The Fitness Business Podcast

Solo Q+A with Brian. 1.     Should my program have written or video content for clients? 2.     How long did it take you to research and write your first book? 3.     What was the last business decision you changed your mind about? 4.     What advice would you give to business owners that you wish you had known starting off?   To get in contact with Brian's assistant – email brian@briankeanefitnes...

Your sales funnel – low ticket offer, small group coaching and then 1:1 coaching  Pre qualifying 1:1 leads with other offers T he sales call time saver Price testing and time saving   To get in contact with Brian's assistant – email brian@briankeanefitness.com Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/   Ho...

I am trying to practice what I preach here. After being asked about this quite frequently (and a few who booked on a coaching a call after signing up to a course) - I now have coaching calls as an added option to all three of my course.  If you need help implementing the course or extra coaching and accountability alongside it, you now have that as an option. To see if it's a fit for you, check th...

I tried to keep this episode quite practical in application; but I should preface that none of these are 'easy' – they may be straightforward and simple but unless you put in the hours on the front end, they won't happen automatically. 1: Multiple up and down sells: Ecommerce and the three tier business model funnel - low, medium and high ticket products or services. 2: Self publish a book and bui...

Someone established and ideally has walked a similar path to you Cares about your progress Will tell you the truth, even if it hurts Can guide you on your journey and who and what to follow Someone who doesn't need your money   Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/   How To Move Your Business Online ht...

It's been just over a year since my last book came out and here's what I learnt switching from self and hybrid publishing to working with a traditional publisher.   Online Business Courses: 1.   How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/   2.   How To Move Your Business Online https://briankeanefitness.com/product/online-business-c...

"Fail faster, learn from mistakes" Using a traditional book publisher Voice technology Scaling with people was the best way to grow my business Nobody should move online with doing 1:1 first You can do it all yourself!   Detail for full day business builder or upcoming Masterminds. Email brian@brianekeanefitness.com   Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https...

  What am I optimising for? More money, more time, more freedom to choose projects? Will this nourish me or deplete me? (Give me energy or take it away) Does the amount of attention I'm giving this match its true importance? Can my current habits carry me to my desired future? - What trajectory or path are you on? How can I create an environment that will many my desired change inevitable? What is...

  If you are working with clients, they need to be more self-motivated than the average person to work online Niche first and THEN expand into other markets Create leveraged products (or lead generation tools) Start building an email list BEFORE you have anything to sell You can either spend time or money to learn (just be clear which one you are using)   Detail for full day business builder: Emai...

Q+A with Brian  1: How did you go about increasing your prices when you were a full capacity coach? 2: What's better for business, written of video content? 3: The one thing I need to know to bring my 1:1 business online? 4: What do you get to clients to track their lifts in your program? 4: Do you do 1:1 business coaching?     Detail for full day business builder: Email brian@brianekeanefitness.c...

Jump straight in the platform that allows for the quickest growth  Starting building an email list on day one (with a lead magnet) Have a weekly core content platform as my foundation Focus on free content and giving value  Sell when the opportunity is right Fail faster.. and then double that speed Bonus: Beta test everything and then use my audience to build it.     Online Business Courses: How T...

1. What the Tiktokification of social media means  2. Why you need to know but shouldn't worry.. Yet.  3. What are you good at? What way do you communicate your message best. 4. Alternative evergreen ways of growing your business (podcast, email list etc)  5. The cycles of trends on social media - it's about choosing if you are going to ride the wave or not.    Online Business Courses: How To Star...

If you are feeling overworked, overwhelmed or underpaid in your business, then today's episode is for you. If you love what you do, you need to build systems! Draw up how you spend your day - what can u automate, eliminate or delegate? Can you service people with a leverage product (like a course) and upsell the expertise (what I do with my business courses)  Batching similar tasks for productivit...

  This was top of mind this month so I just pressed record and started talking. I hope it helps. Cold leads vs warm leads vs hot leads  Turtle and cheetah for sales How are you following up with warm leads? Phone, email, text, automation software etc What I do in my programs and courses Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product...

"Never waste a good crisis" The reach out conversion protocol - utilise existing network   The power of booking the call    Taking on another side hustle (until things pick up)   Email sales campaign - good pre-qualified lead and intentional progression sale   Be ruthless with cost cutting - overheads = death    Strong brand trumps an economic downturn - learn for next time    Online Business Cour...

In today's podcast, I go through how to get to your first 1,000 email subscribers and the blueprint for using it to build and grown your business. Choose an email service provider What's the offer to get the email? What are you eventually planning to sell? How long until you sell? Nurture the list  Short term captures vs long term branding/awareness  To work with me on business coaching, email bri...

In previous episodes, I've covered how to grow your social media and tactics for specific platforms but in today's show, I talk about what NOT to do to build or grow your social media. NOT having clarity on who you are speaking to  NOT being clear on what constitutes success for the post (likes, engagement, leads etc) NOT being consistency (with posting or strategy) NOT Copying others (without you...

    Colman is a Best Selling Author, Organic Grower ,  Personal Trainer and Podcast Host with an Msc in Organic Horticulture ,   In today's podcast we unpack what it takes to grow your TikTok, using it to grow your fitness business, and writing your first book (which became an Amazon best seller)    Here are some of the things we talked about in today's podcast:   TikTok 101 - what you need to kno...

This is a very practical episode that will give you back some of your time, pre-qualify higher quality leads and increase your conversion on enquiries.    Pick the subject based on your business model  02:39 Record five episodes. For example, your philosophy on diet, training, sleep, supplements and mindset.  Send all slow to convert of 'turtle' leads here  Market it on the current platform and ge...

This solo podcast was inspired by a recent webinar I did with Ben Coomber (so shout out to him for some of the ideas below). Enjoy.      The power of genuinely listening to your client  01:55   Know how to push your client to achieve more 04:59   Mastering product packaging so you sell something people want 10:32   Audience hijacking so you have an effective marketing stream 14:55   Find a routine...

    What's the best way to turn an inquiry into your client? 01:00   How to get over the crap feeling when a client leaves you? 09:17   Do you recommend aggressive deficits with clients to ensure they lose weight? 15:39   Should I put my long term clients on regular diet breaks? 22:18   How do I get more confidence with running my PT sessions? 28:37   Top tip for building Instagram?  31:15   Any a...

Peter is a writer, professional story teller, copy writer and best-selling author.  Today's episode has so many nuggets of gold for a single show, so take notes as you need to (I certainly will be when I relisten). Here are some of the things we talked about in todays' show:  ·      Starting and building a blog and if its too late in 2022? ·      How to create viral and shareable content  ·      T...

We're going off the beaten path in today's podcast and similar to the episode with The Tax Nerd whereby we went through taxes on business; this goes deeper into financial planning as a business owner (self-employed/sole trader and small/medium sized business owner).  The second half of today's episode talks about investing in Ireland and what you need to know/avoid when it comes to Irish based inv...

This month's episode is a solo Q+A.      Starting to explore a career in nutrition, any tips, part time courses etc? 01:08  What podcasts do you currently listen to for business? 07:44 Trying to write a book but finding it hard to stay focused whilst working full time, any tips? 11:08 How does your full day business builder work? 15:34 Any advice on decision making in your business, for example, d...

Don't spend money on dumb sh*t 04:00 Your fitness/nutrition knowledge is important, but your business knowledge is equally, if not more important 11:58 Learn from the mistakes of others (podcasts, books, courses) 16:21 Work with all different types of people 23:54 Work for free (if you can't get someone to pay you) 30:03 Test your pricing  33:25   Online Business Courses:  Looking to see which of...