The Edward Show

E50: In 2019 I wrote an article about the top blockchain games and put our game as number one. This article ranked on Google and got us wild opportunities as a result. Here's that story. This is why I love search engine optimization.

E49: My favorite lines from 'How to Be Successful' by Sam Altman. + NPC TikTokers on Broadway. + TwitterX Ads are still incredible.

E48: Join the newsletter: https://edwardsturm.com/newsletter/ This episode is on how to make the amazing results I'm getting with TwitterX ads scale: it's seriously not what you think! + Building the funnel. + Serbia stories and extreme intelligence.

E47: The TwitterX ad clicks are confirmed real people. I discuss bottom-of-funnel SEO and why search engine optimization is my favorite channel. I go into the truth about TikTok virality - what I've learned so far. And I talk about the difference between a normal marketer and a great marketer. I'm democratizing the marketing secrets that the best of the best don't want everybody else to know.

E46: I'm now convinced that my TwitterX Ad settings are a glitch in the Ads platform, which is why they work so well. + A dramatic story with one of my startups this morning. + My podcast and newsletter funnels are working great. Here's the funnel. + I explain habit-building for a friend at Meta.

E45: Sharing everything I know about TwitterX ads. Join my newsletter referenced in the show at  https://edwardsturm.com/newsletter/ Today's episode is exactly how I'm getting insane results with the new TwitterX ad platform. I share the types of ads I use, the rules with TwitterX ads I've discovered, the targeting I use, and the ad spend pacing. If you want to learn how to get millions of impress...

E44: Last night, I went to a small tech party at the private art collection held by J.P. Morgan Chase. It was incredible. Here's what I learned. Then I share my wild week with two viral videos, a viral LinkedIn post, and a very well-performing Reddit post going back to this podcast. Next, I give the state of affairs on Twitter Ads. They're changing fast, and I'm still running them - lessons on tha...

E43: Baker-Miller Pink / Drunk Tank Pink is a shade of pink that's known to make people calm and relaxed. I explain how I use it in interacting with people and how it can be used in marketing. I also address criticism that its calming effects are reversed after 15-30 minutes of exposure. This simple little hack is fun to stack with other hacks. I'd totally recommend incorporating this shade of pin...

E42: Charisma: it's something most people wish they had more of. People have told me I'm quite charismatic, but it hasn't always been that way. Today's episode is all about how to become charismatic.

E41: A really great one! A possible replacement to Twitter/X Promoted Ads (Follower Ads), which have been discontinued. And then the investor rejections Airbnb got while raising their seed round - to put any no's you get into perspective. And finally, I hit you with a little bit of Paul Graham, co-founder of Y Combinator and king of startups. Got some great energy here, and I am excited to share i...

E40: If you're a creator, you know how much of a pain it is trying to share an affiliate link, sponsorship code, article, or anything with a long URL. Nobody realizes this, but it's super easy and cheap to buy a memorable domain and have that go to your longer URL. Here's how to do it.

E39: People don't know this about Instagram, but when you share your reels to your feed and profile grid, you actually limit views to new people. If you want to use Instagram Reels to grow your following and test out new content types, toggle OFF the "also share to feed" setting. If you do this, existing followers will not see your content, and brand new people and new potential followers will see...

E38: Some TikTok Live streamers, like Pinkydoll, are making tens of thousands of dollars a month streaming themselves reacting to monetary gifts with canned responses, like a video game NPC. The TikTok NPC trend gives a lot to learn. It shows just how big the market is and how much money there is out there. It also illustrates fundamental differences between video platforms like TikTok and YouTube...

E37: Influencer, Jenna Palek, released a video where she breaks down her revenue streams. With only a few hundred thousand followers on Instagram and TikTok, she's able to get two full-time employees and an office. Here is how a social influencer makes money.

E36: How Bobbi Althoff got Drake as a guest for her brand new podcast and had the most popular podcast in the world 4 months after starting it. Most people think playing to win is just working really hard. Bobbi's story teaches me that it's actually taking risks. It's punching through the wall and not at the wall. Bobbi took some measured risks and now has incredible success from it. We should all...

E35: The story of Fruit Ninja is a motivating underdog story of a failing game studio using the tenets of the Lean Startup Method to succeed. This is one of my favorite stories shared on the podcast so far. Tons of valuable lessons: Stay simple. Stay lean. Differentiate yourself. Validate early. Always test. Low-budget marketing can be great marketing. Humor sells. Move fast. Fundraise/sell when t...

E34: Have you ever wondered what sorts of adventures you would get into if you committed to meeting more people?- What it would be like to push your comfort zone and make more friends and business connections? I just finished a 30 day networking challenge in NYC. With the purpose of inspiring you to start your own challenge, I share: Where I find events. How I interact with strangers. Who I met. A...

E33: Mistakes non-marketers make - brand names. Frequent mistakes: Too long. Too hard to spell. Too common. I give you examples of bad brand names from people I know and those I don't. I tell you what to consider when creating a brand name. I tell you what to do if you've chosen a brand name that is too long, too hard to spell, or too common. It's all going to be alright. AND FINALLY, I make ya sm...

E32: Say what you will about the platform, but it won't change the fact that TwitterX Ads are CHEAP right now. Just like cheap ads when the Google Ad product launched or cheap ads when the Facebook Ad product launched, this opportunity will not last. The advertisers left, and the TwitterX ad product has changed a lot. The advertisers will return, and this opportunity will be gone. Seize it now.

E31: "In NYC yesterday, a gathering of thousands for Twitch streamer Kai Cenat's hyped giveaway got wildly out of hand, leading to injuries and arrests." I needed to know how this 21-year-old, Kai Cenat, got so big that thousands of zealous fans would gather in Union Square Park ON SHORT NOTICE to see him. I found out. I share it all.

E30: LK99 is a wild hype cycle. I talk about how friends and I capitalized off the: Facebook Libra currency hype cycle. Crypto hype cycle. Rolling fund hype cycle. + how you can get big in material sciences by jumping on this one. Hint: it involves exploiting the curious learner bias. Even if an ambient temperature superconductor takes longer than we think to come to fruition, LK99 is a tremendous...

E29: Brand equity. It's actually the same as domain authority in search engine optimization. It's very important. A bunch of dropshippers talking about how they're making tens of thousands in profit a month say the one thing they lack is brand equity. They switch from product to product, vertical to vertical, and they don't have a brand that has top-of-mind awareness or one that can charge a premi...

E28: One of my best episodes so far. Sam Blond's Champagne Campaigns from his days running sales and revenue at Brex. Basically send gifts to your target customers. Make gifts proportional to the annual contract value. Send a note. Send a follow up email. You'll be amazed at what the reciprocity bias will do. + My private equity friend shares secrets of how founders exit their startups without a l...

E27: How a nomad shepherd from East Turkey became a CPG king in the United States with a net worth of 1.9 billion dollars. Hamdi Ulukaya, the founder of Chobani, has an utterly ridiculous story with tons to learn. Here's how to: Disrupt U.S. CPG. Do marketing with no budget. Think about branding. Find product market fit. Recover from a startup disaster. Make billions of dollars as an immigrant she...

E26: Chris Koerner (@mhp_guy) is crushing. He finds local boomer-run businesses that are: In demand. Not online. He takes them online, 2x prices, and crushes. It's human nature to avoid what we're uncomfortable with, and Chris exploits this. Boomers are afraid of new tech. Chris isn't. He takes the money left on the table with these offline brick-and-mortar boomer-run businesses. Brilliant. + I gi...