The Email Marketing Show

It’s the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel. That’s why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because trying to decide what to promote and how to write...

If you think building a coaching business is all smooth sailing, think again. Even after 20+ years online and millions in sales, I still managed to screw things up in 2025. Big mistakes. Costly mistakes. The kind of mistakes that burn through millions. But instead of covering them up, I want to put them out in the open. Because I don’t want you to waste time, money, or energy making the same error...

Alex Hormozi didn’t just sell a book. He sold a movement. In just two days, his book launch smashed world records: 2.7 million copies sold, $100 million in revenue, and Guinness World Records to prove it. And guess what? He didn’t do it with TikTok dances. He didn’t do it with flashy Super Bowl ads. He did it with email. Yes, the same inbox that most of us think of as spam central. The same inbox...

What if the latest AI model could write sales emails sharper, faster, and more persuasive than you ever imagined? What if the days of bland, robotic copy were over, and AI could finally deliver the kind of punchy, sales-driving messages you need to fill your courses and coaching programs? That’s the big question hanging over the launch of ChatGPT 5, and after testing it head-to-head against GPT-4o...

Let’s be honest. You’ve probably put time into writing value-packed emails. You’ve shared advice, tips, and helpful content. But when you look at the results, no clicks, no replies, no sales, it’s frustrating. Here’s the truth most email marketers won’t tell you: it’s not about sending more value. It’s about sending the right kind of value in the right kind of emails. And most people are missing t...

  The Fastest Trick to Never Run Out of Email Content Again Ever felt that sinking feeling when you sit down to write an email… and your brain goes blank? Like, total ghost town upstairs? No stories. No spark. Just the blinking cursor mocking you?  What if you could get a new, juicy, relatable story idea every single day, without racking your brain or digging through dusty old memories?...

You’re Sitting on a Goldmine, Here’s How to Cash In! You’ve heard it before: “The money’s in the list.” But what if we told you the money is actually in the wrong bloody place, and it should be in your pocket, funding your dream vacation, buying your kid’s dream bike, or finally letting you quit your 9-to-5? If you’ve got an email list (or even just the start of one), you could be missing out on t...

Most people treat email like a checklist item. Write. Send. Hope. But what if the real power of email had nothing to do with luck, and everything to do with using a proven system? Imagine sitting down with someone who’s spent two whole decades testing, tweaking, and perfecting email messages that people actually read, reply to, and buy from. That’s what this session gives you. It’s not theory. It’...

Are your emails packed with tips, tricks, and value, and still not converting?   You're not alone. Most coaches and experts are following outdated advice that sounds smart but secretly sabotages their sales. They’re giving away knowledge, building trust… and watching buyers slip through their fingers. Here’s the truth: “giving value” can actually push people away from buying. But there’s a sm...

What if we told you there’s a way to get people practically begging to buy from you, without you having to be pushy, salesy, or awkward? What if you could flip a switch and suddenly, people want what you’ve got so badly, they chase you ? Sounds like magic, right? It’s not. This one simple idea changes everything. And once you know it, you’ll never struggle to sell online again. It’s all about lett...

WARNING: This might completely change how you think about email marketing. If you’ve ever stared at a blank screen thinking, What the hell do I even write? This is your wake-up call. This isn’t another fluffy post about “providing value.” It’s the real, raw, sweaty-palmed guide to starting email marketing when you have no idea what you’re doing. No buzzwords. No jargon. Just honest advice from som...

You’re brilliant. You’ve spent years mastering your craft. You’ve taken the courses, built the website, posted on social media, and even started your own podcast. You know you can change lives, so why are your bank statements still screaming struggle? The truth is brutal: most experts stay poor. Not because they’re not smart. Not because they don’t care. Not because they aren’t amazing at what the...

Ever sent an email, crossed your fingers… and got crickets? No replies. No clicks. No sales. Just that awkward silence and the sinking feeling that your message missed the mark. We’ve all been there. And it stings, especially when you know your offer is good. But what if I told you those flat, lifeless emails aren’t dead? They’re just sleeping. And with a few simple tweaks, you can jolt them awake...

