The Fitness Business Podcast

Raw and unedited business podcast with your host Brian Keane.   The final part in this 4 part mini series. A recap on the Leads – Conversions – Service model in the last three episodes. How to get over the awkwardness of asking clients or photos How your weekly check ins and tracking go hand in hand with your Building the 'friend first, personal trainer second' relationship with clients.   How To...

Following on from the last two weeks, here's the next episode of what has become a mini series on building your personal training business. Enjoy.   On boarding meeting Regular check ins to nip small problems Goal setting with your client  Aligning expectations (again and again) Get feedback on how you can improve when they finish with you! How To Move Your Personal Training Business Online FREE E...

  Do you have the right pre qualifying structure in place? Is your message clear on who you can help? (the 1-10 client fitness scale) Are you following up with hot leads? Do you need to call or meet 1:1 to seal the conversion? How To Move Your Personal Training Business Online FREE Ebook   https://briankeanefitness.com/personal-fitness-business-online-ebook/

If you're looking to generate more leads and enquires for your 1:1 or online business, then check out today's podcast.  Social media and how to use it for lead Mailing list and building your email list with lead magnets Run a free group or challenge with an upset at the end  Referrals with current clients    How To Move Your Personal Training Business Online FREE Ebook   https://briankeanefitness....

When it comes to 1:1 of online clients who wont listen to you, I tend to find that 'Mary or John Know It All' is on one side of the spectrum and 'Jane or Joe No Goal' is on the opposite end. Both clients can be incredibly frustrating to work with; but if you apply the tools from today's episode, hopefully it will make you a better coach and trainer, whilst simultaneously helping your clients hit t...

If you've been frustrated by the Instagram feed over the past few months and you're wondering how to increase your engagement with your current audience, then check out today's episode. Stories - how are you using it?  How engaged are your audience currently? Calls to action with Comments and Tags  Replying to DM's Sending from other platforms  How To Move Your Personal Training Business Online FR...

This is possibly the busiest time of the year for all fitness professionals. In today's episode, I go through some of the ways to maximise revenue (and time) to navigate through the January rush. Automate Eliminate Delegate Pricing Batching Better bangs for your buck stately  How To Move Your Personal Training Business Online FREE Ebook  - Click Here Rewire Your Mindset Seminar Dublin - Click Here...

If you've ever heard a helpful piece of advice and didn't apply it, then today's podcast is for you. "You can watch porn instead of hooking up with somebody.. but its not the same thing!" The problem is that it feels like you are doing something when you're really not  The above, is amazing, but only if you apply it  Take notes and apply action steps  Always be testing (ABT)   How To Move Your Per...

One of the biggest mistakes I see with personal trainers is too much focus IN their business and not enough ON their business. If you're looking to grow, scale or get your time and freedom back, then don't miss today's podcast.  Working in your business: Your actual service    Working on: Your positioning in your market  Your day to day productivity and systemic (automate, eliminate, delegate)  Yo...

Imagine you have 10 clients and all of them have decided that they are hitting their end goals with or without you? However, you could shorten their learning curve by months or even years if they decide to work with you directly. The temptation is to take on every single person that wants to work with you; but that's not how you grow a successful business in the shortest period of time. Picking th...

The number 1 fear in the world is public speaking; the number 2 fear is death.. 3 is death whilst public speaking.. If you're afraid of speaking in public, here's my step by step guide to getting improving. I also talk about my own initial fears of public speaking, my brain freeze mid seminar when speaking to an insurance company about diet and how to overcome any fear you have around public speak...

  I'm recording this from my car a few hours before I fly to Dubai to speak at this years Mefit Health and Fitness Summit; so hopefully the unedited and sound quality is okay.  If you're looking to start your own seminar or talk at events around your area of expertise, then hopefully you get loads from today's episode.  The 'talk for free' model How to price your speaking appearance, talks or semi...

