The Email Marketing Show

What's the best time to send an email? It's the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter? We're Kennedy and Carrie , and you're about to find out the truth about this... Ready? SOME EPISODE HIGHLIGHTS:  (0:33) Want to carry on with the conversation? Join our FREE Facebook group .  (2:17) Is there a universal 'best...

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm ? How long should you run a waitlist for, and how often should you contact people on it?  We answer all these questions and much more... Are you read...

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn't just take our word for it - that's why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just two of our email marketing campaigns, he saved his business, and his calend...

What's a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter?  Let's find out the answers to these questions - and more! SOME EPISODE HIGHLIGHTS:  (0:11) Grab our amazing resource Click Tricks totally for FREE! (4:29) Why is your click-through rate an important metric in your email marketing? (11:33) Wh...

What is familiarity exposure ? Also referred to as mere exposure , there's a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales.  That's right. Become a 'household brand', and more people will buy from you. Want to know how it all works? Let's find out. SOME EPISODE HIGHLIGHTS:  (0:19) Grab our amazing resource Click Trick...

Do you collect testimonials in your business? What's the best way to show customer transformations in your email marketing? Can the success stories and case studies of your customers help you convert more of the people on your email list?  If you want to learn an easy way to go beyond your regular, commoner-garden testimonial, this is the place to be.  Let's go get the secret sauce!&nbsp...

Want to find out how to immediately supercharge your email marketing copywriting? Then let's find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it will massively improve your conversion. Ready to learn how to apply it?  Let's go! SOME EPIS...

Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns?  If right now you're thinking that Black Friday is far away, just know that this strategy can work for any other holiday or promotion you decide to run throughout the year. It’s something you can rinse...

What's the latest in the email marketing world? Let's find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses? (And yes, we'll talk about AI, but probably in the way you expect us to).  Ready to go?  SOME EPISODE HIGHLIGHTS:  (0:12) Join our FREE Facebook group . (4:57) Let's pay more attention to deliv...

Should you take a break from emailing your subscribers during the festive period? And should you send something different in your New Year's emails? Whether you have or haven't taken a break from your email marketing over the last few weeks, here are some ideas you can use to get your subscribers excited about your business again (and buy from you).   Ready?  SOME EPISODE HIGHLIGHTS...

Do you track any email marketing metrics? How can you use your email marketing analytics to improve your email marketing? If this is a topic you've been avoiding, the great news is that looking at metrics, understanding them, and using them to your advantage isn't as hard as it might sound. Just collect the right data, and you'll be able to spot opportunities for improvement and growth. And yes, t...

Is it possible to get awesome results from email marketing? Can email take your business from the brink of collapsing to amazing heights and success? Yes, it can. And we're getting to hear from one of our clients - the lovely April McMurtrey from Learn Reading , who's sharing how she increased her revenue by 400% in just ONE year!  Pretty unbelievable, right? But it's true.  Let's get th...

Is there a difference between B2B vs B2C email marketing? What works best? And can we take some of the best strategies from B2C and apply them to B2B? Let's have a big ol' email showdown and find out which type of email marketing wins! SOME EPISODE HIGHLIGHTS:  (0:29) Grab our amazing resource Click Tricks totally for FREE! (3:23) What do we mean by B2B, B2b, and B2C? (6:50) The difference be...

Ever come across the terms landing pages or squeeze pages ? Interesting phrase, don't you think? So let's shed some light on this - what are landing pages for lead generation? How can you create an awesome landing page to get more people on your email list? What should and shouldn't go on there?  Let's find out!  SOME EPISODE HIGHLIGHTS:  (0:23) Grab our amazing resource Click Trick...

Can email marketing help grow your business and make more money? What if you have a membership? And what if you help people in teaching and education? Yes, yes, and yes! So let's hear it from our client Cheryl Hatch from Preschool Plan It , who implemented only two of our email campaigns and increased her membership conversion rate by a whopping 84%! And there's a lot more to come for Cheryl.&nbsp...

Ever heard the terms cross-selling and upselling and wondered what they have to do with email marketing? Aren't these 'marketing things' that happen at checkout? Can you even do cross-selling and upselling with email marketing? Oh yes, you can. And when you use these strategies in the right way in your business, you'll start making loads more sales. So let's find out how, shall we? SOME EPISODE HI...

How do you run the perfect sales email campaign? Should you try and sell in every email you send? When do you send live, broadcast emails and when do you create automated campaigns? These are only some of the questions we answer for you today. And we're willing to bet you can't wait to get all the awesome sauce on this. So let's just get into this, shall we? Let's go! SOME EPISODE HIGHLIGHTS:&nbsp...

Is it a good idea to launch a holiday email campaign to acknowledge Black Friday, Christmas, New Year's, Easter, Mother's Day, Father's Day, Back to School, and any other holiday or occasion you can think of? It could even be Tacos Tuesday if you want!  Yes, indeed it is.  So let's talk about holiday email marketing campaigns. Because you want to do these right .  Ready to find out...

Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time?  We bet you do.  Let's get into it, then.  SOME EPISODE HIGHLIGHTS:  (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks . (3:46)...

What is customer profiling and do you really need it? Yes, you do. But only if you do it the right way . Because when you get it spot on, it's not as boring as it sounds. Plus, it's no longer an empty tick-boxing exercise you have to do every year. And yes, it will bring more money into your business.  Ready to get all the juicy stuff about this?  Let's go.  SOME EPISODE HIGHLIGHTS:...

Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone's reacting to this update like it's the big apocalypse of email marketing. But is that true? Let's talk about whether this update does or doesn't affect you, and how you can go about it.  Ready to find out the honest truth about this?  Let's go! SOME EPISODE HIGHLIGHTS:  (0:15) Want a FR...

Wherever we go and whatever we do, we keep being asked about the BEST email marketing campaigns people can run to make tonnes of cash. Well, we have the perfect campaign for you. It's called the Paparazzi Flash Sale campaign, and our clients are seeing some amazing results with it right now. Wanna know more and get your mitts on it? Let's go. SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to...

How do email marketing and storytelling go together? Should you share stories in your emails? If so, when and how ? What type of stories should you tell and where does the inspiration come from? Also, when is it not good to tell a story? Want the Secret Sauce on all this? Let's get it! SOME EPISODE HIGHLIGHTS:  (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tri...

Did you just launch a new membership, course, or programme? Was it a successful launch? Or did you not hit your targets? You're probably looking at the sales and revenue you made, but what about all the other metrics? You could have a traffic problem, an issue with your offer, or perhaps with your conversion. But how do you find out? Our guest Melissa Litchfield tells us exactly what metrics we ne...

Are you a membership site owner who worries about how to keep your members interested and engaged so they never leave? Then you're about to find out exactly what membership retention strategies you can use to retain your members month after month. We know you've worked really hard to get those people in, and we all feel sad when our members decide to cancel. So let's find out what you can do to st...