The Fitness Business Podcast

A very interesting podcast this week. All the questions came from secondary school students in Catholic University School in Lesson street Dublin. 1: How was it to transition from your previous job to fitness and podcasting. What challenges did you face ? Oliver 2: How can I gain confidence and raise my self-esteem as a entrepreneur? that is simple and achievable by everyone? -Zixuan   3: Where do...

Solo Q+A 1.     What business advice would you give a close friend?   2.     I have a great idea for a business but don't know where to start?   3.     The worst business advice you ever received?   4.     My online coaching business is doing well, should I design an app?     Free Ebook: How To Move Your Personal Training Business Online https://briankeanefitness.com/personal-fitness-business-onli...

1: " The moment everything changed for me was when…"   2: " Here's what no one tells you above the  [specific problem your audience faces]" 3: " Ï thought I was doing everything right until I learned this…" 4: " How I went from [struggle] to [success] in [short timeframe]…"  5: " If you're feeling [emotion], here's why it's not your fault…"  6: "I  used to believe [common belief], but then this ha...

In this episode, Brian discusses effective strategies for leveraging social media to grow an online health and fitness business.  Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching: https://briankeanefitness.com/mentorship-and-business-coaching Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business  https://briankeanefitness.com/product/one-to-one-pt-c...

Solo podcast for anyone looking for leave their job to set up their own business.  Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching: https://briankeanefitness.com/mentorship-and-business-coaching Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business  https://briankeanefitness.com/product/one-to-one-pt-course/ How To Move Your Business Online  https:...

This episode is going in a slightly different direction today. It's focused around how I started, built and grew The Brian Keane Podcast to one the 0.5% of all podcasts in the world. If you're self employed or have any interest in starting or growing a podcast, don't miss this episode.  You can subscribe to Mic To Millions here: https://open.spotify.com/show/5ZrysBQlJ9AXaa5JeAQpHe ________________...

In this episode, Brian discusses how to start, grow, scale, and monetize a podcast in 2024.  Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching: https://briankeanefitness.com/mentorship-and-business-coaching Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business  https://briankeanefitness.com/product/one-to-one-pt-course/ How To Move Your Business Onli...

In this episode, Brian interviews Sam Brake Guia, the co-founder of Podwritten, a podcast booking agency for health and wellness businesses. They discuss the power of podcasting for growing a business and share insights on effective podcast pitching and guesting. Sam explains how Podwritten came about and why they focus on health and wellness businesses. They also highlight the importance of tailo...

Business is relatively straight forward. Find a problem, create a solution, market and sell it; but most of us still get in our way. Here's how you move through the most common fears we all face in business. ·      The fear of posting ·      The fear of criticism ·      The fear of what others will think ·      The fear of failure and or the fear of success   Details for my six month 1:1 Mentorshi...

Solo podcast with Brian. ·      I would have focused on the core offer and pulling out my individual story ·      Started a podcast on day one! ·      Used a book to open more doors (or as an additional revenue stream) ·      A mentor, books and doing more testing and experimenting instead of being afraid to try new things     Details for my six month 1:1 Mentorship Program or 12 Week Business Coa...

Today's episode is for any existing personal trainer who is looking to move online, either full time or as a hybrid coach with off and online.  ·      Trends of moving online since covid ·      Social media, lead magnets and content marketing ·      Designing your online offer (compared to your offline offer) ·      Pricing ·      How to deliver, check ins, apps and programs   How To Move Your Per...

In this episode, Brian Keane discusses building a coaching business without relying on social media. He explains that while social media can be helpful in growing a coaching business, it is not necessary. Keane suggests several alternative strategies, including using your existing contact list, speaking locally or at events, local marketing, and creating podcasts or blogs. He emphasizes the import...

Mixing it up this week with the solo recording for the Why Your Podcast Isn't Growing. I hope it helps.  Questions from the interview.  When did you know it was time to go all in on your podcast full time/quit your job? If you haven't yet, when will you?   What was your biggest failure along the journey of growing your show to its current state, and how did you respond to it?   What do you think i...

In this episode, Brian answers questions from his audience about staying consistent and motivated in business, setting work boundaries, retaining clients, and getting more clients via social media. He emphasises the importance of discipline, accountability, and seeking guidance from coaches or mentors. He also discusses the need for work boundaries and scheduling specific days for different tasks....

Here is my exact framework for 'pulling out your story' if you're looking to earn more, work less and not worry about the competition.  Core offer  Pulling out the story (or flipped, story and then offer) Bringing the right people into your offer (square pegs, square holes) The deliverable on your offer Perpetual lead generation- referrals, testimonial, case studies    Details for my six month 1:1...

"Your network determines your net worth" Here are some things I learned about networking with higher level people over the years.  Make out the list of your dream 20, 50 or 100 Lead with generosity  Follow them online, see what events they are doing to and introduce yourself if possible  Next level tactic: offer to speak at the same events for free if possible. Comment and interact on social media...

I needed this episode about eight years ago when I moved online first. If you're moving online or scaling your online business, this is a next level episode that you very likely need!  Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching: https://briankeanefitness.com/mentorship-and-business-coaching Online Business Courses: How To Start, Build and Grow Your 1:1 PT Business...

Going from 1:1 to small groups can be tricky, here is how you do and the mistakes to avoid.  The creation – self guided or scaled coaching The marketing – name and sales copy is 80% of the heavy lifting The selling – where and how you're selling it The pricing / offers – testing and how it fits into your overall business   Details for my six month 1:1 Mentorship Program or 12 Week Business Coachin...

This is a very practical episode going through how to grow and scale your 1:1 online business if you work in the health, fitness or wellness industry  ·       Your core offer and service  ·       Marketing, what platforms to prioritise and what content to create. ·       Pricing, multiple or single offers and ABT (always be testing)   Details for my six month 1:1 Mentorship Program or 12 Week Busi...

This was a recent topic I covered at the 2024 Fitness and Wellness Summit.  Leads as seeds (making money or creating leads while you sleep) Push vs pull marketing (paid vs organic) Who is your avatar, what is their pain point? Omnipresence vs targeted platforms The three types of content - attraction (for viral potential), nurture (your process or service benefit) and conversion (asking for the sa...

Solo Q+A: 1.     Is it possible to get started part time as a PT (get clients 1:1) and keep up my primary teaching job? 2.     Any advice for setting up your own fitness class locally for more revenue? 3.     Any tips on writing a book?   For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com Online Business Courses: How To Start, Bui...

There's an opportunity here that nearly everyone should be aware of for 2024.  Here is how I'm using Instagram ads for my own business (alongside how I'm using it with some of my business mentees and business coaching clients). For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com Online Business Courses: How To Start, Build and Grow...

"There are a million health or fitness coaches out there. People buy the person, not the program" If you are looking to find out what makes you unique and different from other coaches or trainers out there, listen to this full episode. For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com Online Business Courses: How To Start, Build...

Conor just finished 6 months in my business mentorship program and we are just at the start of another six months. He is a former primary school teacher and inter county hurler for Westmeath. Here is his story and what he learnt over the past six months. ·      Transitioning from full time teacher to personal trainer ·      The reason he finally got his ladder against the right wall and went all i...

Solo Q+A with Brian  I work in an office but have a PT qualification and want to become an online coach, how do I transition? Finding it hard to find a niche. I do Q+A's but getting very little feedback on peoples problems? I'm getting a lot of clients that are giving me a headache, is that just the fitness business? Do you see any new trends for 2024? For more details on my six month 1:1 Mentorsh...