The Edward Show

E1102: Ranking #1 on Google does not matter if the market is too small to produce meaningful business. Legal SEO expert Nick Cohen explains why he told a law firm to move offices even though it ranked first for nearly every important personal injury keyword in its city. The firm had around 200 reviews but received only about five calls per month from SEO. The problem was not its rankings. The prob...

E1101: People search Google with the word "Reddit" because they want real opinions, real discussions, and answers that feel less filtered. But here's the part most SEOs miss: Google does not always rank Reddit for those searches. ChatGPT, Perplexity, and Gemini do not always pull Reddit pages when the query includes Reddit either. That means you can build pages on your own website that target thes...

E1100: Breaking down the SEO colony strategy: how to use easy, low-competition pages to build topical authority, pass that authority through internal links, and rank money pages without needing to rely on backlinks first. This comes from one of my favorite Reddit posts about topical authority, PageRank, clicks, links, and how Google ranks pages. The post explains a simple but important idea: every...

E1099: Gary Vaynerchuk joins the podcast to talk about AI search, Gemini, social media, content volume, and what brands need to understand before the internet changes again. The biggest moment from this conversation is Gary saying Gemini is the only guaranteed winner in AI search because of the stack Google already has: YouTube, YouTube Shorts, Gmail, Calendar, and the rest of Google's infrastruct...

E1098: Breaking down a link building case study about what to do when your business is so niche that "perfectly relevant" backlink opportunities barely exist. The example comes from a petrochemical / chemical manufacturing startup trying to rank against much larger competitors. At first, they tried the obvious approach: - Create content around their exact niche - Place links inside that content -...

E1097: Charles Floate tested 10 SEO indexers with real URL cohorts to find out which tools actually get backlinks and pages indexed in 2026. The big point: if your backlink is not indexed, it passes zero PageRank. I break down Charles's test, the best-performing indexers, why so many backlinks never get indexed, and when it is or is not safe to use indexing tools on your own sites or client sites....

E1096: We're talking about keyword stuffing, Google's own definition of it, and why copying what big authority sites do can be a dangerous SEO mistake. I came across a Search Engine Land article pointing to Chewy's dry dog food page as an example of strong "cosine similarity." But when I looked at the page, it looked much closer to old-school keyword stuffing than smart SEO. The phrase "dry dog fo...

E1095: Most businesses think they need more SEO traffic. But if the page does not convert, more traffic just means more wasted visitors. I talk with Irwin Hau, founder of Chromatix and ConversionCow, about why SEO pages, landing pages, homepages, service pages, and blog posts fail to turn visitors into leads. Irwin has audited close to 70,000 websites over 17 years. After seeing that many pages, h...

E1094: I talk with Léo Poitevin, an SEO who spent years in iGaming, CBD, and some of the most competitive search niches online. Léo has been testing how to influence ChatGPT recommendations, AI search visibility, and traditional Google rankings using tactics that come from aggressive affiliate SEO. We get into how SEOs are using third-party listicles, backlinks, Reddit, review pages, and brand men...

E1093: Fake DMCA takedowns are becoming one of the scariest forms of negative SEO in Google Search. I break down how fraudulent copyright complaints are being used to remove legitimate pages from Google, why original publishers are getting hit, and why the counter-notice process can still leave your content out of search results for days, weeks, or even months. Search Engine Roundtable, Press Gaze...

E1092: Digital PR has become one of the most effective ways to build authority, earn high-quality backlinks, and strengthen your brand across both Google Search and AI search. In this episode, Aashish Khakhar breaks down the exact process his agency uses to consistently earn links from major publications. Instead of vague advice, he walks through every stage of a campaign - from coming up with ide...

E1090: If I had to start over at 22 years old with no connections, very little experience, and no audience, this is the exact playbook I'd use to start paying NYC rent in 90 days. This episode breaks down the credibility-first strategy I would use to get seen, get trusted, get referrals, and start charging more. The core idea is simple: before people hire you, they Google/ChatGPT you. So if you ca...

E1091: Is GEO actually different from SEO, or is it just SEO with a new name? We're joined by Callum Kennard from ClickSlice and David Quaid for another deep debate on GEO, AEO, AI search, and where traditional SEO fits into all of it. This conversation gets into the practical side of the argument. Callum explains how his agency approaches AI search visibility using tools like Profound, paid citat...

