The Fitness Business Podcast

Steve Katasi is the owner and founder of Adapnation.    In today's podcast, we talk about how to build a brand around your passion and the power of networking with like-minded people to grow your platform.    Steve also speaks about the secret of getting crystal clear on your message before figuring out who you can best serve.    If your goal is to build a lifestyle or a brand around what you love...

This man needs very little introduction. In today's podcast, one of my closest friends discusses his journey from working minimum wage in a bookies to running a highly profitable 1:1 online personal training business in Vietnam.    Here are some of the things we talked about.    ·      Working in a bookies, taking his first client for free and using the testimony to start a 1:1 business.  ·      G...

Chris and Eric are Fitness Business coaches, have built multiple six-figure businesses, they're #1 International Best-Selling Authors, Speakers, and Podcast Hosts of "The Dynamic Lifestyle" Show.   Their NEW book "Rise of the Fit Pros" is about helping fit pros create more income, impact, influence, and independence by adding online training to their in-person training business.   Here are some of...

Shane Walsh is an online coach and host of the Shane Walsh Fitness Podcast.  Here are some of the things we talked about in today's episode.       How to start your podcast with minimal equipment     How to record your first 5 episodes      The best ways to reach out to guests and what NOT to do!     The benefits of solo vs guest episodes     Using a podcast to start, build and grow your online bu...

In today's podcast, I'm going to challenge the belief that 'the customer is always right'.  For me, I don't believe this to be true. However, its possibly not for the reasons you would expect.  These are all the approaches I take in my business so hopefully you find them valuable as well.      Right customer, wrong fit (you're not pre qualifying the right people) 06:57 Moany Mark or Moody Margaret...

Jonathan Goodman is a household name when it comes to online business in the fitness industry.  He launched the Personal Trainer Development Centre in 2011; published Ignite the Fire, the first of his 11 books for personal trainers, in 2012; and founded the Online Trainer Academy, the first-ever certification for online fitness and nutrition coaches, in 2016.  Originally from Toronto, Jon spends h...

Today's episode is the A-Z guide on TikTok, how it works, how to get started and why you need to be on it.      What exactly is TikTok and how the ForYouPage and algorithm currently work. 06:22   Why you, as an entrepreneur, should be using and paying attention to TikTok (evergreen valley trends). 11:04   How to get your first one thousand followers on TikTok and why you should get them onto your...

Becca is an online trainer, fat loss expert and mindset coach.  In today's episode, we dived into all things online business, travel and social media marketing.  Here are some of the topics we talked about.    ·      Becca's journey from nursing to teaching fitness classes, teaching classes to 1:1 personal training and 1:1 PT to online coaching.  ·      How the Instagram algorithm change negativel...

  "What do you find easy that other people find difficult?" We all have a zone of genius, some element of our business that we love and wish we could focus all of our attention on.  If you've been a long term listener of this podcast, you know I'm a big believer in bringing your weaknesses to competence and doubling down on your strengths.  Today's episode is about how to identify those strengths...

If you want to move your business online OR have failed to move your business online and are still considering it as an option, then today's episode is for you. I use personal training and a fitness business as the example (as that's what I've done), but it's applicable to any online service based business.  In today's show, I go through a lot of my own past failures and experiences when it came t...

I mentioned in today's episode that I was creating a setting Instagram page for this podcast but I have decided to move it into a Facebook Group instead.  June 2nd 2020: I'm doing a thirty minute LIVE Q+A in that Facebook Group at 4:30pm (GMT) today.  June 3rd 2020: LIVE topic 'The Pros and Cons To Moving Your Business Online'  To join the Facebook Group - CLICK HERE

One of my mentors used to tell me that "smart people have great answers and geniuses have great questions" and this is one of the question that I come back to time and time again.  If you're looking to run a business that doesn't feel like work, where you are in full control of your day and you get paid well for it, then today's episode is for you.  How to identify a problem, brainstorm the answer...