Focus on up skilling my weak areas Always buy based on the value I get, not the price charged My 'golden nugget' rule (which I also apply to books How much does it shorten my learning curve vs. the alternative route Galway 10 Person Seminar Tickets https://briankeanefitness.com/product/full-day-business-builder-seminar/ How To Move Your Personal Training Business Online FREE Ebook https://briankea...

This could have a been a three minute podcast based on when you should give your price but I've expanded on this episode to help you improve your conversions by becoming better at selling your service. Enjoy. Some of the topics covered today: Why you should never sell the 'unsellable' How to get better at selling Pricing based on your avatar Charging whatever you like once you get out of 'escape v...

As Albert Einstein said, "No  problem  can be  solved  from the  same  level of  consciousness that created  it. In today's episode, I go through three of my past struggles and two of my current struggles in business. If you're struggling with any of these areas or are looking to build your business mindset, then check out today's episode.  Past struggles:  How to move online  How to scale 1:1 onl...

Pricing, Marketing and Advertising Based On The 0-10 Fitness Scale! Understanding this question (majority rules) can help you build your entire business model. 0-3 (couch to 5k) 3-8 (gym goers) 8-10 (elite athletes) With that piece of information you can then determine: How to price to that market  How to market to that demographic - content marketing vs paid advertising    How To Move Your Person...

  Working 'On' Your Business vs. Working 'In' Your Business How To Focus on Your 'One Thing' Automating, Eliminating and Delegating Drudgery Zone vs. Desire Zone   How To Move Your Personal Training Business Online FREE Ebook https://briankeanefitness.com/personal-fitness-business-online-ebook/     For details on my Business Mastermind, email brian@briankeanefitness.com

 If you currently have a podcast, are currently setting up a podcast or are thinking of setting one up in the near future, then check out todays episode.   How to get great guests (lead with generosity and DM technique) How to build up trust equity, authority and brand with solo episodes How to design a podcast that works to your strength and minimises weakness How to directly and indirectly monet...

If you struggle to create content to build brand awareness or create lead generation (enquires) for you 1:1 or online business, then check out today's episode. Have you asked the avatar question? Does answering this question help my potential customer? Lead generation strategy – content marketing vs. advertising The 3 E's of content creation (Escapism, Entertainment and Education)   How To Move Yo...

  Similar to last weeks episode on how I write my books, todays podcast is a behind the scenes look at how I run my online fitness program (my BKF Online Program and The Lean Body Program). The avatar(s) I target The semi scaled program designed My lead generation strategy 2016 vs. 2019 How I came up with the pricing for those programs   Free Ebook: how to move your business online https://brianke...

 This is a Part 2 to episode #23: Should You Write A Book. If you are thinking about writing a book, think you have a book in you or are wondering how to even go about starting the process, then this episode should be very useful. How I write my books: my daily three draft approach, my writing blocks and writing rest cycles. How I edit my books: killing my darlings, editing and proof-readers. How...

If you're looking to become a personal trainer, have recently qualified as a PT or you are in your first six months of business, then be sure to check out todays episode. It's about how you market yourself! Work with everybody (when you start first) Educate yourself on weak areas. Get your pricing right. Focus on your current clients AND new clients Next Business Seminar:  https://briankeanefitnes...

Thoughts on dealing with clients addicted to scales? What are you thoughts on Instagram getting rid of likes? How should I invest in my business? I ordered the lean start up book any other recommendation? Next Business Seminar:  https://briankeanefitness.com/product/full-day-business-builder-seminar/

If you plug this into any business model, you will be able to grow and scale faster. If you're starting out your journey as a personal trainer, looking to optimise your revenue and time or looking to move your business online, then check out today's episode. Leads Conversions Service Testimonies Repeat  FREE EBOOK: How To Move Your Personal Training Business Online https://briankeanefitness.com/pe...

Today's episode is a behind the scenes look on what happened to my business when I wrote my first book 'The Fitness Mindset' in 2017 and all the things I wish I had known beforehand. Here are some questions that I explore in today's episode. Why are you writing a book? – Book royalties, authority, program/course upsell How to write the book? – My step by step process for writing How to publish you...