The Edward Show

E100: I love simple writing. Simple, punchy writing. In this legendary episode, I share Stephen King's Toolbox about avoiding the passive voice. Avoid it at all costs! This one piece of advice will keep your people so much more engaged.

E99: 'Series,' TikTok's newest feature, can be put on videos that are going viral. This means you can create a video product for a video that is in the process of going viral and sell it on the viral video WHILE IT IS STILL GOING VIRAL! Game changer.

E98: Yoann Pavy, CMO of Nude, shared an impactful LinkedIn Hack with me. This is an actionable hack for founders who are fundraising or getting customers. If you've ever wondered about best practices to use on LinkedIn to get customers or investors, this episode will be helpful.

E97: My excitement about TikTok's Series feature has only risen since yesterday. Here's how it will make creators with something valuable to teach a ton of money. And even learners who are sharing their learning journey will make money doing this.

E96: TikTok's Series feature is a game changer feature. If you have anything useful to teach that others want to learn, one viral video could be life-changing. The friction between watching a viral video and purchasing is insanely low. This has the power to change creators' lives while also disrupting top e-learning platforms.

E95: The curious learner bias is my favorite human bias. Curious learners are often seen as experts because they are passionate about what they're learning and this creates top-of-mind awareness as long as they're vocal. Here's how to exploit this bias with TikTok if you're a founder or job seeker.

E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions. + Some of the silly and ridiculous ads I've tried.

E93: Everybody has something they can leverage. Here's my favorite place for distributing a press release and how you should always leverage it and other pieces of news into something bigger.

E92: My theory on what's going on at TwitterX that is allowing for the TwitterX Ads glitch. If you don't know, the TwitterX Ads glitch is a glitch that allows people to get millions of impressions and thousands of link clicks for a dollar-per-day ad spend.

E91: Thought I discovered another TwitterX ad hack last night; tests came back negative. + More tests listeners are running. + We think in terms of what we are capable of.

E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information. + How Gary Vaynerchuk got influencers and billionaires to buy CryptoPunks early, sell at the top, and put the returns into VeeFriends, his own NFT project.

E89: Digging into how Google ranks posts on Reddit. + SaaS Funding Napkin 2023 on Product Hunt. + Fake followers on Instagram - good or bad? + I Tony Robbins'd myself.

E88: After reading "Trust Me, I'm Lying" in 2015, I experimented with lying to the media. What would be believed? How far could I go? Could this benefit me? Here's what I learned from "Trust Me, I'm Lying" and a few stories trying these lessons out.

E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world. Here's how we almost beat ChatGPT and my experience on day one of ChatGPT's rise to dominance.

E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it. Hint: people love consistency.

E85: One of the biggest struggles for new podcasters is getting listeners. In this episode, I share the three ways I'm driving listeners to this podcast, which isn't even three months old. Spoiler, way #2 is very easy and repeatable.

E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget. The way he goes about accomplishing this is both brilliant and creative. Bravo.

E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why. + The call with Elephant VC I had this morning. Great sounding firm. + This week's newsletter was apparently a banger.

E82: How I outranked the NYTimes on Google, showing up #1 immediately after publishing my article - while living in Kyiv, Ukraine. Oh, and I got an expert to write the article for free. This is an 11-minute master class in SEO.

E81: I probably shouldn't share this story, but will anyway. My friend met two Y Combinator alumni in Miami who lied in their initial YC interviews. Here's what they lied about, how they pulled it off, and how they ended up winning.

E80: The conversions I get, the settings I use, the copy and creatives I use - everything I know about this TwitterX Ads glitch, which gets me millions of impressions and thousands of link clicks for a dollar-a-day ad spend. This is my most updated podcast on the topic.

E79: Lenny Rachitsky (lennysnewsletter.com) went from no newsletter to one of the most popular newsletters on the planet in only four years. 2019, when he started, was a time of heavy saturation in the newsletter space, but Lenny became a standout anyway. Here's how he did it.

E78: The bad times are fleeting - this is a hysterical fail I had in Berlin. + Meeting teen millionaires last night. + A guy who manipulates the biggest social networks.

E77: I've created an evergreen library of content on TikTok that is now working for me. I've hit a point of compounding growth where I'm growing at a rate of 100-200 followers per day. My minimum view count on videos has increased, and I owe this growth all to consistency. "Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come."

E76: NYC nightclubs are a beast unlike anywhere in the world. To go to them without paying thousands of dollars, you need either fame, power, connections, or beauty. Back in 2010, I had none of these things. Yet I social-engineered myself going to these clubs anyway. Here's how I did it.