Today's podcast starts with the difference between building your reputation as coach or trainer and building your reputation as an expert or thought leader (and why they're different). Then we get into my methods for identifying who you should collaborate with, how to reach out to them (the right way) and how to build your reputation as an expert by being around the right people. Attention hacking...

Today's podcasts questions come from Instagram and graduates from my online course. Enjoy.  Is it a good idea to have your avatar as a newbie gym person if you plan to take them online? What non negotiables and daily actions are good to have in place in order to improve online lead gen? Social post, regular DM's? Emails? If people consume content differently, i.e., by reading or by listening - the...

Today's episode goes through my personal philosophy when it comes to buying books, programs, courses or seminars. This has been the biggest business mindset shift I've had in recent years; so hopefully the podcast helps a lot. My advice when buying courses, programs, seminars, masterminds or mentorships. Ask yourself is this something you WANT or something you NEED? (or worse, a distraction?) How...

Would you speak German to a French person? How about Spanish to an English person? Communication and getting your message across is the number 1 thing you need to do with your marketing. In today's episode, I break down how to speak the language of the different social media platforms and what types of content works better on individual platforms. Podcast – branding vs top of funnel leads Facebook...

In today's episode, I go through the pros and cons of books vs courses when it comes to expanding your knowledge on nutrition. Some people will benefit much more from reading various books and others will be way better signing up to a course to become a qualified nutritionist. If you're unsure of how to upgrade your own nutritional knowledge, then this episode is for you. I've also mentioned the n...

It today's podcast, I go through some of the major failures (and successes) that I've encountered over the past four years of having my entire fitness business online. If you're looking to move online or create an extra income stream from online coaching, then be sure to give this one a listen. Enjoy. It takes time to get in the grove of how online marketing actually works. You can knock it out of...

Here's the business reasons why I'm spending so much time on Tiktok. It currently has 2 billion downloads worldwide so it's worth your attention. I've also talked about how Tiktok works, how I'm testing different styles of content on it and how you should approach joining it or creating content for it.  The land grab on a hot platform The reason you can go viral so easily with the current content...

In today's episode, I go through exactly what I'm doing with my programs during quarantine. Because of the uncertainty, anxiety and worry in the world right now, it's more important than ever that you reduce friction points and highlight how you are addressing major pain points during covid 19. Here are some of things I'm doing. Bonus live workouts  Discounts (in case they need to buy equipment) ...

With the world in its current climate, getting your online marketing dialled in is important more than ever. Today's episode focuses on how to build or convert a 'follower' audience (people following you online) to a 'buyer' audience (people who want to buy from you). There's a sleazy way to do this and a non-sleazy way. If you want the sleazy, get rich quick solution, this podcast (or any of my p...

I recorded this two weeks ago (before self-isolation) and released 'Surviving The Lack Of Business During Covid-19!" last week - but today's episode is probably even more relevant now with the recent surge of online content due to lockdown. How I used pain points to create my new business course and how you can do the same for your personal training business. The difference between using social me...

The next few months is about surviving and keeping your head above water. Remember: Weather the storm Keep an eye out for opportunities Understand it will recover Be ready to pick up the pieces when it does! Step by step guide for survival: Make a list of all revenue and outgoings  Trim the fat  Cut back on personal spending for the short term  Build up trust now and out of free content as it will...

After briefly touching on this topic with Alastair in my regular 'Brian Keane Podcast' - we decided to do a full episode on these topics for todays business podcast.  I think the title says it all.  Enjoy.  How To Move Your Personal Training Business Online FREE Ebook   https://briankeanefitness.com/personal-fitness-business-online-ebook/   Alastair's Instagram: https://www.instagram.com/alastair_...

I'm in the process of finishing my new course that will help personal trainers move their business online or add an online service as an supplementary revenue stream; so todays episode is very relative to how I'm working and breaking up my days at the minute. On top of recording podcasts, researching the new book, promoting the current book (Rewire Your Mindset), running my fitness programs and cr...