The Edward Show

E201: Writing tricks that I've found many marketers don't know.   These are things I've learned from well over a decade of doing SEO and marketing at a high level.   They're tricks to get people to click, become indoctrinated, and share.   The article referenced in the podcast: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/   #copywriting #MarketingTips #writingtips #bui...

E200: How new companies can hack credibility to: - Get press logos from the biggest publishers. - Get client logos from the biggest clients. All without even contacting the publishers and clients. #startups #gotomarket #publicrelations #conversionrateoptimization

E199: I just got 10 industry backlinks in two hours with this. Directories. There's a directory for everything, and many SEOs forget about this tenet of link-building. Here's what I did to get easy keyword-rich backlinks to my newsletter. #SearchEngineOptimization #linkbuilding #seo #gotomarket

E198: If you ever get threatened over text, respond with, "Where are you? Let's meet." A story. #Threats #lifelessons #artofwar #LifeHacks 

E197: I pitched Jesse Eisenberg on a tech startup at the St. Regis Hotel in Midtown Manhattan. At the time, I had no startup or tech experience and had never given a tech pitch. And the person I was with kept calling Jesse, "Mark." Here's the story. #startups #ycombinator #angelinvestment #investorawareness

E196: What to do if your TwitterX ad is halted when running the TwitterX Ads Glitch. This is the top question I get about the TwitterX Ads Glitch, so I made an episode entirely dedicated to it. Here's what to do and what I do. #mediabuying #mediabuyer #growthhacking #buildinpublic

E195: I answer:   1.⁠ ⁠Easiest way to get backlinks? 2.⁠ ⁠⁠How good is HARO, really? 3.⁠ ⁠⁠If I want my new agency to rank for a special keyword, what should my content be like?   #seo #searchengineoptimization #gotomarket #agencyseo

E194: The Pomodoro Technique - four 25-minute work sessions separated by 3-5-minute breaks. Then, this group separated by a 20+-minute break. I do several of these each day. This is the productivity hack I use to put out: - This daily podcast (194 consecutive days) - A daily video (441 consecutive days) - A weekly newsletter (40 consecutive weeks) #lifehacks #lifehacking #productivity #Productivit...

E193: Recorded this for the UX designer I met last night. He wants to be competitive in the workplace. This episode is my exact advice to him. If you're an employee and you want to make more money than all your peers in 2024, do this. If you want to stay competitive as an employee, seriously, this is for you. #CareerGrowth #careeradvice #careerhacking #careertips

E192: What to expect from starting a new TikTok account in 2024.   TikTok provides some of the fastest growth possible, and it's near the top of my favored marketing channels.   But it can be a bit funky with a new account.   Here's what to expect.   #growthhacking #gotomarket #tiktokmarketing #socialmediamarketing

E191: I'm getting crazy ROI on TwitterX Ads. Wild this exists. + I'm working on recovering the Instagram Glitch, as I'm now calling it. Had a two hour call with the founder and CEO of a popular content purposing tool. #growthhacking #growthhacks #socialmedia #buildinpublic 

E190: Easy content ideas for a newsletter. If you've been wanting to start a newsletter but don't know what to write, try this. And if your current newsletter is too much work, here are examples of newsletters that successfully made it easier for themselves. #newslettermarketing #contentcreation #creatoreconomy #contenthacks

E189: Oh man, had fun with this one. Here's my diabolical marketing plan for our company, Reverb. If any of your competitors have affiliate programs, try this out. #startups #gotomarket #growthhacking #ycombinator

E188: Instagram's post to Reels only feature (toggle off Also share to feed) is maybe the greatest social media glitch/feature of all time. But now it looks like this may be discontinued. For now, there are workarounds. If you want to go viral easily on IG, listen to this episode before updating your app. #instagramtips #instagramadvice #instagramhacks #growthhacking

E187: I'm using a bunch of social media glitches to make huge amounts of new friends while traveling. This is exactly what I'm doing and the results I'm getting. Gotta say, it's pretty fun. If you want a travel and social media hack, this is good. #growthhacks #marketing #socialmediahacks #instagramhacks

E186: We just launched the biggest iteration yet of our app, https://reverb.chat/. Speech-to-speech AI and train your model. Here's what I'll be doing to make it go viral and my thoughts on its potential failure or success. #buildinpublic #buildingpublic #gotomarket #ArtificialIntelligence

E185: Instagram is one of my favorite channels for brand building and top-of-mind awareness. A way to hack it, if you've ever had viral content, is to recycle the content with new introductions or descriptions. I'm doing this, and I share a new marketing follow who has done this very effectively. #instagramtips #growthhacking #buildinpublic #marketingstrategy

E184: Short and punchy writing for SEO and slide decks. Why this is the highest-performing style of copy. How I learned this style of copy. Stories of when this style has benefited me. #copywriting #seo #marketing #landingpage

E183: My TwitterX Space with Benjamin Boman. I riff on many of my favorite growth and marketing hacks... And share how I ended up ranking #1 on TikTok for #buildinpublic. This was a fun conversation, and it got me hyped. #growthhacks #growthhacking #SearchEngineOptimization

E182: Three growth hacks I'm excited about right now. 2/3 of these growth hacks are timeless. The first one, you should capitalize on now, if you haven't tried it already. Here are some quick wins for getting visibility. #growthhacking #startups #growthhacks  #gotomarket Get more growth hacks - my growth hacking newsletter: https://edwardsturm.com/newsletter/

E181: How I find and get on podcasts looking for guests. This method and these platforms got me on 30 podcasts in 3 months with very little effort and money spent. Links: AI Podcast Matcher: https://aipodcastmatcher.com/ MatchMaker: https://www.matchmaker.fm/ My guide, "How to Get On Podcasts as a Guest: The Easy Way": https://edwardsturm.com/articles/get-on-podcasts-as-guest-2024/ My growth hacki...

E180: How to do marketing if you're a 2021 Series A funded startup running out of money. Several famous investors have said the biggest business losers of 2023 are VCs who deployed too much capital in 2021. Here's how to keep those portcos alive. Links: My free growth hacking newsletter: https://edwardsturm.com/newsletter/ My free growth hacking articles: https://edwardsturm.com/articles/ My botto...

E179: People overestimate what they can do in a short amount of time and underestimate what they can do in a long amount of time. #contentcreation #contentmarketing #consistency #buildinpublic

E178: I am brutally stealing other people's content, and this is what I'm seeing. Here are the results I'm getting from pillaging the creativity of others. And here's how I'm using this for my top-of-mind awareness. #contentmarketing #tiktokmarketing #growthhacking #marketing

E177: My predictions for the marketing winners and losers in 2024. #gotomarket #inboundmarketing #marketingfunnel #indiehackers