The Email Marketing Show

If you're tired of sending emails that get ignored, you’re not alone. The inbox is a battlefield, and grabbing attention is harder than ever. But what if there was a simple trick that could make people want to open your emails? And not just open them - read them, click on them, and actually buy from them? The secret? Storytelling. Yes, using stories in your emails can boost open rates by 22% and i...

Writing books is hard. But turning writing into a full-time business? That’s a whole new level of challenge. Valerie Francis, a professional novelist and literary editor, was trapped in a cycle that many creatives know too well- exhaustion, burnout, and the constant struggle to scale. She loved working one-on-one with writers, but the work wasn’t sustainable. Every dollar she earned was tied to he...

Are your lead magnets actually bringing in BUYERS, or just a bunch of freebie seekers? If you’re stuck with an email list full of people who never open their wallets, chances are you’re using the wrong type of lead magnet. And that’s killing your sales. In this week's episode of The Email Marketing Show, we’re diving into the three essential types of lead magnets you MUST have if you want to attra...

Affiliate marketing is one of the easiest ways to generate income from your email list - without creating your own products, handling customer service, or even making a single sale yourself. But there’s a problem. Too many people do it wrong. They bombard their audience with spammy links, promote shady products, and burn trust faster than a bad marketer burns through ad spend. If you’ve ever thoug...

🚀 Want to turn your webinars into sales machines? You’re in the right place. Jason Fladlien—one of the most successful webinar experts in the world—sat down with Kennedy to break down what’s working right now in the world of webinars. From crafting irresistible offers to nailing the perfect pitch, Jason shares the insider secrets that have generated over a quarter billion dollars in webinar sales...

Imagine this: You’re scrolling through your inbox, bombarded with emails trying to sell you something. Most get ignored. But then - bam! - one grabs your attention. It feels different. It feels trustworthy. Why? Because it leverages social proof in a way that doesn’t feel slimy or desperate. Social proof is the secret sauce that makes people trust you, believe in your offer, and, most importantly,...

Imagine if your audience couldn’t stop thinking about your offer. If they felt an emotional pull so strong, they craved it - like a favourite childhood dessert or the first thrilling rush of a rollercoaster ride. This is the power of Memory Craving : a psychological trigger that makes people deeply desire something because it reminds them of a past experience they want to relive. It’s the same rea...

In the fast-paced world of online business, it’s easy to get stuck in the grind. For Karishma Maini, a performance elevation coach with clients across 15 countries, email marketing felt like an endless uphill battle. She was burnt out, spending hours crafting emails that didn’t deliver results, and feeling discouraged by dwindling engagement. But when she discovered a fresh approach, everything ch...

How Can A Membership Site Owner with 1 Million Followers Turn Her Content Into Sales? It sounds like the dream: over 1 million followers across YouTube and Instagram, a treasure trove of high-value content, and a thriving multi-six-figure membership site. But for Emma Walker, a Barcelona-based entrepreneur and English pronunciation expert, there was a gap she couldn’t ignore: despite all her succe...

When it comes to making sales, the secret lies not just in what you sell but in how you position it. Whether you're a marketer, entrepreneur, or business owner, understanding why people buy can make or break your success. In this week's episode, we’ll uncover the three critical buyer triggers that influence decisions - time to results, effort required, and likelihood of success - and how ignoring...

What if one tiny tweak could transform your email game and boost your business? Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary. In this article, we’ll dive into her bold strategy, her mindset shifts, and her unconventional approach to business success. Usefu...

Hack #1: Separate Thinking from Writing Writing emails can feel overwhelming, but it doesn’t have to be. The trick? Don’t do all the heavy lifting at once. Instead, separate the “thinking” stage from the “writing” stage. Sit down and brainstorm a bunch of email ideas ahead of time. Think about your product, the problems it solves, your own credibility, and even funny or personal stories from your...

Have you ever wondered how someone can build a successful business while juggling a full-time job, two kids, and a dog? It sounds impossible, doesn’t it? But today, you’ll discover the secrets behind making it happen. Meet Mel Bridger, a high school teacher by day and a thriving fitness and women’s health coach by… well, every other moment she can grab! If you're busy but dreaming big, this story...

The link I mentioned today is: https://emailmarketingheroes.com/28 Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve...

Do you want more people to open, click, and buy from your emails?  This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing. Let’s do this! Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with be...

With the rise of new channels and platforms, from SMS to WhatsApp - email is still the highest performing revenue generator.  But the important question: how do you take your subscribers and nurture them right through to becoming customers? That’s exactly what we’ll be talking about in this episode - let’s dive in! Useful Episode Resources FREE list of the top 10 books to improve your email m...

Listen in to this coaching session where I give Tony Lockwood personal advice on how he can grow his community-based business in the B2B space.

Do you want to make more sales with your emails without coming across as pushy or salesy? It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales. Let’s do this! Useful Episode Resources FREE list of the top 10 books to improve your email m...

Falling off the email marketing wagon happens to the best of us.  Whether life got busy, a launch took up your focus, or you just fell out of the habit - it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. Monday, the start of the month, or some other arbitrary milestone)  But the truth is, the best time to reconne...

Ready to tackle one of the biggest challenges in the world of online business? With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever. Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back for more and more. Useful Episode Resources FREE list of the top 10 books to improve...

Do you ever feel like some of your email subscribers just won’t buy, no matter how many great offers you send them - despite having a bunch of other subscribers who seem to buy everything you offer? What if we could focus more on the buyers and find out ways of adding more of those excited buyers to your email list, that’d be useful, right?  Well, that’s exactly what we’re digging into in thi...

Email personalisation has come a long way from the days of simply adding your subscriber's first name at the start of a message.  Which is why, in this week’s episode, we’re diving into some truly creative and unusual ways to use personalisation to ramp up your conversions.  Forget the basic, automated-sounding tactics. Today, we’ll explore how to make your emails feel genuinely tailored...

In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails?  Whether you're just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!) Let’s dive in! Useful Episode Resources FREE list...

In this week's episode, we're tackling a popular question: "How would you build your email list if you were starting all over again?"   It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies I’d use today. Useful Episode Resources FREE list of the top 10 books to improve your...

In this episode we’re talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you! Joining us is the fabulous Fifi Mason for her final episode as co-host of the show as we come to the end of this season. Fifi’s got a cohort-based program she opens a few times a...