The Fitness Business Podcast

We put so much focus on social media and that's great, it's an amplifier for sure; but if your goal Is to build a business and not just be an influencer, you need to do this as well. A website either functional for productivity or as a 2023 business card  SEO - host a blog or podcast on the website, you need to be 'google able'  An email list - if an algorithm shifts, you can still get clients  A...

Alan Ladd (The Running Rules) just finished in my 6 month business mentorship program. Here is his story and what he learnt over the past six months. ·      Why you need a core offer ·      Leaning into you and your personal history to build rapport ·      The importance of keeping your training alongside growing your business ·      Where good ideas from and using someone as a sounding board ·   ...

Lack of a Clear Brand Identity Neglecting to Define a Niche Ineffective Marketing Strategies Absence of a Compelling Website Insufficient Client Communication Failure to Continuously Learn and Improve Disregarding Client Feedback For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com Online Business Courses: How To Start, Build and Gr...

We couldn't get the sound quality perfect on this one; so I'm popping it up as a bonus episode today and we'll do a round 2 in person in the not too distant future. If you're looking to build a community either online, in person as coach or as a gym/physical health and wellness – give this a listen. Anto shoots straight from the hip and we'll have a cracking podcast coming for our round 2 when we...

Jon is a highly established 1:1 Personal Trainer in Ennis, Co Clare. He is currently in my 1:1 business mentorship program and here is his story about how has been able to grow a successful 1:1 business with two small kids at home and how we are laying the foundation for his online business in 2024. In today's podcast, we talk about the importance of time management,  his best tips if you struggle...

I'm a big fan of using short form videos to capture attention but only if they link back to a better trust building form of content. In this podcast, we discuss the pros, cons and how to use short form video to grow your business and not just your following count. "Short form video is like fast food, it will keep you full temporarily but you'll still be craving nourishment"   Online Business Cours...

Aidan is a mindset coach, mentor and keynote speaker.  His goal is to empower people to find their truth, master their emotions, develop new skills and transform into the most powerful version of you.  Aidan first stepped on stage as a speaker in 2007 and has been speaking and mentoring ever since. For 15 years Aidan has travelled the world coaching individuals and live audiences on 5 continents i...

I've been in business for eleven years now and I remember how confusing this whole process was in the beginning and I made nearly every mistake you can make. Here are some things you should know.  1. Working with an Accountant When seeking an accountant, consider asking the following questions: a) How familiar are you with the fitness industry and its unique tax requirements? b) What services can...

Paul is considered one of Ireland's leading financial advisors, is an internationally recognized CFP® (Certified Financial Planner), as certified by the Financial Planning Standards Board (FPSB). With his straight-talking no-nonsense approach to money and business, he regularly features on TV, radio &, with an ever-growing social following he has quickly become Ireland's favorite financial advisor...

In today's fast-paced fitness industry, staying ahead of the competition as an online personal trainer requires ongoing learning and professional development. With the rise of virtual training and a plethora of resources available at our fingertips, online trainers must remain proactive in their quest for knowledge and skills. In this article, we will explore the importance of continuous education...

In today's digital age, social media platforms have emerged as powerful tools for personal trainers and online fitness coaches to reach a vast audience and showcase their expertise. Undeniably, social media is a key component to building awareness, connecting with potential clients, and cultivating a thriving online fitness business. However, it is vital not to fall into the trap of relying solely...

When clients opt for online personal training, they often expect the same level of motivation and accountability as meeting with a personal trainer in person. However, as a personal trainer, it can be challenging to provide motivation and accountability when working with clients online. Today's episode gives you some tips and strategies that you can use to motivate your clients for online personal...

Personal training used to be limited to face-to-face interactions in a gym or fitness centre. However, with the rise of technology, more and more personal trainers are moving their services online. While this can be a smart move, it's essential to avoid common pitfalls. Here are five mistakes personal trainers make when trying to move online: 1. Neglecting branding, marketing, and social media 2....

