The Email Marketing Show

WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi , and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.  Plus, we’ll even peel back the curtain on the SCORE Method, our proven framework for engaging subscribers and turning them into buyers, witho...

We’re Kennedy and  Fifi , and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue. PLUS – we’ll break down each of the core principles we used too so that you can use these to scale your business, using strategic email marketing, all while maintaining work-life balance. Let’s get int...

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? We’re Kennedy and Fifi , and these are some of the questions we answer in this podcast episode because we’ve all been there - staring at a daunting list of emails to send, not knowing where to begin. Let's go! Useful Episode Resources Recent episodes Warning: 6 Lies Your Email Marke...

Welcome to another episode of The Email Marketing Show!  We’re Kennedy and  Fifi , and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead. Useful Episode Resources Recent episodes How to Come Up With Your Next Email Campaign (Without Overthinking It) The Surprising Thing That REALLY Impacts Your Email Deliverabilit...

Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised. With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of 'The Email Marketing Show', we tackled how to stay organised with your email systems. Ready? We’re Kennedy and Fifi , and if you’ve ever fel...

One of the most common challenges that email marketers face is coming up with new email campaigns. We’re Kennedy and Fifi , and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Useful Episode Resources Related episodes How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email Li...

When it comes to running a business, it can feel like you're constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi , and that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Useful Episode Resources...

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. We’re Kennedy and Fifi , and today we're going to be talking about how we are leveraging the power of AI right now in our business. No fluff. No 'ideas' - just practical stuff that we're actually doing. Ready? Let's g...

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. We’re Kennedy and Fifi , and today we're going to be talking about how we are leveraging the power of AI right now in our business. No fluff. No 'ideas' - just practical stuff that we're actually doing. Ready? Let's g...

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi , and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our best secrets? Useful Episode Resources Related episodes How To...

We’re Kennedy and Fifi , and on this episode of The Email Marketing Show , we're chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels. Ready? Let's go. Useful Episode Resources Related episodes How To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason . Useful Strategies To Stop Procrastin...

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi , and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our best secrets? Useful Episode Resources Related episodes How To...

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation? We’re Kennedy and Fifi , and today we're going to share what you can do better with your automated email sequences. Ready? Let's go. SOME EPISODE HIGHLIGHTS:  (1:06) Want to carry on with the conversation? Join our FREE Facebook group .  (1:31) Chec...

Do people have reasons for not buying from you? Yes, they do. We're Kennedy and Carrie , and today we're sharing the three subconscious questions people have that stop them from buying from you. It's super important you answer these exact questions in your marketing and sales copy because people can't and won't buy unless you do! Ready to find out what these questions are and make more sales in yo...

Do you use a lead magnet to grow your email list? Does the strategy work for you? How can you make it work even better ? We're Kennedy and Carrie , and today we're sharing how to create a lead magnet sequence that will get your subscribers to love you . And grow your list. And your business. Ready? SOME EPISODE HIGHLIGHTS:  (0:35) Want to carry on with the conversation? Join our FREE Facebook...

Are you someone who can't stop procrastinating when it comes to doing your email marketing? Well, you're not alone. We're Kennedy and Carrie , and today we're sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now! Ready? Let's go. SOME EPISODE HIGHLIGHTS:  (0:34) Want to carry on with the conversation? Join our FREE Facebook group.&...

How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who's been running successful summits about personal branding for introverts for nearly 5 years. Here are some awesome strategies and tips to make summits as successful and stress-free as they can be. Let's go! SOME EPISODE HIGHLIGH...

How can you make your email marketing more effective? How do you sell more ? By using buyer psychology in your email marketing. We're Kennedy and Carrie , and we're sharing all the good stuff about that. Ready? Then buckle up! SOME EPISODE HIGHLIGHTS:  (0:30) Want to carry on with the conversation? Join our FREE Facebook group .  (1:25) Share stories.  (7:58) Address people as if th...

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how ? We're Kennedy and Carrie , and we're sharing the little things you can do to make your email marketing less boring. Ready? Then buckle up! SOME EPISODE HIGHLIGHTS:  (0:30) Want to carry on with the conversation? Join our FREE Facebook group...

What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn't work, but they absolutely do! We're Kennedy and Carrie , and the things we're going to share might surprise you. But trust us, they work! Ready to get all the good stuff? SOME EPISODE HIGHLIGHTS:  (0:33) Want to carry on with the conversation? Join our FREE Facebook group .  (2:42) 1...

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business? We're Kennedy and Carrie , and you're about to find out how planning your email marketing activities can be super simple and effective. Ready? SOME EPISODE HIGHLIGHTS:  (0:32) Want to carry on with the conversation? Join our FREE Facebook group .&nbs...

How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes? We're Kennedy and Carrie , and we're here to share the truth about all the surprising things that affect your email deliverability so you can have better results. Ready? SOME EPISODE HIGHLIGHTS:  (0:33) Want to carry on with the conversat...

Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000. We're Kennedy and Carrie , and you're about to meet Isabelle (with her beautiful French accent) a...

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place? We're Kennedy and Carrie , and here are the 7 email campaigns we think every business should have. Ready to take notes? (And, most importantly, take action ?) SOME EPISODE HIGHLIGHTS:  (0:38) Want to carry on with the conversation? Join our FREE Facebook grou...

What are the best ways to build an email list in 2024? What strategies are still relevant? Want to know what's working and what isn't? We're Kennedy and Carrie , and you're about to get a truckload of value from this episode. Guaranteed. Ready to take action and get some awesome results? Let's do this! SOME EPISODE HIGHLIGHTS:  (0:33) Want to carry on with the conversation? Join our FREE Face...