The Fitness Business Podcast

Today, I break down my biggest takeaways from the Philip McKernan BraveEntrepreneur leadership retreat in County Clare — and why experiences like this are non-negotiable for serious entrepreneurs. Top Takeaways: 1.    The Power of the Room  — Being physically present with other high-level operators changes your baseline. Your OS coach says it best: when you're stuck or hitting a wall, having peopl...

Email: brian@briankeanefitness.com I'm making some changes to The Circle from July. New structure, new pricing, new format. But here's the thing -  if you've been thinking about joining, this month is your window to come in under the current setup. Everything that's in place right now stays exactly as it is:  12-month membership options  The 90-minute onboarding call with me  The full Circle exper...

GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years? Eric Malzone has interviewed 800+ people in the fitness industry and seen every wave coming before it hits. In this episode we get into what's actually changing, what's overhyped, and how to position yourself so you're still winning when the dust settles. Timestamps from toda...

I asked Chat GPT and Claude "whats the best way to build a fitness business?" - and I got ten answers ranging from decent to flat our wrong..   Listen to find out what he came out with.. Timestamps:  00:00 Prompting Chat GPT and Claude 03:02 Evaluating AI Advice for Fitness Coaching 05:49 Niche and Target Audience 09:10 The Role of Certifications and Business Plans 12:01 Building a Client Base and...

Watch the full video on YouTube - Click Here _________________________________________________________________________________________ You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this video I break down...

ps://briankeanefitness.com/get-scaling-your-story-book Download my new book for FREE - Scaling Your Story - The 5 Step Framework for Fitness Entrepreneurs Who Want Impact and Income.   I hope it helps. Enjoy. 

  00:00 The Importance of Pricing in Coaching 02:51 Premium Pricing as a Filter 06:05 Selling Expertise, Not Time 08:49 The Role of Accountability in Coaching 11:56 Attracting the Right Clients 15:03 Quality Over Quantity in Offerings 17:46 The Misconception of Features 21:10 Building a Sustainable Business Model Briankeanefitness.com

Timestamps  00:00 Introduction to Group Programs 03:07 Building for Scale: The First Mistake 05:59 Onboarding Process: The Second Mistake 09:14 Tracking Progress: The Third Mistake 12:07 Scaling Expertise: The Fourth Mistake 15:01 Creating a Self-Sustaining Ecosystem 17:54 Conclusion and Next Steps How to scale your online fitness business course: https://briankeanefitness.com/how-to-scale-your-on...

Just wanted to let you know — my new book has officially launched! Scaling Your Story: The Five Step Framework for Fitness Entrepreneurs Looking to Increase Their Impact and Income. The Kindle version is FREE until tomorrow, so if you've been curious, now's the perfect time to grab a copy. ​ [Link here] ​ Hope you enjoy it!

Solo Podcast with Brian.  00:00 Introduction to Common Struggles 03:02 Understanding Quiet Spells in Business 06:09 Creating Effective Content for Your Audience 08:58 Niche vs. General Content Strategy 12:13 Leveraging Experience for Client Attraction 15:04 Next Steps for Small Business Growth 17:50 Investing in Coaching and Mentorship 21:10 Building Confidence and Overcoming Doubt

Here's what scaling past €10k per month actually looks like - and what most people don't warn you about. 00:00 Introduction to Scaling Beyond 10K 02:54 The Importance of Systems Before Hiring 08:06 Navigating Opportunities and Avoiding Indigestion 11:26 Evolving Identity: From Coach to CEO 16:53 Attracting the Right Clients Through Messaging

00:00 Introduction to the Five Phases of Entrepreneurship 02:51 Phase One: The Rise - Starting Your Journey 06:07 Phase Two: The Breakthrough - Gaining Momentum 11:53 Phase Three: The Tear Down - Facing Negativity 17:08 Phase Four: The Decision - Choosing to Persist 19:59 Phase Five: Escape Velocity - Achieving Resilience   The Circle:  https://briankeanefitness.com/online-mastermind Business ment...

Solo podcast going through the 6 hills I will die on as a business coach (and why).. Timestamps: 00:00 Introduction to Business Coaching Philosophy 05:05 The Importance of Pull Marketing 09:47 Value First: Building Trust Before Selling 15:06 Work-Life Balance: The Myth of Hustle 19:50 Lead Generation: Targeted Messaging Over Quantity 24:52 Scaling Your Business: Leverage vs. Hustle 26:55 Premium P...

