The Fitness Business Podcast

My new book 'The Keane Edge: Mastering the Mindset for Real Lasting Fat Loss' is out now! Order below:  Easons: https://www.easons.com/keane-edge-brian-keane-9780717191376 Bookstation: https://www.bookstation.ie/product/the-keane-edge-mastering-the-mindset-for-real-lasting-fat-loss/ Amazon UK: https://www.amazon.co.uk/Keane-Edge-Mastering-Mindset-Fat-Loss/dp/0717191370/ref=tmm_pap_swatch_0?_encodi...

This is a press record and talk podcast about my journey in business from 2011-2021.    It goes through my failures, my successes and how both were equally as important as each other on my journey.   "If you're going through hell, keep going" – Winston Churchill      I qualified in 2011 and made three separate attempts to get my business up and running.  Renting a gym and seeing '0' in my bank acc...

Rachel is multi-faceted entrepreneur, business strategist and intellectual property attorney.   Over 16 years ago she knew she wanted to help others, herself & her family and she took this passion & grew it into multiple businesses with 7 figures financial return.   Shes also authored 7 books and hosts the top-ranked business podcast – Real Biz Podcast.   In today's podcast we bounce around on eve...

  How to manage client expectations when starting as a new PT?  00:59   How do you manage clients not sticking to your advice but pretending they are and wondering why no there is no change?   08:18   Referral system tips? 18:39   How do you invest your money since you're living in Ireland? 25:12   Are you going to write a book about business?  30:18   Best way to move online from a 1:1 PT busines...

Today's episode is a solo masterclass going deep on the 5 P's in your business and how to increase, build or grow your business:     Pricing 01:40 Prospects 13:35 Products/programs 22:03 Process (stream line automation) 29:51 Personal brand 35:33     We go pretty deep in this one so I'd advise making notes as you go along. Enjoy.    Shownotes:   Looking to become a certified nutritionist? Check ou...

Mairead O'Driscoll aka The Tax Nerd is a chartered accountant and chartered tax advisor.    This is definitely one of the most important podcasts I've recorded for podcast subscribers; and one I wish I had listened to when I was either starting off or transitioning from employee to self-employed and then to online and creating a company (LLC)   If you're self-employed, have an online business or m...

I've been getting a lot of messages about this recently ahead of the program starting on July 26th 2021. If want more details on my nutrition course and/or to see if it's a good fit for you, then give this podcast a listen. This podcast goes through: Who the course is for (and who it's not for) FAQs (the certification you get, how long it takes to do etc) All the modules and lessons The layout and...

Heather is the founder of True Native Media, a podcast representation firm dedicated to connecting podcasts with advertisers.   She is also the host of the great show The Podcast Advertising Playbook and is an expert in all things podcast advertising and teaches podcasters how to monetize their show with ads or sponsorships. She also talks a lot about how you don't need a large audience to attract...

      Once I'm qualified, what would you suggest my next steps be?  01:33       How important is branding in a new online fitness business, should you always use your full name? 10:25       Advice for a PT in the middle of doing their qualification?   19:01       Should a new PT go out on their own or get a job in a gym? 26:22       What are the career opportunities in doing your nutrition course?...

In my new nutrition course, one of the bonus modules is designing nutritional plans (for yourself or clients). In today's podcast, I expand on that so you can see what approach works best for you, alongside an A-Z guide in creating a nutritional plan that supports the people you're working with.        Get crystal clear on the goal (obvious but often overlooked) 04:11     What can they stick to an...

Today's podcast is a very practical episode on how to create a five part series that explores your philosophy around what it is you sell. You can use this method to save you time, pre-qualify higher quality leads and bring more people into the top of your sales funnel.       Pick the subjects & record 5 episodes around your philosophy 05:11 Market it on your current platforms 14:46 Get clear on th...

I found this cool app that removes your TikTok watermark before you upload it to Instagram Reels. https://snaptik.app  

David Clearly is the co-founder of Engagency, a company designed to help you grow and monetise your Instagram audience.    Here are some of the things we talked about in today's podcast  Backstory on how and why Engagency was created What NOT to do on Instagram! Growing your Instagram by collaborating or networking with like-minded people (and how to attention hack an audience)  Instagram best pra...

