The Email Marketing Show

Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we're cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a tongue-in-cheek way for us to highlight some the traits, habits, and characteristics of our awe...

Do you use a single customer avatar in your business? Today we're sharing what we really think about customer avatars, why they don't work, and what you want to use instead.  If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about this instead!  SOME EPISODE HIGHLIGHTS: (0:16) Want to make your sales from your emai...

Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or less.  Warning: if you're not into having fits of laughter or don't want to hear Ke...

Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity . That's right - it's not just curiosity the way you may have been taught before.  This will quite literally blow your mind! Ready to learn how to do it?  SOME EPISODE HIGHLIGHTS: (0:10) Wan...

What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn't work, but they absolutely do! We're Kennedy and Carrie , and the things we're going to share might surprise you. But trust us, they work! Ready to get all the good stuff? SOME EPISODE HIGHLIGHTS:  (0:33) Want to carry on with the conversation? Join our FREE Facebook group .  (2:42) 1...

Falling off the email marketing wagon happens to the best of us.  Whether life got busy, a launch took up your focus, or you just fell out of the habit - it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. Monday, the start of the month, or some other arbitrary milestone)  But the truth is, the best time to reconne...

What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, to perform and entertain an audience, and make it funny, interesting, and engaging...

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi , and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our best secrets? Useful Episode Resources Related episodes How To...

Do you have a flagship product - a core product or service that you focus on with your marketing and your messaging? Today we're sharing how you decide in what order to promote your products so you can simplify your business and your marketing and maximise your sales per subscriber.  Sounds too good to be true? Well, it's a really simple trick, and you're just about to learn all there is abou...

Are you thinking of running your own online summit? Are you wondering about how to promote a virtual event with email marketing? Today we're sharing the lessons we've learned from running our own two-day online event - Inbox. This is the third year we hosted our signature email marketing conference, which is a totally free online event with multiple speakers and a ton of value.  Want to know...

How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who are learning to be copywriters to up their game. And today she talks to us about how to make you...

What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their subscribers leave pretty quickly. And we know it's easy to feel bad about it, but if you find yourself in this...

Why did we wait three years to create a brand? Shouldn't that be the first thing you do when you start a business? Probably not! It's not what we did, and there are valid reasons for that. Because for years, we proved again and again that we could sell our product - even if it was ugly .  Want to know what this is all about?  Let's find out!  SOME EPISODE HIGHLIGHTS: (5:33) Why we f...

Can giveaways help you grow your list? What prize should you choose for your contest and how do you make it go viral? Who do giveaways work best for, and how do you even run them? Ready to find out why giveaways are important for your email list growth and your business? Then let's hear it from the awesome Derek Videll! SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketi...

Are you going on holiday or taking some time off from your business? What will you do with your email marketing? Will you stop your emails? Or will you keep them going? What are your options? This is what we're sharing today - how to do your email marketing while you're on holiday, whether you’re physically leaving and going somewhere or simply switching off from your business for some well-deserv...

Have you ever raised your prices and found that no one was rushing to buy? We've been there and done that. And that's why this week we're sharing how to increase your prices the right way by telling your audience in advance and creating urgency that will boost your sales. No matter what you sell (a membership, a course, a coaching programme, or any other product) we also have something special for...

This week we're sharing 9 amazing lessons we've learnt from two years of running Inbox - our awesome online email marketing conference. It's a phenomenal event, and we promise this year it's going to be absolutely next level ! To prove that it's true, we've pulled out 9 tips we learnt from some of our amazing speakers at past events of this FREE online email marketing conference. They're so g...

Why should you attend Inbox? Because it's the email marketing conference of 2022 (even if we say so ourselves). Inbox is the online conference that helps you sell more of everything you're doing by using email marketing. It's on the 28th and 29th of June 2022 , and we're going to show you how to get totally FREE tickets and attend this fantastic event from the comfort of your very own pajamas.&nbs...

How do you encourage your audience to consume your content? Whether it's a free download or a paid course or a membership, how do you use your emails to inspire your subscribers or customers to use the amazing content they now have access to? Today we're covering content consumption by sharing an exclusive panel discussion with our friend Monica Snyder taken from our 2021 Inbox conference.  M...

Do people have reasons for not buying from you? Yes, they do. We're Kennedy and Carrie , and today we're sharing the three subconscious questions people have that stop them from buying from you. It's super important you answer these exact questions in your marketing and sales copy because people can't and won't buy unless you do! Ready to find out what these questions are and make more sales in yo...

So you want to use deadlines in your marketing. You want to close your offers on a particular date and time and, more than anything, make sure they work . In other words, you want to use deadlines effectively. But you also want to do it genuinely and honestly. This is no doubt one of those marketing ethical dilemmas we've all had at some point - and it's a valid one! So how can you do deadlines we...

Are you someone who can't stop procrastinating when it comes to doing your email marketing? Well, you're not alone. We're Kennedy and Carrie , and today we're sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now! Ready? Let's go. SOME EPISODE HIGHLIGHTS:  (0:34) Want to carry on with the conversation? Join our FREE Facebook group.&...

Do you ever find yourself making important business decisions based on a hunch? Would you like to know how you can improve the success rate of email marketing (and your marketing in general) by looking at data and not relying on a gut feeling? Are you curious to finally get a clear idea of what marketing works in your business so you can do more of it? This week we're sharing a technique we create...

Want to find out what we get asked inside our exclusive, members-only group coaching calls? This week we're taking behind the scenes of the coaching calls we do inside our membership, The League . We're going to not only share the questions about email marketing that our members ask us, but also the exact answers we give them! Aaaaaand , we have an amazing opportunity for you. For one day only, yo...

Does Artificial Intelligence have a place in email marketing? Can you use AI tools to outsource your email writing? These are some of the questions we're answering for you today after testing a few AI tools. Curious to learn what we found? SOME EPISODE HIGHLIGHTS: (0:12) Want to get more sales from your email marketing? Grab our Click Tricks. (3:49) Fancy a 14-day FREE trial with Keap? (We give yo...