The Email Marketing Show

Have you ever fallen into the trap of offering your products or services at a discounted price? Hands up - we've done. Guilty. As. Charged. But that stops now. Because the awesome John Hutchison taught us a jaw-dropping way to frame discounts in a completely different way.  That's right. Bet you wouldn't even know it's a discount if it smacked you in the face.  It's simple.  It's mi...

Email subject lines. What do they really do? Well, unfortunately, they don't make you a nice cuppa or a slice of toast in the morning. But they can do a lot more than just get your emails open. In fact, in this episode, we show you how we've gone out of our way to prove to you that the job of email subject lines is not to get your emails opened. Ready to have your mind blown by our little experime...

Are Facebook pages dead? Is trying to grow your email list using Facebook the ultimate waste of your time? We asked Rachel Miller, a social media, organic growth strategist who has spoken at some of the industry's largest events and is famous for her awesome Moolah programme. With over 90 million views to her website, she's also a best-selling author who's helped over 50,000 small businesses grow...

So you're an undertaker. An accountant. A photographer. You sell something people don't need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we share the best creative email ideas to help you work out exactly what you should email...

Is it possible for your small business to compete with huge companies in terms of email marketing? Hell yeah it is. In fact, you can have even more of an advantage over the big players. And our latest guest Steffen Schebesta, CEO of sendinblue North America (which has seen a huge 50% growth year on year) is here to explain how. Twitter for List Building with Madalyn Sklar Episode Content (02:44) T...

So, you’ve just created the best lead magnet ever known to mankind. Awesome! But now what? Lead magnets (good ones) are a great way of getting people to join your email list. But getting people to join your list is only a teeny tiny part of the email marketing puzzle. When the aim of the game is to turn your subscribers into buyers, you need to make sure that your email marketing is on point, and...

Forget Instagram, Facebook and Clubhouse for the next 20 minutes….. Today, we’re talking all things Twitter and how you can use this fast-moving platform to build your email list. Twitter boasts around boasts 192 million daily active users and we’ve got leading Twitter marketing expert, Madalyn Sklar on the show to tell us exactly how we can utilise the platform in the most effective ways pos...

Want to know how to write incredible subject lines without using formulas? Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all. So, how can you ensure your subject lines are as awesome as possible so that your emails are actually opened and read? We’ve sent thousands of emails ov...

Live video is where it’s at right now, guys. But how can you use it to gain tonnes of new fans and build your email list? Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard . If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 202...

Imagine being able to get viral growth of your email list? That would be pretty kick-ass, wouldn’t it? The best thing about this, is that you don’t even have to have a huge list to begin with. All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!) We’re going to talk...

Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best? Adrian Savage, Founder and creator of Deliverability Dashboard and email deliverabi...

Feeling disheartened because you’ve been sending emails and you’re not making any sales? Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think. Email marketing is still (and probably will be for a long time to come), one of the very best ways to make sales in your business. The only problem is, many businesses get this wrong and then give up....

We all love winning free stuff, I am right?! Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales.  That said, there are definitely right ways and (very) wrong ways to go about this. Travis Ketchum is the Founder of Contest Domination with over 20k customers, and Campaign Refinery which processes over...

Memberships sites are HUGE right now and new ones continue to pop up every day. Some aren’t great…and some are insanely successful raking in millions. Last year, we created our very own first ever membership site called The League, aimed at people people who want to maximise their sales using email marketing. We’ve built up a great community of members and we’ve loved watching it grow over the las...

Offer a discount and the sales will always come flooding in, right? But what happens when you put your course back up to its full price? In many cases….tumble weed. Discounting is used by so many of us because it’s seen as the easiest and quickest way to sell something. But the problem with this is that it can actually make it a lot more difficult to sell, especially when you want to put your cour...

It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales. But are there going to be any changes to how email marketing works and performs this year? More importantly, how can you ensure that your own email marketing is as effective as possible? In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so...

You know you should be emailing more often, but how the hell are you supposed to come up with all of the content? More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you? Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think abou...

Let’s get real for a minute. The main reason we all do email marketing is to make sales, right? Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months. Maybe you’re struggling to make any sales at all. If either of these are the case and you want to figure out how you can not only make more sales,...

We’ve always told you that emails don’t need necessarily need to be visually stunning to work well for you and your core objective of making sales. Why bother spending hours of your time adding graphics left, right and center when you could simply get your point across in less than 20 mins? But, what if changing your emails from the current layout you’re currently using could help to bring you mor...

So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all. You might be starting to wonder if there is even any point to email marketing. Should you give up? Is your business just not made for email? Would y...

Known as the ‘Million-dollar Word Stylist’, Apryl Beverly is QUEEN when it comes to sales and marketing content. A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she is going to be sharing with us today…her incredible (and incredibly effectiv...

Will email marketing work for you or does it only work for certain businesses? If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you? If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?…they’ll hate you! The thing about email marketing is that there is no “on...

Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way. We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help show you how to use your own Facebook groups to grow your email list and turn them into those all-imp...

Do you like to write your emails as you go, or are you a die-hard batcher?  Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing. Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business.  However, we wanted to use this episode go through the pros and cons of...

Free email list growth from scratch seems like such a long, hard slog, doesn’t it?  And unless you’ve got a spare hundred grand to spend on the likes of Facebook Ads, growing your list by 1000 subscribers a WEEK is surely an impossible task…right?  Well, not necessarily… Our latest epic guests, Codie Sanchez and Ilona and Olman from AppSumo are here to tell us all about their incredible...