The Edward Show

E176: Optimized my newsletter landing page for "Growth Hacking Newsletter" two days ago. The changes brought me to Page 1 of Google for the keyword within 24 hours . Exactly how I did it. And the landing page for the keyword: https://edwardsturm.com/newsletter/ #seo  #searchengineoptimization #gotomarket #growthhacking

E175: Exactly how I'm doing search engine optimization right now. A bottom-of-funnel keyword I'm excited about. Why I think I can rank for it and what I'm doing to rank for it. Other SEOs don't share this stuff. I do. #gotomarket #startups #growthhacking #seo 

E174: How Dropbox got their first users and customers: the FULL story. This one has everything - fails, perseverance, guerrilla marketing vs traditional marketing, big lessons, and eventual success. This is a great go-to-market startup story. I personally learned a lot from it. I think you will, too. Thank you to Benchhacks for the article in this story: https://benchhacks.com/growthstudies/dropbo...

E173: Advanced Instagram strategies for brand building in 2024.   Instagram is a great marketing channel for me, and I analyze my Instagram performance daily.   I wish I knew these things going into 2023, but at least I know them now.   #instagramhacker #growthhacking #gotomarket #growthmarketing

E172: How Udemy got its first customers.   This short story has everything: failing, manipulating investors, manipulating users, pushing through to success, cold emailing, A/B testing.   If you like guerilla tactics, this one is good.   #gotomarket #buildinpublic #startups #marketing

E171: One of the easiest ways to get repeat coverage from journalists is to show them you drive attention: clicks, views, engagement.   Here's how I'm hacking this with the TwitterX Ads Glitch so that I get more backlinks.   #seo #searchengineoptimization #linkbuilding #backlinks

E170: Like the majestic Phoenix, the TwitterX Ads Glitch has risen from the ashes of a perceived patch. The greatest glitch in the history of ad glitches lives on, and in this episode, I share the exact settings to trigger it. #mediabuying #growthhacking #gotomarket #marketing

E169: Generative AI is now advanced enough to fully automate bottom-of-funnel SEO. If somebody were to do this, it would be the most cash-generative marketing software ever. It could be used to make any brand huge sums of money in under a year. It would be the most unfair tool. Automating bottom-of-funnel SEO through a SaaS tool will probably be built in the next year. #seo #searchengineoptimizati...

E168: The content marketing hack I found on E165 is working! Video one: 1.5 million views. Video two (released yesterday): 245K views and rising dramatically. + I messaged a bit with the founder of Eightify, the company with the most impressive SEO I've ever seen. #growthhacking #contentmarketing #gotomarket #growthhacks

167: How to do SEO if your website generates huge amounts of AI content that you intend to rank on Google. How to avoid penalization and do this within Google's Terms of Service. This is also what Eightify, the company with the most impressive SEO I've seen, SHOULD BE doing to avoid penalization. In short, add directives to your robots.txt to block ChatGPT and Bard from training off of your AI con...

E166: Eightify.app didn't exist one year ago.   Now, it ranks for over 200,000 keywords, many of which are in positions 1-3 on Google.   I've never seen anything like this in marketing or SEO .   Here's how this happened.   #SEO #searchengineoptimization #startups #gotomarket

E165: One of the biggest challenges with content marketing is finding engaging subject matter. Well, this could be a game-changing content marketing hack. I'm going viral because of this, and I discovered it only a few hours ago - getting 90,000 views in just the last 4 hours. Let's see if I can recreate this hack. #contentmarketing #growthhacking #buildinginpublic #startups

E164: RIP TwitterX Ads Glitch? The signs are pointing to a patch. Here's why I think a manual patch has been set and why this isn't like a month ago when the glitch just had too many advertisers. Hope I'm wrong. #mediabuyer #growthhacking #startups #performancemarketing

E163: The growth levers Snackpass used to get its first customers. Snackpass was founded in 2017, and its most recent valuation, in 2021, was for $400,000,000... so the growth levers worked. If you want a short but informative SaaS marketing and go-to-market story, this is for you. Article in the podcast: https://read.first1000.co/p/snackpass #gotomarket #buildinpublic #SaaS #startups

E162: The Ellen Langer Study - also known as The Copy Machine Study, demonstrates the power of the word, "Because." In Ellen Langer's famous study, this word allowed people to get their way 93% of the time - even if the reason following "because" was nonsensical. I take a closer look at this study and then discuss how the word, "because" can be used in our marketing and sales. Articles in this pod...

E161: People don't realize you can hit a subject from a million different angles to find the ones that stick . Once you find those sticky angles - they can be insanely lucrative. In this episode, I share stories about this and give an example of just how lucrative a quick shift in perspective about angles can be. #gotomarket #growthhacking #buildinpublic #marketing

E159: How Stripe got its first users and customers - Part 2 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - https://www.first1000.co/ Part 2 has many creative guerilla marketing tactics Stripe used. Lots to learn from this one. #gotomarket #ycombinator #startups #buildinpublic

E159: How Stripe got its first users and customers - Part 1 of 2. Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - https://www.first1000.co/ This story is so good I forwarded it to all my founder friends when it was first released. Part 2 tomorrow. #gotomarket #ycombinator #startups #buildinpublic

E158: Marc Lou shares his journey making $0 online to $1 online to $55,000/month online - and it's an entertaining journey. Lots of gems in this: Validating ideas before building. Building in public. Iterating and shipping fast. Marc's article in the podcast: https://marclou.beehiiv.com/p/my-first-dollar-online #buildinpublic #indiehackers #solopreneur #startups

E157: Black hat Instagram secrets.   How big accounts on Instagram are fooling the algorithm and juicing numbers.   This is working to such a great extent that fake influencers are getting brand deals from this.   Thank you to Sara Melotti - her article, which I read in the episode, is https://behindthequest.com/instagram-created-a-monster/   #blackhat #socialmediamarketing #growthhacking #Marketi...

E156: I'm using Grok: In Europe + how I access it. To unearth grey hat marketing gems. To get the most insightful recent tweets in any subject. My take on Grok's first 24 hours. What I believe it's best for. Why I'm excited. #GROKAI #startups #buildinpublic  #marketing

E155: Day 2 of the TwitterX Ads Glitch working again. The pacing is different now vs. October/September. Results are still decent, however. Getting email signups for $.03. Users for $0.15. And 3X ROAS on one product. #performancemarketing #buildinpublic #growthhacks #indiehackers

E154: The TwitterX Ads Glitch is back!   Here's what I'm seeing and one of the ads I'm running.   And a counter to those who say these results are too good to be true.   Don't miss out!   #gotomarket #startups #buildinpublic #growthhacking

E153: TwitterX's Grok will be insane for marketers and entrepreneurs looking for the most potent strategies. TwitterX's search functionality doesn't work. Google and ChatGPT only give basic strategies. Nothing blackhat, greyhat, or creative. TwitterX has an incredible database. I believe Grok will unearth previously buried gems and create a tremendous advantage of information for anybody using it....

E152: Human biases. How the consistency bias can be used to get people to like you. How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings in your favor. #humanbiases #robertcialdini #manipulation #MarketingStrategy