Is email marketing broken? Why are your subscribers ghosting you? And why do you feel like you’re yelling into a void every time you hit send? It’s not your fault, and no, email isn’t dead. But the game has changed, and most people are playing it wrong. If you’ve ever run out of steam, struggled with ideas, or watched your sales slump despite your best email efforts, this is your wake-up call. The...

What if your biggest marketing win is the one you’re ignoring? You post every day. You write clever captions. You run ads, make videos, speak at events… and still wonder, “Where are the buyers?” Here’s the truth: most businesses waste time and money on stuff that looks good, but doesn’t sell. The hard part? Figuring out what’s working and what’s not. But today, you’ll learn one simple trick that c...

Stop everything. Because what you’re about to read might just be the fastest, most practical guide to growing your email list that you’ve ever seen. This isn’t another fluffy theory piece or recycled advice with zero real-world grit. This is a rapid-fire, high-impact list of  23 real, tested ways  to get new people onto your email list. And here’s the wild part: all of it fits into under...

As a coach, your voice is your brand.  Whether you're helping clients through transformation, strategy, or mindset work, your communication needs to sound like you, not like a templated AI assistant.  But what if you could train A.I. to write your emails faster, better, and still sound authentically you? That’s exactly what we’re diving into. In this article, you'll learn how to turn A.I...

Want more people opening your emails? Clicking your links? Buying your stuff? It’s not just what you write, it’s when you send it. If you send your email at the wrong time, even the best message can get buried. But hit the right time? And boom, your email’s the first thing they see. The one they actually open. There’s one golden hour that changes everything, and we’re about to crack it wide open.&...

What happens if you send an email every single day for over 10 years? People think it’s crazy. They say you’ll burn out, annoy everyone, or run out of things to say. But I did it anyway, seven days a week, no breaks, and the results shocked me. I made millions. Built a loyal audience. And turned email into my biggest growth engine. But more than that? People missed my emails when I skipped a day....

Writing emails is one thing. Turning them into a $20K launch machine? That’s next level. Benita Königbauer, a tax advisor and author, was stuck in the hustle—chasing clients, juggling work, and hitting a ceiling. Her business depended on her constant presence, and when life got hectic, income dropped. But in just a few months, Benita flipped the script. She ran a single, strategic email launch tha...

Imagine a magic machine.  You drop in $100 on one side, and boom, a $1,000 pops out the other.  Would you stop at one hundred bucks? Of course not. You’d pour in every dollar you could get your hands on.  It’s not a dream. It’s not a gimmick. It’s a proven system that turns strangers into subscribers, and subscribers into sales on autopilot. Keep reading, because today you're going...

Hold up! Your welcome email might be losing your sales! Yep, while most people are out here telling their rags-to-riches story and showing off their shiny success, smart marketers are doing something way better… and it’s working like crazy.  If you want a welcome email sequence that gets read, builds trust, boosts deliverability,  and  makes sales, this is the guide you need. And it...

Let’s be honest, nobody wakes up excited to read about GDPR. It sounds like one of those soul-draining regulations made by a group of grumpy, bearded men in a dimly lit room, plotting ways to make online marketing harder. But here’s the real deal: GDPR isn’t here to ruin your business. It’s here to stop those annoying spam calls, dodgy emails, and creepy messages from companies you’ve never even h...

Imagine waking up to find that AI has written high-converting, revenue-generating emails for you... without you lifting a finger. Sounds like a futuristic dream, right? Well, for Maggie Giele, it’s already a reality. AI isn’t just a buzzword in business anymore, it’s a full-blown game-changer. And today, we’re pulling back the curtain on how she’s using it to scale faster, work less, and bring in...

So you’ve been told to create a lead magnet. You’ve spent hours putting together a free guide, a checklist, or a PDF. And what happens? A flood of new subscribers! But then… crickets. They never buy. Here’s the brutal truth: Most lead magnets attract freebie seekers, not actual buyers. But what if your lead magnet could do more? What if it could bring in people who are already in the mindset to sp...