The Elite Coach Podcast

Ever wonder what separates the top 1% of personal trainers from everyone else? In this episode, I returns with insights from my recent Assessment Workshop that could revolutionise your personal training business. Discover why most trainers completely skip the assessment process and how this creates a massive opportunity for you.  I break down my top 5 takeaways that will transform how you structur...

In this episode I sit down with Benny Price, Operations Lead for RTS Global, to explore the often unspoken realities of investing in yourself as a fitness professional.  Benny openly shares how taking out loans for education and prioritising learning over quick wins shaped his career trajectory - from teaching in Southeast Asia to working with world-class athletes. The episode challenges modern co...

In this candid and insightful conversation, I sit down with Mark Strathern to dive deep into what makes truly effective fitness coaching. Drawing from our combined decades of experience, we explore the evolution of our coaching philosophies and why the industry needs to move beyond surface-level solutions. Together, we challenge industry norms, discussing why technical knowledge alone falls short...

In this episode, I tackle the crucial balance between delivering exceptional client service and running a profitable personal training business. Learn practical strategies for maintaining high-quality client care while building a sustainable business model. Perfect for personal trainers looking to scale their practice without compromising on service quality.

Join me for a candid year-in-review episode examining the biggest trends and developments in the fitness industry throughout 2024.  From the evolving landscape of business mentorship and online coaching to the rise of Hyrox and emerging weight loss quick fixes. I offer my unfiltered perspectives on what shaped the industry this year.  This quick-fire episode provides an entertaining and insightful...

In this episode, I’m joined by Anthony Barnes. We dive deep into what makes a successful fitness coach in today's evolving industry.  While initially setting out to discuss predictions for 2025, the conversation evolves into a masterclass on the often-overlooked aspects of coaching: the power of meaningful client conversations, building trust, and understanding identity change.  We explore how eme...

Overwhelmed by program design? In this episode, I break down my systematic approach to creating effective workout programs. Learn how to build a reliable framework based on client assessments, goals, and time constraints - without getting lost in unnecessary complexity.  Whether you're new to personal training or looking to streamline your process, discover how to create individualised programs us...

In this episode, I explore two topics for PT’s: The ethics of Black Friday promotions and my problem with it. And my groundbreaking insights from a cadaver workshop.  Learn why most trainers' approach to Black Friday deals may be damaging their business, and discover how real human anatomy challenges everything your textbooks taught you about exercise science.  From the myth of muscle isolation to...

Are your clients struggling to stay consistent with their fitness goals? In this episode, I challenge the traditional approach to client motivation and reveal why relying on a single "why" might be sabotaging your clients' success. Drawing from real client experiences, I break down how to create a network of motivators that keep your clients committed even when their primary motivation dips. You'l...

Tired of watching other trainers crush their challenge launches while yours fizzle out? In this episode, we're talking about why most fitness challenge launches fail – and how to make sure yours doesn't. You'll learn the 5 cringe-worthy mistakes that tank launches faster than you can say "burpee," and get a step-by-step blueprint for creating a launch that'll be your biggest yet. We'll dive into r...

Are you a personal trainer riding high on confidence one day, only to crash into self-doubt the next? You might be experiencing the Dunning-Kruger effect! In this episode we dive deep into this psychological phenomenon and how it impacts fitness professionals. Learn about the four stages of the Dunning-Kruger effect, from the peak of "Mount Stupid" to the "Plateau of Sustainability." Discover comm...

Are you a personal trainer dreaming of launching your own challenge or program? Hold up! In this no-holds-barred episode, I'm spilling the tea on my recent mentorship launch – and trust me, it wasn't all smooth sailing. You'll hear the unfiltered truth about protecting your community, why AI can't replace good copywriting, the shocking amount of work a launch really takes, and why data is your new...

