The Email Marketing Show

This week we're talking about the therapeutic benefits of writing your own emails. Is writing therapeutic? Absolutely! And writing emails can be just as much a therapy for you as it is a sales-making activity. So let's break down all these cool therapeutic benefits of writing your own emails. Ready? SOME EPISODE HIGHLIGHTS: (0:16) Want to get more sales from your email marketing? Grab our Click Tr...

Today on the podcast we chat with Cody Burch. Cody is a member of The League and helps course creators and membership site owners launch their programs with funnels and Facebook ads through agency done-for-you work, a membership, live events, and courses. He's here to tell us how he increased sales with email marketing by a whopping 1,000% just by implementing two of our campaigns. Ready to h...

Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they're sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with the people who are already inside your members...

This week we're giving you something a little different - something that has less to do with email marketing and a lot more to do with how to run a business strategy session for your business. And to help you do just that, we're taking you behind the scenes of our own business strategy weekend in Manchester.  Ready to be inspired? Because this will no doubt help you come up with some great id...

Today on the podcast, we chat with our friends Martin and Lyndsay from Jammy Digital who told us all about using your blog and leveraging Google to build a whopper of an email list. So if you think blogging is dead, have tried and failed to start and maintain a blog (much like us), but want to understand how to use blogging for email list building, you just HAVE TO check this interview out.&n...

Welcome to another episode of The Email Marketing Show!  We’re Kennedy and  Fifi , and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead. Useful Episode Resources Recent episodes How to Come Up With Your Next Email Campaign (Without Overthinking It) The Surprising Thing That REALLY Impacts Your Email Deliverabilit...

We're joined today by one of our members, Dan Greef. Dan runs a gluten-free, keto, low carb, low sugar (or rather, no sugar) bakery. They make cakes and sweet treats that won’t spike your blood sugar levels. Today, Dan shares his experience with email marketing and tells the story of how he made a whopping £9k in just ONE day, sending simple emails and using the strategies we teach inside our memb...

In today's special episode, we want to share some strategic-thinking processes to help you decide whether your messaging should change in a crisis. When something big happens in the world, and it affects everyone on a large scale, it can seem like everyone has a strong opinion on it. So how can we make the decision about what to change? And should we, at all? There's no right or wrong here. This i...

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place? We're Kennedy and Carrie, and here are the 7 email campaigns we think every business should have. Ready to take notes? (And, most importantly, take action ?) SOME EPISODE HIGHLIGHTS:  (0:38) Want to carry on with the conversation? Join our FREE Facebook group...

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? We’re Kennedy and Fifi , and these are some of the questions we answer in this podcast episode because we’ve all been there - staring at a daunting list of emails to send, not knowing where to begin. Let's go! Useful Episode Resources Recent episodes Warning: 6 Lies Your Email Marke...

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how ? We're Kennedy and Carrie , and we're sharing the little things you can do to make your email marketing less boring. Ready? Then buckle up! SOME EPISODE HIGHLIGHTS:  (0:30) Want to carry on with the conversation? Join our FREE Facebook group...

So you started sending more emails to your subscribers and now you're getting 'hate mail'. That's right - some people are replying with complaints and negative feedback. And how do we deal with those? Laura Belgray, the founder of Talking Shrimp® and co-creator of The Copy Cure with Marie Forleo, has been a professional writer for over two decades and has won big awards for her work. In this conve...

Did you know we started an email marketing agency? If you didn't, you're about to find out why we started one, who it's for, and how it could help you. So if you're curious to find out whether we could take care of your email marketing for you, read on (or click play to listen!) SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our FREE download Click Tricks. (...

Today we have Sheila FG on the show, who is part of our membership, The League . Sheila helps podcasters and event owners find sponsors for their events. She's been in business for years, but it's only recently that she started creating products for her business and pivoting into coaching and consultancy. This is a fantastic email marketing case study of how Sheila got started and got results by e...

How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes? We're Kennedy and Carrie, and we're here to share the truth about all the surprising things that affect your email deliverability so you can have better results. Ready? SOME EPISODE HIGHLIGHTS:  (0:33) Want to carry on with the conversati...

Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it? If you do, you need to stop that. Your unsubscribe rate is actually a good thing! Want to know why? Let's find out! SOME EPISODE HIGHLIGHTS: (2:48) Fancy a 14-day FREE trial with Keap? (4:10) Why you want to build a list of people who want to buy from you. (6:50)...

Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let's face it - if it isn't already, email marketing needs to be the top priority for your business in 2022. Ready to find out why and (most importantly) what you can do to make sure you boost your sales and make more money in 2022?  Let's do this!  SOME EPISODE HIGHLIGHTS: (3:46) Our in...

Do you use advertorials in your business? Hang on. Do you even know what advertorials are? Because not many people do (or know what these types of pre-sale pages are called!) So let's hear it from Rachel Mazza, who gives us the ins and outs about advertorials and shares some awesome examples of advertorials you'll want to start using in your business straight away to grow your email list and boost...

Is 2022 the year you're finally going to focus on building your email list? You might have heard us say this before, but once you've worked out how to maximise the amount of money you're making from your existing list, you need to also grow your list.   So... want some awesome strategies that will help you do that in the coming year?  Let's find out what you gotta do!   SOME EPISODE...

Ever wondered why retention is important in your membership? If you're focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to help them improve their customer experience and retention rat...

We see people follow bad email practices all the time. And you know what? Doing the stuff we're going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing mistakes you're making (and stop doing these things... yesterday ?!) SOME EPISODE HIGHLIGHTS: (3:10) O...

We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course open all the time and avoid the stress (and all the work) that comes with product launches? We do that. Our memb...

This week on the podcast we interviewed former Stanford marketing lecturer and best-selling author Nir Eyal. We invited Nir to share his extensive knowledge and some of the research he conducted to write his book, Indistractable , and our conversation led to some incredible time-saving tips for email marketing that you can also apply to your life and business. So if you're struggling to find the t...

We get asked this question all the time. What's the best email automation system? How do you pick one? And you might be surprised, but there's not one single universal answer to this question!  So... want to know exactly what you need to do when you're looking for the best email marketing platform for your business? Then check this out!  SOME EPISODE HIGHLIGHTS: (4:02) What's an email au...

Do you find the idea of email automation daunting? Well, you shouldn't! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Chelsea Martinus from Black Girl Boss Collective, who shared the best cart abandonment emails and tips to help you retarget your audience and increase your sales. Ready to find out Chelsea's best-kept sec...