I was planning to release this a new series on The Brian Keane Podcast; but after listening back, I think its a better fit here.  It's an unedited podcast talking about belief, skills and process; alongside some other things that may be holding your business back.   Timestamps: 00:00 Introduction to Strategy Saturday 02:45 Identifying the Core Problems in Business 06:01 Understanding Belief Issues...

Solo with Brian: 00:00 Introduction to Growth Signals in Fitness Business 03:13 Understanding Growth Beyond Metrics 06:00 The Importance of Saying No 09:06 Evolving Content and Curiosity 11:58 Redefining Busy and Productive 14:50 Navigating Imposter Syndrome 18:09 The Value of White Space in Your Calendar 20:46 Client Dynamics and Growth 24:02 Teaching vs. Training 26:45 Feeling Behind While Ahead...

Solo with Brian:  Timestamps:  00:00 Introduction to the Lifestyle Audit 02:48 Reality Check: Tracking Your Week 05:56 Identifying Your Business vs. Job 08:47 The Energy Audit: Understanding Your Drains and Gains 12:02 Automate, Eliminate, Delegate: Streamlining Your Business 15:11 Revenue Audit: Assessing Your Income Streams 17:59 Actionable Steps for Business Improvement 20:54 Final Thoughts: Bu...

In this episode, I sit down in person with Gavin Meenan from Modern Warrior to discuss his journey from personal trainer to holistic coach and retreat leader. Gavin shares his experience transitioning beyond traditional PT work to create the Modern Warrior methodology—a deeper approach to transformation that integrates physical training with mindset and personal development. We dive into how Gavin...

Neil "Shoney" Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training.   He's an ads expert, agency co-owner, course creator and speaker. He is also a dad, husband and investor and in today's show we are going to unpack all the mistakes you are potentially making with your ads strategy onlin...

A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat.  00:00 Introduction to Ayahuasca and Business Transformation 02:48 The Birth of the Scale Framework 06:10 Storytelling: The Foundation of Business 08:52 Core Offer: Defining Your Business's Heart 12:07 Amplifying Your Impact and Income 18:06 Leveraging Your Time and Resources 21...

Brendan McGurgan is a global business leader, coach, and investor passionate about building profitable, purposeful, and scalable businesses.   He has co-founded, built and led over ten 7,8 and 9 figure revenue businesses across 6 continents. He believes that if you have a remarkable product or service, you have an obligation to scale it, to bring it to the world with intention and impact. He is co...

Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs.   Now he helps mindful coaches create lifestyle empires. Timestamps:   00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy 06:42 Learning from Failures: The DoYou.com Experience 09:46 Content Creation as a Media Company 12:25 Navigating the Red Ocean of Competition 15:31...

This is by far the most frequently asked question I get amongst online and offline coaches, small gym owners etc. Here a free training video for: Lead Generation for Fitness Business.  It will also subscribe you to my business email list (which you can unsubscribe from at any time)  I hope it helps.  https://briankeanefitness.com/landing/lead-generation-for-fitness-businesses 

A solo podcast with Brian breaking down Instagram's optimised posting schedule, formats and content style according to Instagram.  Timestamps: 00:00 Introduction to Instagram Marketing Strategies 03:13 Optimizing Posting Schedule and Content Formats 06:01 Engagement and Building Trust through Storytelling 08:49 Strategies for Increasing Views and Engagement 12:02 Creating Valuable Content for Loya...

Premium Podcast posted publicly from The Circle. This is the first time I've posted one of these premium business conversations on my public podcast.  Do you run or aspire to run your own business? If yes, check out The Circle - my online group business coaching.  Premium podcasts with questions sent in by you (such as today's with Sophie) Bi weekly LIVE training videos and Q+A's with Brian  Quart...

In this episode of the Fitness Business Podcast, I interview my friend, former mentee and current Circle member Paul Hughes, a fitness coach who transitioned from a building surveyor to a strength coach after overcoming personal injuries.     We discuss the integration of AI in fitness coaching, particularly how custom GPTs can streamline content creation and enhance brand awareness. Paul shares h...