly didn’t want to be in any of the groups I saw. They were full of terms like boss babe, or empires. I didn’t want...

I wanted to have this episode be about 2021 reflection and 2022 planning but I use the Elegant excellence goals journal to do that and their shipping is delayed. So, we shall wait for that and not rush it. I am very much for reflection and planning. I’ve done it on large scale yearly basis and small scale weekly basis very religiously since the start of 2019. I am very much for reflection and plan...

How to create more engaging Instagram stories! It’s no secret that building an audience is important, and that getting that audience to interact with your content is even more important. But what happens when you feel like you’re doing all of the things, and people are still not taking the bait? You’re putting the question box up but no Q’s roll in. You’re using call to actions, but it’s crickets....

Today's episode is my take on hiding prices. And it's a hard no for me. While it can be done ethically, tune in to hear the other side and some prompting questions to consider. It's not as black and white as you might think. If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitnes...

At some point I am sure that you have taken a break from training, whether that be forced or voluntary. So, I’m talking about an injury, or health issue that demands a break from training, versus me traveling the world for a year. This is a massive mindset based podcast. But will also include my very tangible approach to training these past few months and the results from said training. At some po...

Starting a business in the world on online health and fitness can be overwhelming, and almost discouraging. First off: If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coa...

Everyone knows you need to “niche down” and get clear on your “target market,” your “ideal client.” In fact I don’t know a single business coach who doesn’t talk about this on some level. That’s for good reason. If you don’t know who you want to solve problems for, who you want to create content for, who you want to work with, then what are you doing? How is that going to help you build a sustaina...

Whether you're looking to hire in your business now, or you can't even comprehend hiring someone, today's episode is worth a listen. You will at SOME POINT need to pay a human to help your biz grow and run. I’ve had a few one on one business clients recently hire a VA, or outsource for certain jobs within their business and it made me think about you humans, knowing when and how to hire. Because i...

In today's episode, we're covering simple strength & conditioning tips and considerations like muscular biases, cardio and lifting, menstrual cycle, limiting factors and more. Today’s episode is brought to you by 8+ years of personal strength and hypertrophy training, trial and error, and 7+ years of working with clients in person as well as online. Let’s go ahead and get started with one of my fa...

Last week we covered the first three phases of business from pre-conception, to conception, to embryonic. If you missed that, you’re likely in one of those three stages, so please do go give that a listen, then come on back. Today we continue from embryonic to infancy. I know that all sounds so young when you can feel like, “oh my gosh, how can I possibly be in infancy when I am beginning to scale...

Identifying phases of business is similar to identifying the season of business that you’re in. It helps us set realistic expectations and kind of gauge where we should be at that point. Or what we should be focusing on. So that’s kind of my hope today, is to help you identify which phase of business you are in, and what your focus might be in your current phase in order to advance to the next pha...

To explore unorthodox movement or not? Something I get asked a lot online is what I used to support or believe in with health and fitness, that I no longer believe in or support now. I’ve talked about this a bit in other episodes and on Instagram, but I used to be quite the movement elitist. I’ve also mentioned that I think having more rigid beliefs in any instance when you are new at something is...

This is going to be a shorter episode, but one that hits close to home for me and many of my clients I think. Fun story - I drafted episodes 121 and 122 and then asked Nate, my husband, what should my next podcast be about. He immediately said “dinosaurs.” But then he followed up with “creating from joy” and I was like OH SHOOT, YES. Thus you can all thank and/or blame Nathanael for this episode a...

Instagram recently announced that they are a video-centric platform. Pinterest started allowing video and swipe-style graphics in 2020, and YouTube favors long videos cut into shorter segments.  Video is the future, and we’ve known that for a few years now. So, what does that mean for those looking to start or grow a biz in 2021? You best get comfortable being on camera. Kidding, kind of. I want t...

This episode was inspired by answering several programming questions over on the gram. My audience seems to want to know what type of programming works for what type of client. And how we program beyond 1:1. Some professionals are 1:1 or nothing. And I get that. Because nothing will get you more personalized results than working with a 1:1 coach. But what about those who don’t need 1:1 or can’t af...

2021 Instagram takeaways for business owners... Oh Instagram - it can be a flaky beezy, that’s what we can actually count on. I asked my IG audience what Instagram’s enneagram would be if it had one. My favorite answer was that it’s not on the chart. It has an identity crisis. I’ve never heard something so accurate. So, with IG and it’s ever changing, now ALGORITHM(S) - Yes, PLURAL - what are crea...

Sharing 4 training methods for intermediate lifters! Once a lifter has gone through a few bouts of linear progression, what’s next? They’ve got a 1-3 training years under their belt. They’re familiar with different exercise variations, tempos and working with percentages or RPE. Do they just keep repeating the same linear progressions? Or hop to a new program? In today’s episode, I hope to give co...

It's time for a Listener Q&A, but first - if you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz And while you’re on the site, snag all the free resources at anniemiller.co/resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love. Tune into...