The Edward Show

E75: One of my best episodes. How to have recruiters and top business owners REACH OUT TO YOU on LinkedIn to hire you. If you're struggling to get a job, this method works. I used it and had so much demand I was saying no to people.

E74: Credit to roastd.world How any consultant in any niche can make a productized service and get customers. This is especially popular among those who work in technology but can be applied to any industry: hospitality, supply chain, etc. This is an easy and tasteful way to get customers for consulting or contracting services.

E73: This Meetup hack gives you: Clout in any niche. Dramatically increased likelihood of influencers in your niche taking meetings with you. A new email list. And the hack takes under 10 minutes to do.

E72: I heard possibly the craziest marketing hack of my life last night at a hidden restaurant in Soho, NYC. What I share in this episode is SUPER against the rules, and while I don't condone or endorse it, I do find it fascinating. And I can see how it is wildly lucrative.

E71: The story of how my mentor became of Head of SEO (Search Engine Optimization) at the biggest marketing agency in the world, by market cap, and how I became one of the most skilled SEOs around.

E70: My friend was crushing it with daily videos on TikTok. Here's what happened when he took a couple days break. + I'm refining my TwitterX Ad strategy. + What I'm learning about TikTok engagement hacks.

E69: How Interestingtruth on TikTok hacks engagement with simple lines. Brilliant. + An update on my TwitterX experiment from yesterday. + Examples of content creators killing it who wish they had a SaaS.

E68: People are converting from my TwitterX ads after the campaigns have stopped. This got me thinking... people are already sharing my ads while they are running; how can I increase this? Engagement hacking is one of the most fascinating areas of the Internet, and TwitterX ads give me a huge canvas to paint on.

E67: It's a simple lesson - don't get angry, don't be arrogant. If there's somebody you don't like, ignore them. But it's a hard lesson. And the only way to learn it is to make mistakes. While I often talk about networking wins I've had, and how I've done them, networking losses are also important to discuss. So, in today's show, I discuss one of the biggest losses you can make: burning a bridge.

E66: 12 years ago my friend was a struggling actor serving wine at events to make money. Two nights ago he rented out a top NYC rooftop club with an open bar and celebrity performances. This is that story.

E65: TwitterX ads are even better than I thought. They put my websites into the top 1,000,000 most popular websites in the world. This has unlocked all sorts of superpowers for me, the least of which is access to Help A Reporter - one of my favorite marketing tools.

E64: I never expected to learn such an impactful marketing secret during my stay in Belarus in 2019. + I saw Casey Neistat this morning!

E63: A press and email trick you can use for getting in touch with influential investors. Here's how I started email threads with Jason Calacanis, Fred Wilson, Naval Ravikant, Mark Pincus, and Tekin Salimi.

E62: Brett Cohen, Executive Director of Events at Forbes, comes onto the show to talk about a podcast he had 15 years ago. Long ago, at 16 years old, Brett was one of the first podcasters. With possibly less than 100 listeners per episode and no brand recognition, he managed to get Kim Kardashian, Jimmy Fallon, Paris Hilton, and others as guests. He shares exactly how he did this and how you can s...

E61: This is the most insane TikTok hack of all time. It's formulaic, low-effort, and the best part... it pays for itself! It can be used for any brand in any niche. And it's inexpensive. I'm so excited. The channel doing this is likely on track to make 2.7 million dollars a year, but that only scratches the surface of what's possible.

E60: The cost/benefit of Interestingtrut on TikTok is insane. It's likely on track to make over $2,000,000 this year using a repeatable and low-effort formula. It's so brilliant - it can even easily outsource everything. This is one of the most inspiring TikToks I've seen because it's so lucrative and low-effort.

E59: The TikTok I thought of on yesterday's episode just passed 100k views. + Why TwitterX will win. + What I learned from almost getting a TV show 11 years ago.

E58: How to start a movement on TikTok around your brand. + How to find brilliant ideas for content. + A somewhat sleazy but effective fundraising hack for founders in big cities.

E57: Taking today's show on a sub-8-AM walk through Brooklyn Heights. Today's episode is about how to be more creative. People who aren't creative think that's just the way they are. That's not true. Becoming more creative is like anything else you can get good at, such as sports, learning an instrument, etc. This is how you do it.

E56: I literally recorded this episode on a dangerously fast bike ride in Brooklyn. This episode is my theory on what makes content, especially stunts, go viral. I illustrate this theory with the story of one of the biggest viral videos I ever made, "Fake Celebrity Pranks New York City."

E55: Everything I know about the TwitterX Ads glitch that gets millions of impressions and thousands of link clicks for under one dollar. I share: What I use these ads for. My copy. My creatives. The ad settings you have to use to get the glitch. The results you should expect.

E54: A near-death experience I had yesterday and also in Kyiv, Ukraine. + The new ad revenue model on TikTok and how those who are great at giving rants can make bank.

E53: "The death of SEO is near." This prediction is going viral on Twitter with the claim that Google's own Generative Experience - its chatbot built into search - will destroy search engine optimization. I've done SEO for Microsoft, Time, etc, and in today's episode, I debunk this ludicrous assertion. To join the newsletter: https://edwardsturm.com/newsletter/

E52: For the newsletter mentioned in the show: https://edwardsturm.com/newsletter/ For the upscale tool mentioned in the show: https://replicate.com/nightmareai/real-esrgan My TwitterX ads are converting to purchases and users. This is extremely exciting. + How to use TikTok to heavily monetize going on rants. It's pretty good.

E51: Can you really get huge while living in a low GDP per capita city? People say if you want to make it, you need to be in a major city like NYC, Paris, London, Berlin, Los Angeles, etc. I say you don't. + Threads desktop just came out; I'm bearish.