The Fitness Business Podcast with Erin Dimond and Jordan Dugger

We couldn't wait to have today's guest and student on the podcast as he recently just left his teaching job to go full time in his online coaching business! Prior to IFCA, Eric was building his coaching side hustle along with being a full time teacher and father. Making 2k in 2 years to now having a 20k month, Eric talks about his experience with us, the most challenging part of business now, advi...

If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more!   Time Stamps:   (0:29) Separating Yourself From The Competition (2:...

Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt. Laurin Conlin is the CEO of Redefine Healthy Brands and we're going to discuss a wide range of topics i...

A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional treatment along with longevity tips, tax savings as a...

I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too.   Time Stamps:   (0:31) I Broke The Internet (1:11) Teaching Our IFCA...

Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectively, adding a guarantee, and a special bonus tip for...

When it comes to team members asking for a raise, there's one approach that I've learned after a lot of trial and error that has worked wonders. Honesty and transparency. While it sounds simple on the surface, in today's episode, I'm going to explain what this really looks like. We want employees who want to make more money and bring more value to our business but we need to be smart and calculate...

These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams… ⁣ Before I share the list, I first want to admit something…⁣ ⁣ I haven't read a 'self-help' book in over a year.⁣ ⁣ But cumulatively, I've read over 100 personal development and business books.⁣ ⁣ Nowadays...

Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic. Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Countries worldwide and is the leading evidence-based...

We wanted to create a different style of episode based on feedback we get from our students inside of IFCA so what you'll be hearing today is two specific clips from my office hour calls. Specifically we'll dive into niching your offer in the beginning and how to share both personal and business content on social media. Let us know if you enjoy this style and we'll definitely make more of them!  ...

We all want to get more done in less time and most if not all of that comes down to succumbing to productivity killers and distractions. In this episode, I'm going to share how I start my day and why priming your body is important, how to avoid productivity killers, why planning your week on Sunday is a game changer, and a bonus tip at the end you don't want to miss.   Time Stamps:   (0:27) Stoppi...

If you tuned into the last episode, I mentioned we'd be talking about content virality in today's episode and that's exactly what we are going to do! With my first post with the intention of going viral (with help from Erin of course), this post officially passed 1 million views and a shit ton of other impressive metrics. We'll talk about exactly how I did it, how you can too, and give you some ac...

We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 million people. I'll talk about how to create a system,...

If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "middle of the funnel", and spending more time with...

Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to stay, this episode is for you!   Time Stamps:   (0:32...

Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it...

We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go through some tactical stuff around scheduling and commu...

After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 100k, I hope these lessons are helpful for you and...

If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics everyone is talking about in an interesting way.  ...

If you've been dragging your feet when it comes to the legal side of your business or ready to hire assistant coaches but not sure how to structure their contract legally, we have you covered in today's episode! We'll cover everything from getting started with filing your LLC and EIN to your scope of practice when it comes to nutrition recommendations to how to properly construct an assistant coac...

Our arguably most frequent guest is back on the show and I'm so excited to talk to him about leveling up coaching skills and creating a deeper level of impact for individuals. Will Grazione is back and with 14 years of experience in the coaching space, he's one of the most trusted coaches in our opinion. We talk about how Will keeps going after 14 years in the space, advice to new parents, going f...

I've been looking forward to this interview and catching up with a really good friend and former roommate Justin Mihaly and he's been absolutely crushing it recently. We've had Justin on a couple times but so much has happened since that time with an exploding podcast and his coaching team, I wanted to have him back on to inspire anyone looking to build something epic. We talk about his recent reb...

If you're wanting to get your first 10 clients but don't currently have the cash or audience to leverage, I'm going to share a powerful strategy to leverage your current network and prospect for potential partnerships. Entrepreneurship is about getting innovative and this strategy might just be the out of the box spark you need for your business.   Time Stamps:   (0:41) Starting Your Business (1:2...

When it comes to running an online business, your tech stack is critical and you want it to be efficient, streamlined, and easy to use. We've tried so many apps and types of software over the years and in today's episode, I wanted to boil it down to the 10 essentials (plus a few more) that we know, like, and trust. Whether you're just starting out or wanting to scale to 7 figures and beyond, today...

If you struggle during every week that special time comes once a month, trust me you aren't alone. I've been a woman for 36 years and a business owner for over 10 years and I've developed some rock solid strategies for working and leading around my menstrual cycle. In this episode, I'm going to share my struggles and strategies with you and please let me know if this resonates or you have any tips...