E1089: Google's June 2026 spam update is done rolling out, and the SEO world is seeing major volatility. I break down what happened, who appears to be losing, who is better positioned, and what this update says about where Google Search is going next. The update started on June 24, 2026 and completed on June 26, 2026. Google called it a normal spam update, but many SEOs reported movement that felt...

E1088: Most SEO conversations focus on rankings, backlinks, and AI search. But one of Google's largest traffic sources is still overlooked. I sit down with Google Discover specialist Guilhem Chauvin, who has spent years working with more than 120 publishers across 30 countries and has helped generate over 1 billion Google Discover clicks. We break down how Google Discover works, why it's fundament...

E1087: For the past year, one question has dominated conversations around AI search: Is GEO actually different from SEO? Some marketers argue that Generative Engine Optimization is an entirely new discipline. Others believe it's simply good SEO applied to a new interface. In this episode, I sit down with David Quaid and Vlad Pivnev for a detailed debate on what has changed, what hasn't, and whethe...

E1086: Tiffani Daniel is back on the show to talk about how SEO copywriting can turn into real business value. Last time, we talked about how one blog a week helped take a local dentist to 130,000 monthly visits - https://www.youtube.com/watch?v=fsI3XJ-_FUs   This time, Tiffani shares another local SEO story: a landscaping and pest control client that reached about 5,000 monthly visits, got calls...

E1085: Caleb Ulku joins to talk about one of the most practical local SEO systems I've heard in a while: the "Core 30." The idea is simple: stop treating your website and Google Business Profile like two separate things. Caleb's approach is to build the website so it directly supports the Google Business Profile. Your GBP categories, services, landing page, location pages, service pages, and inter...

E1084: Should you avoid 301 redirects because they reduce link equity? A lot of SEOs still believe that 301 redirects cause a loss in PageRank. That belief made sense years ago. In 2013, Matt Cutts said 301 redirects could result in a PageRank loss. But in 2016, Gary Illyes from Google said redirects no longer lose PageRank. And Google's own documentation still says that 301 and other permanent re...

E1083: Google researchers published a paper showing how coordinated AI spam can be detected at scale. The research focuses on video spam, but the methods are highly relevant to SEO because they show how Google may think about mass AI content, repeated templates, automated publishing patterns, and networks of accounts or sites using similar generative systems. The key idea is simple: instead of jud...

E1082: WPBeginner used to be one of the biggest WordPress educational blogs on the internet. According to Semrush, WPBeginner was getting around 2.6 million monthly clicks from Google at its peak in May 2021. Now it appears to be down to roughly 27,000 monthly clicks. That is not a small decline. That is a near-total collapse in Google traffic for a site that many WordPress users have relied on fo...

E1081: Google Merchant Center can make or break ecommerce revenue. Gagan Ghotra and Harpreet Singh join the show to break down how Google Merchant Center works, why it matters for ecommerce SEO, and the common mistakes that cause products to lose visibility, get disapproved, or underperform in Google Shopping and free product listings. We cover how product feeds influence visibility across Google,...

E1080: Sarvesh Shrivastava grew a new Instagram account from zero to almost 300,000 followers using AI videos of himself. He has not recorded a single video for that account. The face is AI. The voice is AI. The scripts come from his existing ideas, Loom videos, 𝕏 posts, and team research. The editing is handled by his team. And the account has reached millions of views per month. Sarvesh breaks d...

E1079: David Quaid returns to the podcast to talk through SEO myths that refuse to die, and why a lot of the current advice around SEO, GEO, AI search, backlinks, content, and LLMs is either incomplete or flat-out misleading. We start with the SEO vs. GEO debate and why treating them like two separate worlds can lead to bad strategy. David argues that if your site cannot rank, cannot get crawled p...

E1078: Charles Floate joins the show to talk about where SEO is going as Google, ChatGPT, Perplexity, Claude, and other AI systems change how people find information. The main question: if brand mentions are becoming more important, do backlinks still matter? Charles argues that backlinks still have value, but mentions are becoming much more important because AI systems do not only look at links....