Are you a personal trainer constantly comparing yourself to others on social media? In this episode, we dive deep into the dangerous world of comparison in the PT industry. Discover why that perfect image you see of other trainers' businesses is as real as those "7-day transformation" photos, and learn practical strategies to break free from the comparison trap. I share my personal e...

Are you tired of cookie-cutter fitness programs that leave your clients frustrated and stuck? In this episode, we dive deep into the world of truly personalised personal training. Learn how to stand out in a crowded market by creating a bespoke service that gets real results. I shares my hard-earned wisdom on: Mapping your client's unique fitness journey The power of thorough assessments (and...

Are you a personal trainer drowning in a sea of unanswered cold DMs? Feeling more like a spammer than a life-changer? In this episode, I expose the truth about business mentors pushing questionable tactics and dive deep into the overwhelm plaguing many PT’s Join me as I unpack: Why cold DM’ing is killing your passion (and your business) The 3 biggest mistakes new trainers make when marketing thems...

In this episode, we dive deep into the inspiring story of Martin, a personal trainer and long term client of mine, who went from feeling burnt out and lacking confidence to crushing a photoshoot and revolutionising his coaching business.  We unpack Martin's journey, revealing the struggles, breakthroughs, and lessons learned along the way. You'll discover: Why many trainers struggle with t...

In this episode, I dive into the game-changing secret that separates average personal trainers from true transformation experts. Discover why knowledge alone isn't enough and how experiencing the client journey firsthand can skyrocket your coaching results.  Learn the mistakes most PTs make, practical steps to become the "perfect client," and real-life examples of how this approach c...

Join me for an eye-opening episode of the podcast, taken from this week’s case study call, where we dive deep into two topics.  First, we unpack the challenges of preparing female clients for bodybuilding competitions, exploring the potential pitfalls of rushed prep and the importance of long-term health.  Then, we explore the art of squat assessment, breaking down a step-by-step approach to under...

Are you a personal trainer struggling with self-doubt? In this episode, I dive deep into the hidden impact of your inner dialogue on your coaching success. Discover how negative self-talk can sabotage your client interactions and business growth – and learn practical strategies to flip the script. You'll explore: Common mental traps that hold trainers back The ripple effect of positive self-ta...

Are you a personal trainer struggling to attract and retain clients? In this episode, I dive deep into the game-changing power of building a strong portfolio of client results. Learn why showcasing your transformations is crucial for boosting confidence, attracting high-paying clients, and standing out in a crowded market. I share my personal journey from struggling trainer to successful PT busine...

Are you dreaming of running your coaching business from exotic beaches? Hold that margarita! In this eye-opening episode, we dive deep into the realities of the "laptop lifestyle" for online coaches. I speak with special guest Jack Haigh, an experienced coach who's lived the digital nomad dream. We unpack: The loneliness epidemic among online coaches that no one's talking about W...

In this episode, I sit down with Matt Peacock, the founder of Optimise Coach, who built a quarter-million-dollar coaching empire in just four years. Matt reveals the secret weapon behind his success: systems.  You'll learn how to streamline your business operations without sacrificing that personal touch your clients love. From time management hacks to money-saving strategies, we're coveri...

Are you a personal trainer struggling with self-doubt? In this eye-opening episode, I tackle the common issue of confidence in the fitness industry. Drawing from my own experiences and conversations with coaches at various career stages, I reveal why many trainers feel lost and isolated in their roles. You'll discover: Why confidence is crucial for your success as a trainer 5 proven strategies...

Tired of the revolving door of trainers at your gym? In this episode, we sit down with Matthew Walker, owner of Pioneer Performance, who's cracked the code on building and retaining a top-notch personal training team. With some trainers sticking around for 8+ years, Matthew shares his secrets for success. We dive into: The surprising skills that matter more than Instagram followers Why ongoing...

This episode explores my considerations for building muscle with a client who is "skinny fat". This podcast is based on a question I had from one of my 1-1 mentoring clients and gives some insight into my thought process.