The Email Marketing Show

Online advertising is changing again. Nearly 20 years after Facebook introduced ads, ChatGPT is creating a new opportunity for businesses to reach potential customers. For coaches, consultants, course creators, and online experts, this could be the perfect time to get ahead while the platform is still in its early stages. With more than 900 million weekly users, ChatGPT has become a place where pe...

What if I told you an AI could learn to write better emails than someone with 20 years of email marketing experience? Sounds unlikely. But that's exactly what happened. Over the last few months, I've been running a simple experiment. Every day I'd write an email. Every day, AI would write one too. We'd split-test them against each other and let subscribers decide the winner. Within 18 days, the AI...

Most people think getting rich requires something special. Maybe it's a brilliant invention, a wealthy family, or years of working yourself into the ground. That's why so many people spend their lives chasing the next opportunity while wondering why success never seems to arrive. But what if wealth is much simpler than that? What if the biggest difference between people who struggle and people who...

If you're building an online business and struggling to make more sales, there may be a goldmine sitting right in front of you. Most people spend all their time chasing more followers, more views, and more leads. But what if the real money isn't in getting more people? What if it's in talking to the people you already have? That is the big lesson from this email marketing masterclass. After workin...

So, you sign up to Dan Martell’s email list. You visit his website, enter your details, and within moments, his first email lands in your inbox. This is the big moment. The first impression. The start of the relationship. Now, to be fair, this email does a lot right. There is a huge amount you can learn from it and apply to your own emails. It pulls you in, builds trust, and keeps you reading. How...

Most people think building a million dollar offer starts with finding the biggest problem in the market. The usual advice is to figure out what people are desperate for, create a solution, and then package it into something irresistible. At first glance, that sounds smart. But there is a hidden problem with that approach. You can create an offer people genuinely love and still end up building a bu...

What do you do when your brain feels like mush, your energy is gone, and even typing one sentence feels like climbing a mountain? That is exactly the place this comes from. It is not a polished, high-energy moment. It is not a “perfect productivity” day. It is a real one. It is a messy one. It is the kind of day when you sit on the sofa and feel terrible, but you still know you have to send an ema...

Every time you hit send on an email, something exciting should happen, sales should come in, money should land, and your work should keep working even after you close your laptop. That is the big idea. But most people do the opposite. They wait, overthink every word, and only send emails when they feel like they “have something to say,” which means they send less and lose momentum. When that happe...

What if everything your subscribers are telling you… is wrong? It sounds extreme, but it happens more often than you think. People on your email list will give feedback that feels helpful, polite, and even reasonable. But if you follow it without question, you could quietly hurt your business. This all started with a simple situation from the transcript. A subscriber told Simon that he was sending...

What if making $1,000,000 in 2026 didn’t require more offers, more content, or more stress, but instead came from a simple system that quietly works in the background? Imagine opening your laptop and seeing sales already coming in. Not randomly. Not occasionally. But consistently, because you built something that is designed to do exactly that. This is not about luck. It’s about structure. And onc...

Something big is happening behind closed doors… and most people aren’t talking about it out loud. At events across Europe, in quiet corners between talks, experts are whispering the same thing: sales are getting harder. Refunds are rising. And the business model that once felt unstoppable is starting to crack. Coaches, course creators, and membership owners are all feeling it. And the reason? AI....

Red pen in hand. Eyes locked in. We’re about to tear apart an email from one of the biggest marketers in the game, Dan Henry. This isn’t some random beginner. This is someone who knows how to sell. Someone who has made millions. Which is exactly why this breakdown matters so much. Because inside this email, there’s powerful psychology, smart positioning, and high-level persuasion. But there’s also...

Red pen in hand. Eyes locked in. We’re about to tear apart an email from one of the biggest marketers in the game, Dan Henry. This isn’t some random beginner. This is someone who knows how to sell. Someone who has made millions. Which is exactly why this breakdown matters so much. Because inside this email, there’s powerful psychology, smart positioning, and high-level persuasion. But there’s also...

It sounds ridiculous… but a teabag changed everything. Not a new funnel. Not a better webinar. Not more urgency, countdown timers, or “last chance” emails. A teabag. And what it revealed completely flipped how launches work, and why so many leave huge amounts of money on the table. Because here’s the uncomfortable truth. Most launches don’t fail because of price. They don’t fail because of timing....

What if the reason your offers are not converting has nothing to do with your product or your price? Most people think selling is about pushing harder, writing better pitches, and adding urgency. But the truth is simpler. The emails responsible for millions in sales often do not sell anything at all. There is no pressure and no hard pitch. Instead, they prepare the reader so that when the offer ap...

What if a few small changes could dramatically increase the number of people clicking your emails? You do not need to send more emails. You do not need better design or complicated tools. What you need are smarter call-to-actions. Most marketers use the same boring phrases like “click here” or “learn more.” The problem is that people have seen these a thousand times before, and they simply ignore...

A top millionaire coach sent an email that looked almost perfect, but still managed to make a small mistake that could cost sales. It wasn’t obvious, and most people would miss it, but it’s exactly the kind of thing that quietly adds friction and stops people from taking action. That’s why this matters, because if someone at that level can get this wrong, there’s a good chance it’s happening in yo...

Most people believe their email list is the problem. They see low open rates, few clicks, and weak sales, so they assume their list is full of the wrong people—freeloaders who signed up for a freebie but will never buy. So they blame the audience. But in most cases, the list isn’t broken. The real problem isn’t who is on your list. It’s how the emails are being sent. Change the approach, and the s...

What if the reason you cannot stay above $30K months has nothing to do with your offer? Many business owners work hard to grow their income. They launch products, send emails, and see exciting bursts of sales. For a moment, everything feels like it is working. Revenue climbs close to $30,000 for the month, and it looks like the business is finally taking off. Then the next month arrives, and the i...

I got on a sales call with one of the biggest marketing gurus in the world. I admired him. I had watched his launches. I had seen him make millions in a single day. I was a total fan. Thirty minutes later, I almost sent him $8,000. If I had said yes, my business would have collapsed. Within months, I would have been bankrupt. The scariest part is that most people would have taken that deal without...

Three of the biggest AI platforms in the world. One simple prompt. One clear mission. They were all asked to build the exact same newsletter sign-up landing page. No special treatment. No extra instructions. Just one clean brief and the same copy pasted into each tool. The goal was simple: find out which AI can actually build something that looks good and converts. What happened next was surprisin...

What if you never had to chase a client again? What if instead of running after people, sending follow-ups, and trying to convince someone to buy, they came to you instead? What if you could sit back with a cup of tea while your clients knocked on your door, asking to work with you? It sounds almost too good to be true. But it works. This one psychological trigger helped bring in more than 9,000 p...

Most course creators believe scaling takes years. They think you have to move slowly, earn every step, and accept that real growth comes after a long grind. That belief is what keeps them stuck. Scaling is not about time. It is about speed. Specifically, how quickly you can turn a brand-new lead into a paying customer. The faster that happens, the faster everything grows. If you are ready to stop...

If you want to build a serious online business, you need an email list. It is the one channel you truly own. Social media platforms can change their algorithms, limit your reach, or disappear entirely. When someone joins your email list, however, you have a direct and reliable way to communicate with them whenever you choose. The challenge is that everyone starts at zero. No subscribers. No audien...

If you’re a coach staring at your follower count and thinking, “Once this grows, everything will finally work,” you’re not alone. It’s one of the most common beliefs in the coaching space. More followers must mean more sales. A bigger list must mean easier launches. A larger audience must mean more authority. It sounds logical. But what if that belief is quietly keeping you stuck? In a recent conv...