The Fitness Business Podcast

How do you help your clients to eat better, any tips for keeping them on track? How should I do advertising and why clients should pick me as their personal trainer? Is your Mastermind only for personal trainers? How to stop feeling like a fraud i.e. when running a podcast, talking on certain subjects etc? Next Business Seminar:  https://briankeanefitness.com/product/full-day-business-builder-semi...

In today's episode I go through how I lay out my entire day and structure my week to get more 'productive work' done. I also went off on one for about ten minutes on 'get rich quick schemes' and how they're the business equivalent to bar and shake diets in fitness (I fell for them once too). If you want to get more productive work complete during the day or week, find out the apps I use or how to...

This came in from one of my business seminar questionnaires on the question 'what's your biggest struggle right now'. If you've ever struggled with starting something new or had the fear about posting a particular piece of content on social media, then check out today's episode. On top of talking about getting over the fear of trying something new in your business, I also talk about the fear of ki...

This seemed to resonate a lot in last week's episode on 'why being self employed is safer than working for somebody else' so I've expanded on the whole idea here. This is a philosophy I use at my business seminars and my mastermind groups as it allows you to make much better business decisions on where you spend your money, who you work with and what you should double down going forward. Today's e...

If you're wondering what price you should charge, how to increase your current price or tactics for building higher priced packages, then give todays episode a listen.  Supply and demand model - 30 hours per week example Test your price - how to A/B split test Use the correct sales copy (that puts across the value, not just the price)  Provide more value and wrap in a package (mental accounting) H...

This one is a little longer than normal and goes through all the misconceptions I had when I thought that working a "real job" was safer than being self employed. If you're currently working a full time job with a dream of starting your own thing, doing your 'side hustle' at the minute or in the first 18 months of your new career, then be sure to check this episode out. Short term volatility, blac...

 Although the examples below seem like basic and straight forward things to watch out for, I've also gone through the most practical way to fill any gaps in your knowledge and provide a higher quality of service to your clients. High quality service generally leads to more clients. More clients' leads to more revenue and more revenue leads to more freedom and choices. With this, you normally provi...

This episode is for anyone starting off their personal training or fitness career (recently qualified or first 6 or 12 months) OR anyone who's at the other end of the spectrum where they are 'cash rich, time poor' and feel overworked or overwhelmed because of the amount of  work hours you do.  Also if you're looking to build your personal brand, I've talked about how to start a speaking career and...

If you've ever uttered the words "I wish I was on Instagram or YouTube earlier" then don't let podcasts pass you as well. On top of going through the actual 'nitty gritty' of what you physically need to do to set up a podcast, I've also covered how to get your first 5 episodes completed and getting your first guests on to get out of that 'escape velocity'' of the first 11 episodes (the number most...

  How to figure out a price to start with and how many clients before waiting list and upping it? What is a good way to boost your followers on social media? I'm a newly qualified PT. How do I put myself out there? Should I feel like an ass for posting stuff that is similar to other peoples content? Where do you get your ideas for new content? How to get people to attend classes/PT in the summer m...

This is one is much more of a practical episodes for Personal Trainers. As much as I'd love to say it's just for newly quailed trainer only, it's also for anyone who may have picked up some bad habits over the years. There's also some tips on increasing your price and the compound effect of looking after small problems when they arise first.   Checking your phone during sessions Talking to too man...

This one really could have gone on my main 'Brian Keane Podcast' but I recorded for the business podcast. If you want to find your passion (in your work life especially) and you're sure how to go about finding it, be sure to check out today's episode.   Determine your 'desire and drudgery' zone Circle of competence – what do you know and understand? What knowledge do you have that other people nee...

If you're struggling to get your online business up and running (service or products), then here are four common reasons for that 'failure to launch'. You might be doing one or two of these below but until you get all four up and running, you're not going to maximise your potential. Enjoy.    No lead magnet (make it better than peoples paid product) Crap social media (no friction to buying online...

  Social media can be a little bit of a minefield at times so if you're unsure of how to use or if you should use each platform, check out today's podcast. I go through the main strategies that I use currently (and in the past) and some of the tactics I use with people in my Full Day Business Builder, Business Seminar and/or Skype Consultations. I hope it helps Facebook Instagram Snapchat Linkedn...

 Today's podcast Q+A goes into the quick fix 'bar or shake diet' equivalent in business, stupid things I did when trying to get to the next level and my personal finance philosophy. I hope you enjoy it.   Advice on launching a product? How do you take your business to the next level? Tips for how to keep money coming in asa PT while im on holiday? Who are your role models in the business world? Im...

  Today's episode is a Q+A. All questions came from my Instagram brian_keane_fitness   Tips for coping with getting overwhelmed with workload when you're a 1 person show? Having a quiet spell, how to bounce back and rebuild clients? Is it relatively easy to start building a website without hiring someone? Any advice on opening my own gym? I'm extremely nervous about doing it?   Mastermind starting...

  What to do if you launch an offer (PT) and no one responds? Recently qualified as a PT, what are your top 3 tips for starting off?  What to do if you've a good business but little knowledge of the industry? Do you think its possible to start PT online first. For example as a side hustle just to help people? I have a podcast, how do I get great guests? Mastermind starting on 17th April 2019 Email...

This is possibly the most important topic in all of marketing - niches. If you know what niche you are working in, you know exactly who you customer is and you create content, products or services that fix their pain points. Here are four questions to help you find the market niche that you should focus on.  What is your circle of competence? Are you scratching your own itch? How can I become an a...

In late 2015, I moved my entire business online.  In today's episode, I talk about how I went from 1:1 PT to running an online scaled business, the three best ways to build an online program and questions to ask yourself before moving online. I also have a full free ebook on this 'How To Move Your Personal Training Business Online' so be sure to read that too if you're considering moving your busi...

This was something that came up a lot at a recent seminar so here's a full podcast on it. On top of going through the five rules for being productive vs. being busy, I also go into how to say no and the importance of deep work for getting more down in less time. I hope it helps.   The rules for being productive vs. being busy! Rule #1: Learn to say no Rule #2: Focus on where you want your business...

 In today's episode I go through how to create several income streams (1:1, classes, online, niche market package) so that you don't get the 'peaks and valleys' of the new year and summer rush and the August and December deadness. Also I've included some of the other streams to consider as your business or personal brand grows. I also talked about starting a podcast, my secret for getting some top...

Generally when I make any costly business mistakes that cost me a lot of money (or time and energy), I label them as 'stupid tax' I've paid.  Hopefully after listening to today's episode, you don't make the same mistakes as me.   1) Getting business cards, logos and branded kit before I had any clients!  2) Not building a referral scheme earlier (error of omission)  3) Renting an expensive gym and...

Q+A: I also go into how people buy based off value and not price, my 'dumb sh*t' money fund, the desert island question and hitting critical mass on podcasts. Enjoy. Should I use Instagram or Facebook for my business? Do you think a website is necessary nowadays or are click funnels enough? How do free podcasts generate revenue in the initial phase before advertising income? What do you believe wa...

As today's the first episode, I've jumped around on several different topics. I've talked about how to use social media to build your personal or business brand alongside leveraging it for more leads in a 1:1 or online business. I've also gone into how to price your services so you're priced based on on the value you provide and not on the 'commodity/everybody charges that' idea that a lot of trai...