Solo Q+A   Can I do a coaching and an influencer business model or should I really just pick one? Can I legally help clients with nutrition without a degree in nutrition? What should I do with a client who I just can't get to lose weight? Have you used chat GPT and do you recommend it for a fitness business?  To get in contact with Brian's assistant – email  brian@briankeanefitness.com Online Busi...

Adrian is a highly established Online Transformation Coach. He is currently in my 1:1 business mentorship program and here is his story about how he transitioned full time as a teacher to grow a six figure online personal training business in the Irish market. His journey from primary school teacher to online personal trainer The hardest part of growing an online business The best time, money and...

In today's digital age, social media has become a powerful tool for online coaches, fitness experts and personal trainers to generate leads and attract new clients. While Instagram Reels, with their short and engaging format, offer a great opportunity to showcase your expertise and capture your audience's attention, it's common to struggle with ideas and execution. In this blog post, we'll explore...

 "Money is like drinking from the sea. The more you drink, the thirstier you become" - Schopenhauer As a broke teacher, I never have had any money left over after I paid for my rent, food etc but as I started my own business and become wealthier, my money scarcity got worse (first world problem if ever there was one) but it's something that caused me a lot of personal discomfort; so if you are in...

I've been on both sides of this over the years. Running Masterminds (group business coaching) and as a participant myself. If you're wondering if it's worth the investment, here are some of the pros and cons to consider. Pro: 1.     Learning from the Mastermind leader AND group members 2.     Networking 3.     Cost is least expensive than 1:1 and value is normally high if in the right group 4.    ...

There are many strategies that can help you grow your health and fitness podcast, both through paid and free options. I started my first show The Brian Keane Podcast towards the back end of 2016 and have fortunately grown it to one of the top health podcasts in the world with millions of downloads, regular mainstream media features and several award nominations. Although, it is considerably more d...

Shaahin is is the Founder of Podcastcola, the largest podcast promotion agency in the world, since then, Shaahin has further established himself as an award-winning entrepreneur, Amazon expert, inventor, author, and filmmaker. His career as a serial entrepreneur span more than 30 years and a billion dollars in revenue. Shaahin's family of products on Amazon.com consistently outpace sales of househ...

This has been coming into my space a lot recently, and its outside the scope of this podcast; so instead I have a created a short cheat sheet (a free guide) for anyone who is working as a teacher but wants to pursue their passion into fitness.  It's just some lessons I learnt along the way that should be helpful. There is no course or program or anything off the back of this, I just wanted to crea...

"How should I price my service? Find the number that is a win win" Supply and demand model explained How it applies to 1:1, online and scaled programs Split test best practices Sales copy (put across the value) vs selling on calls Provide more value and wrap in a package (mental accounting) How to increase with current clients  To get in contact with Brian's assistant – email brian@briankeanefitne...

I've been very fortunate this year with the growth of my other podcast and a few other partnerships for 2023 so instead of gathering a small group for a Summer Mastermind; I'm going to take on two more people for a six month business coaching mentorship program.  This is my only 1:1 service in my entire business so if it's not for you, no worries. If you want more information, pop me an email belo...

I really enjoyed this recent chat with Dennison. It goes through how I set up a 1:1 personal training business, moved online, scaled it and some of the mistakes to avoid if you are on a similar path.  You can check out his show here https://podcasts.apple.com/us/podcast/the-online-supercoach-podcast-attract-sell-serve-like/id1020528821   To get in contact with Brian's assistant – email brian@brian...

Dennison is an entrepreneur who helps Fitpros 10X their income with virtual high ticket coaching. He is also the host of The Online SuperCoach Podcast which focuses  on how to attract, sell and serve like a million dollar online coach. Here are some of the things we talked about in today's show: ·      The main barriers trainers have to high ticet sales ·      The process for 1:1 high ticket coach...