A very practical episode on building an online business from scratch. Enjoy.    Learn to LISTEN to your audience. You can do this with 10 followers or 10,000, then same rule applies     Social media strategy and creating micro content for macro sales    Learn to CREATE. Find the paint point, create content that positions you as the expert and/or explain or show the solution.    Selling specificity...

This is my strategy for how I repurpose content. I create the podcast based on a topic. Engagency create an infographic (s) from that, then it goes to Instagram. From there, we make a video for it that we post on YouTube, IGTV and Facebook. Afterwards I make a TikTok using a native sound. The next plan (weekly blogs) This is the company I use for Infographics. The link below will help you schedule...

"To become successful, you have to say yes to a lot of things. To stay successful, you have to say no to a lot of things"  As this is a topic I've had to work a lot on myself, today's podcast is just a 'press record and talk episode'. I hope it helps.   Why you have to say YES to everything at the beginning but need to say NO as you continue to grow.  What are you currently saying YES  to and the...

If you're confused about how to go about creating engaging social media content, this is the episode for you.      Speak the language of the platform 08:21   What's your best creation style- written, audio or video? 12:02   What's your core message? 18:15   Listen to your audience 25:47   Automate your FAQ's 29:32   Be consistent! 34:39     Shownotes:    Ep 59: https://briankeanefitness.com/busine...

Welcome to a special podcast episode with online business course graduate Kellie Fennell.    Kellie came through my course how to move your personal training business online a few months ago and has been crushing it ever since. Today we do a deep dive into her story and how she moved online    ·      Self-doubt and going from 0-1 ·      The power of pre screening clients ·      Perfecting your sal...

Over the last few months and with the uncertainty surrounding covid 19 and the pandemic, I've been asked a lot about 'how to move online'.  However, before you pick up and move your entire business online, check out the free course below on The Pros and Cons of having an Online Business (and what they don't tell you)!  It will take about 20 minutes to come through and will hopefully help you decid...

Welcome to the new monthly format of the podcast.   Today's episode is for anyone who has recently moved or currently has their business online. These are the main things I wish I had done when I moved online initially.  Testing my pricing faster. 04:25 Got a coach mentor or read more books on improving my knowledge. 12:17 Understand the difference between lots of leads and pre-qualified leads. 19...

The next experiment: A monthly format for this podcast  To send questions for Q+A episodes, subscribe to my business email list by downloading the Free Ebook below.  https://briankeanefitness.com/personal-fitness-business-online-ebook/ Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less! https://briankeanefitness.com...

Today's episode is a deep dive if you find that you are struggling for time or that you're 'too busy' to get certain tasks done in your business.    Batching  06:34 Your 'One Thing' 11:42 How to say 'no' more 15:16 Factor in 'thinking time' to work on your business 20:57 Evaluate what you are actually saying 'yes' to.. 26:35 Rewire failure as feedback (don't keep making the same mistakes) 31:20  ...

Today's podcast is going to be a very practical one with tangible take always to becoming a full booked online personal trainer.      Get clear on your message "I help people lost fat vs I help overworked and busy mums lose fat with short workouts and flexible dieting" 03:39   Increase your conversions - Skype or phone calls  13:28   Use testimonies, referrals and social proof  20:10    Get a coac...

In today's episode, I go through the A-Z when it comes to affiliate marketing and if you should or shouldn't set up affiliates with companies who are a good fit for your brand.      What are affiliates & some of my misconceptions around affiliates 06:26   How to set up 18:45   The different commissions rates 23:56   My filtering process - how to choose your affiliates 30:22   How to market them -...

This is the next step after 1.1 online training.    You don't need an audience to move online, but once you are looking to scale up by serving multiple people at once with a course or a program, you really do need to build an audience first.    Not only does building an audience give you direct feedback on their major pain points, it's nearly impossible to serve multiple people with the same pain...