The Email Marketing Show

This week on the podcast we're talking about onboarding emails examples. Are you a course creator? Do you have an onboarding sequence? Or is it just one of those things that get pushed to the side at the end of a busy launch? Well, if you want to find out exactly how to use your onboarding emails to wow your customers, turn them into fans, and make more sales, we've got your back!  SOME EPISO...

You've got an offer ready and have emailed your subscribers. Once. Maybe twice. Sure, you'd like to email them a bit more. That would help with your sales, right? But you just don't know what to email about! So here are 7 sales elements that will give you more reasons to email during your launch and help you create spikes in your sales.  Ready to have your mind absolutely blown by these strat...

Have you ever experienced a slump in sales? We know we have. But we've also learnt to read the signs so we know when one's about to happen. And we've come up with a few strategies to get ourselves out of it. So here's what we're talking about today - exactly what to look out for to spot when sales are about to slow down and how to get out of a sales slump.  Ready to find out what you've gotta...

Janet Murray is the Queen of Courageous Content. This week she's back on the show as our first returning guest - talking about how to come up with content ideas to promote your products and services. So, are you ready to find out how to create courageous content, with the amazing Janet Murray? Grab pen and paper (or whatever you make notes on) and get ready for this. There's some awesome stuff in...

In today's episode, we do something a little bit different and share a success story from one of the members of The League - Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner and Assistant Trainer and the founder of Sunyata Movement Studio Inc. In other words, she helps people overcome pain and injury! Isn't that awesome? But what's even more awesome is that Gisele has been using...

We have reached 100 episodes of The Email Marketing Show! Whoop! To celebrate we (Rob and Kennedy) have recorded a very special behind-the-scenes episode - a week in the life here at Email Marketing Heroes.  We talk about what we do on Sundays (Kennedy), Mondays, and Wednesdays, how we build our campaigns, how we write our daily emails... and how Kennedy puts his underpants on in the morning....

Is email marketing dead?  We hear this quite a bit. And it's understandable. People might be thinking email marketing dead, dying, or at least limping. We've got all these social media platforms, Messenger marketing, SMS, push notifications in apps all fighting for attention. So where does email fit it?  Well, let's find out - shall we? SOME EPISODE HIGHLIGHTS: (2:55) People don't open e...

Do you want to learn how to turn some super simple data into amazing insights and even better outcomes? Today's episode teaches you everything you need to know about measuring marketing with Chris Mercer. If just hearing the mention of Google Analytics makes you break up in hives, this episode is for you. Because you might not see yourself as a number person, but you can still absolutely gather da...

There's nothing worse than spending time and energy into creating an online course and then finding out that nobody actually wants to buy it, right? We've been there and done that. So here are our best tips to help you create and sell courses online. The trick? You want to be sure that people in your audience will actually go out of their way to pay you money for the course you put together. ...

We all want to increase the open rates in our email campaigns. But how do we do it? How do you make your subscribers drop what they're doing to go and read your email and yours only? If only, right? Well, it's possible. And today we find out how to amplify email campaigns - Clate Mask style. So, are you ready to have your mind completely blown by what Clate, CEO and co-founder of the amazing softw...

Who should NOT join our community - The League of email marketing heroes? Because (news flash) The League isn't for everyone.  Ready to find out who The League is perfect for and who isn't a good fit for our membership?   Let's go! SOME EPISODE HIGHLIGHTS: (4:26) What types of businesses can join The League? (5:22) The League isn't for you if you're not ready to work on your email market...

You're doing a launch. The pressure is on. You've got it all planned out. You know what you're doing. Your subscribers are getting email reminders daily - hourly even. But then the launch is over. And... silence . What now? What do you send your subscribers now? Today, our awesome guest Marley Jaxx helps us add an unusual (but extremely clever) step to our checklist for product launch. It's one yo...

Will iOS 15 change email marketing? Is it all doom and gloom for people like us who rely on making sales from sending emails to our subscribers?  In today's episode, we talk about the latest Apple update - iOS 15 - and a new product called iCloud Plus that comes with that release. We walk you through the changes, what they mean for you as an email marketer, and share exactly what you need to...

Testimonials. How to write them? How to ask for them in the first place? Do testimonials and email marketing go together? Is there even a way to automate the whole thing?! You see - we're rubbish at asking for testimonials. It makes us feel grubby. So we don't do it enough. But we should, and we've finally convinced the awesome Monica Snyder , CEO and Founder of Birdsong.co to come and share her s...

Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular time... Deals like these are all around us - they come in all shapes and sizes. But what do you do when someone gets in touch to say they've missed the deal and asks you to honour it?  The only right answ...

Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and producing scalable profits through Facebook groups marketing. And today she shares her best tips on using a Facebook group to build your email list, so you can turn leads into buyers and make more sales in your business. We were scribbling down note...

You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep them engaged and happy?  Well, wouldn't we all love the know?! So let's get into it.  SOME EPISODE HIGH...

Dave Rotheroe generated half a million dollars by mailing people grilled cheese sandwiches in the post. He's now the founder and CEO of Grip Advertising, and today he talks to us about how to build your list with viral ads. We talk about how to be creative, how to split test, and how to make ads that will go viral. You really want to find out what Dave has to say... honestly! SOME EPISODE HIGHLIGH...

We all want to do better at email marketing, don't we? But how ? Well, the good news is that we all learn skills along the way - in previous jobs and careers, through courses, or even hobbies. And some of these skills can come in very handy when it comes to helping your email marketing efforts. So today we look at the 8 unexpected skills to improve your email marketing.  Ready for it?  S...

Should you use comedy and jokes in your marketing? Should all brands be funny? Is that the right thing to do? We asked Adam Hunt, who helps brands and businesses do exactly that - be funny. So let's hear it from the man himself - how do you use humour in your marketing? SOME EPISODE HIGHLIGHTS: (2:15) Does Kennedy really know what a Vespa is? (3:50) Should all brands try and be funny? (4:50) How t...

This week we're telling you all about how to make money from your email list. So if you have a small list (or you think you have a small list), don't despair! We're going to tell you exactly what you can do to make money from that.  Because guess what? We were rubbish at growing our list. Most things that email marketing gurus out there teach didn't work for us.  But we figured it out, a...

Struggling to get results with your email marketing? Tried all the tactics but not getting the sales you want? Then let's hear about holistic email marketing - Kath Pay is here to share all her best-kept secrets... And you'll want to hear them all! SOME EPISODE HIGHLIGHTS: (2:30) Two lies a truth. Did Kath really get sunburnt from falling asleep in the garden? (4:05) What is customer centricity? (...

When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000?  Well, it depends...  If you're wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune into this episode to help you make a decision.  (2:25) Are you as ex...

Instagram. We all faff around with it. But can you actually leverage your Instagram following to make sales? You certainly can. But only if you're clever about driving people to your email list. So if you want to find out how to use Instagram to successfully grow your email list, Helen Perry spills all the secrets for us today. You just don't want to miss this episode (and Kennedy's mind explosion...

How on Earth do you grow an online business? And where does email marketing fit in? This week on the show we talk about the 5 different things you need to do to grow your business. So if you've got this awesome product or service, you put together an offer, you've been telling people about it, but you don't quite manage to sell as many as you thought you were going to sell, this will help you work...