The Edward Show

E226: Sora. How Sam Altman is taking the edge off OpenAI's new text-to-video announcement. The consequences of Sora. And the future of it. https://openai.com/sora https://twitter.com/sama/status/1758347811786281355 https://twitter.com/skirano/status/1758262526335217730 https://twitter.com/Enuriru/status/1758222486288638079 #openai #sora #samaltman #artificalintelligence

E225: This entrepreneur found their first customers by doing cold outreach to affiliates, giving 50-100% commissions, and doing this until $3,000,000 ARR.  Then found positive unit economics and scaled to $45,000,000 with ads. Listen for the exact details. Source material: https://www.reddit.com/r/Entrepreneur/comments/1ao3t0l/i_built_a_business_thats_done_45_million_in_sales/ #buildinpublic #indi...

E224: Ranking #1 for a 61/100 difficulty score keyword in 24 hours with an under-one-week-old website . This is a true story, and it's something you can copy today. The backlinks this got were insane. #linkbuilding #seo #SearchEngineOptimization #gotomarket

E223: I'm now involved with 6 TikTok accounts. Mine, 2 for my startup, and 3 new Formula One TikToks. I'm seeing that Instagram is way easier to grow on at the beginning than TikTok. Don't get discouraged. Here's  exactly what you can expect. #tiktok #instagram #socialmediamanagement #startups

E222: My approach to marketing summed up in one episode.   My favorite marketing is building acquirable marketing machines that generate traffic for you forever.   This is also cheaper and more reliable than other marketing methods.   #marketing #buildinpublic #indiehackers #ycombinator

E221: One of the most powerful forms of SEO: Bottom-of-funnel search engine optimization targeting Competitor + "Alternative." When people search for alternatives to your competitors, here's how you show up #1. #seo #gotomarket #marketing #SearchEngineOptimization

E220: I'm outsourcing daily video uploads for under $250/month.   This is how I'm doing it and how you can do it, too.   This is a great and affordable strategy for any brand.   #outsourcing #marketing #contentmarketing #gotomarket

E219: Why you shouldn't use free labor. And why being a non-native-English speaker can be an advantage. Insights from the Formula One Challenge. #marketing #entrepreneurship #contentcreator #contentmarketing

E218: Two fast, cheap, easy methods I would do to get backlinks and build SEO domain authority if I were starting a new site .   #1 - Featured. I'd pay for one month at $99 and respond to one journalist query each day. https://featured.com/   #2 - SEO Kickstarter for $67. https://backl.io/directory   These are low-hanging fruit for any new website.   #seo #linkbuilding #SearchEngineOptimization #d...

E217: Meetup hacks that will give you extreme leverage .   I used these hacks to have lunch with Uber's CTO, schedule meetings with many more top people, and create legitimacy for my projects.   Learn more growth hacks: https://edwardsturm.com/newsletter/   #growthhacking #growthhacks #networkinghacks #marketing

E216: Linkable assets for SEO.   Basics, examples, how to drive awareness to them, and personal stories.   Linkable assets are a fun way of doing inbound lead generation while simultaneously getting backlinks.   #marketing #linkbuilding #seo #SearchEngineOptimization

E215: My advice to all the people doing daily content, especially the ones embarking on my Formula One idea .   The difference between those who are successful and those who are not is contained in this episode.   Listen to this if you want to win.   #contentmarketing #gotomarket #contentcreation #tiktoktips

E214: How to do networking from anywhere in the world. I used this tool to meet with two international people daily while living in Ukraine during lockdowns. Many of the people I met are accomplished and impressive. #networking #digitalnomad #networkingtips #networkinghacks

E213: How to go from Zero to Formula One influencer in 3 months. Uses the Curious Learner bias, content automation, and the iterative process. Can be copied to other verticals. #InfluencerMarketing #contentcreation #marketing #Formula1

E212: Anybody making mobile videos under 1-minute can have them automatically come out on Snapchat with this automation.   And it's worth it.   Five seconds to set up the automation. Under an hour to set up my Snapchat account and learn how the platform works.   I was sleeping on Snapchat hard - I can't believe how much I missed out on.   #growthhacks #growthhacking #contentmarketing #organicsocia...

E211: Finding an incorrectly weighted algorithm with social media, media buying, or search is one of the most exciting things in marketing.   This is what happened with the TwitterX Ads Glitch and the Instagram Reels Glitch.   Both of these led to exploits where listeners of the show were getting tens of millions of impressions on content for little to no money.   Now, I may have found something w...

E210: How 16 startups got traction. Told in under 5 minutes. If you want marketing ideas for your startup or company, this will get you going. I've even used these go-to-market tactics myself. The companies mentioned in this: Superhuman OnlyFans Cameo Whoop Tinder GoPuff Snackpass Bumble Shopify Hubspot Zumper Waze Morning Brew Techcrunch DoNotPay Calm From the First1000 newsletter by Ali Abouelat...

E209: A realization I had that will likely get me tens of millions of views on YouTube and hundreds of thousands of subscribers for very little extra effort to my existing workflow.   #contentcreation #youtubeadvice #marketing #contentautomation

E208: I've written copy for tech companies like Zoom, Slack, and Drift. Here's my framework for writing captivating hero sections. What this covers: - Headline - Subheadline - Main CTA - Bonus tips Credit to the Reddit post in this podcast: https://www.reddit.com/r/marketing/comments/yloawd/ive_written_copy_for_tech_companies_like_zoom/ #copywriting #copywritingtips #ycombinator #startups 

E207: How to get the attention of consumers, press, influencers, and investors when you believe you have product-market fit.   These are two schemes I have used repeatedly, which work well.   #gotomarket #startups #productmarketfit #ycombinator

E206: My 3 rules for socializing.   1. Let the other person talk more than you. 2. Don't reveal much about yourself, only the things you're most proud of. 3. Don't lie.   #networking #networkingtips #socializing #howtowinfriendsandinfluencepeople

E205: This guy claims that Quora used AI to steal his SEO content and outrank him with the same exact content. It's theft and parasite SEO rolled into one. The guy then explains how to use this to duplicate competitors' SEO content and outrank them with the same exact content. #blackhat #seo #SearchEngineOptimization #quoraseo

E204: What the professional SEO link-builders do that the amateurs don't. These are SEO considerations to make before getting press through HARO, Featured, Qwoted, various interviews, and podcasts. Do these things to maximize your keyword coverage within a niche. #linkbuilding #seo #SearchEngineOptimization #buildinpublic

E203: How I optimize for luck.   This is one of my favorite concepts.   I've optimized for luck with: 1. In-person events. 2. Calls - The Lunchclub app is amazing for this. 3. Daily content.   Luck isn't lucky.   #buildinpublic #networking #marketing #ContentCreator

E202: My 3 rules for not being effed over. 1. Be your own party; have your own mission. - This is the most important. You do everything for this mission. 2. Get the assets upfront. 3. Say no often. Don't take on many "opportunities." #careeradvice #business101 #careertips #startups