The Elite Coach Podcast

I see many personal trainers make mistakes that sabotage their growth when it comes to trying to find balance. In the end, it comes down to one key question: how badly do you want extraordinary success as a personal trainer? Here’s my take on how to find balance in your first few years in the industry. 

In the world of information, its easy for coaches and clients to get overwhelmed with the process of results based coaching.  You don’t need to throw the kitchen sink at your clients on day 1.  Instead if you understand the 4 stage framework discussed in this episode...  You’ll be well on your way to improving client results, client retention and client referrals. 

This was a real masterclass in what it takes to build a thriving community. If you’re a coach that has a Facebook group, or has hopes of building a thriving community, this episode is for you. We talk about what platform you can use, when to monetise your community and some of the systems and automations you need to make it grow.  

This episode explores when you should use supplements with your clients and the importance of understanding the impact of your protocol.  We also cover how blood work informs your decision making.  A must listen for any coach who is recommending supplements to their clients. 

A personal training session is more than working up a sweat. And a client result is more than the before and after pictures. In this episode we talk about what makes Personal Training personal. And how critical thinking plays a huge part of your development as a coach. A great listen for all personal trainers and coaches.

In this episode I go into detail about my latest launch, sharing with you the not so glamorous side of designing, creating and promoting my new course.  With some lessons I’ll be taking with me into the next launch. 

In this episode I speak about the negative side of course hopping. Investing into yourself is great. But is there a point of no return when it comes to collecting courses?

I’m joined by chartered accountant James Gibson and we discuss some of the pitfalls of managing your money as an individual or a company.  Really insightful conversation and it’s something I didn’t consider too much in the early days. So don’t be like me. Tune in, take notes and enjoy the conversation.  If you want to book in a call to discuss your finances with James, you can do so via the link b...

This episode sees me answer some great questions from coaches on Instagram. I give a deeper insight into my thought process on building muscle for hard gaining men and fat loss for female clients already on low calories.

In this episode we discuss: - Great strategies to help build client relationships.  - How to actually discover your niche. - Different ways to be visible. - And the how to’s of creating and delivering a lead magnet. 

This short episode gives my quick take on the callout industry and what we could be doing better as coaches in the search for attention.

In this episode I weigh in on the argument, is 1-1 PT dead with the emergence of online coaching. Listen in for my take on how you can stand out from the crowd in this fast paced industry. And why gym floor PT can thrive in 2024.

I’m joined by Dan today, one half of Business & Banter. We have a great conversation on how to maximise the group coaching model. Some of the pre- requisites, pitfalls and positives. It’s definitely given me something to think about when it comes to group coaching.  P.S We have a bonus segment on finding your unique voice on social media. 

In this episode Nick (who is a qualified Osteopath) and I discuss the difference between acute and chronic pain. We cover the relationships Pt’s should be developing when referring out, how to work around pain. And how online assessments differ to in person assessments when it comes to diagnosis. A very cool conversation. 

This episode sees me answer some great questions from coaches on Instagram. Giving a deeper insight into my thought process on transformations and what makes great coaching.

In this episode Anthony and myself discuss the importance of continual development. Whether that be the environment your in, the mentors you choose, education or following your passion.

In today’s episode I’m joined by Lucas and we speak about the art of transformations.  We speak on our personal experience of what it takes to get a transformation. And arguably more importantly, how to make that transformation stick.

In this episode I'm joined by Jason and we explore the importance of addressing behaviour change with your clients through their journey. We also cover a couple of frameworks you can use when starting your behaviour change journey.

This episode explores the potential negative aspect of automations and how if misused it can take away from your business. I also delve into clients leaving. How you’re not alone when clients leave, but also how to prevent it. Lastly I go through my thought process for training phases. 

I’m joined by Paul who, as a trained actor and a very accomplished personal trainer is a master of how to communicate authentically on social media.  We speak about how to improve your confidence on camera. The role that knowing your topic plays in that. How to effectively ‘niche’. And finally Paul gives an insight into his own struggles in the past when trying to find his voice. A great listen.

I’m joined in this episode by coach and mentor Austin Current. We discuss the biggest mistakes PT’s make when it comes to programming, differences in programming for hypertrophy vs fat loss, exercise selection and the application of research to coaching gen pop clients.

Cam speaks about the hardships of dieting. Overcoming obstacles. Why the details matter. And how his own journey has levelled up his coaching business.

This episode explores how easy it is to develop biases into your coaching practice. And how I overcame my personal bias towards certain exercise.  I’ll delve into the term ‘giving value’ and why giving value might be a waste of time.  Lastly I have a mini rant about filming your clients on the gym floor. And if you are going to film, I share the best way to do it.

Im joined in this episode by fitness business marketer and mentor Simon Mitchell. Tune in to hear Simons take on what’s missing from the business mentor industry. Find out the top 3 marketing strategies coaches should be using in 2024. And get answers to the question ‘is marketing or education is most important when it comes to building a business?’

This episode talks about how to make the most of the new year rush. A great way to set goals with clients that makes them more achievable. And my take on the mentor scene right now.