The Edward Show

E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously reported on. SEOs insert their content into these places, even stealing that content from elsewhere, and rank above the original. Credit to Charles Floate for the share. #parasiteseo #seo #searchengineoptimization #affiliatemarketing

E250: This dating app requires a credit score of 675+ for its users. Sounds like a low user base? It's secretly an incredible free publicity stunt and backlink magnet. Brilliant. My SEO articles: https://edwardsturm.com/articles/search-engine-optimization/ #gotomarket #seo #linkbuilding #viralmarketing  The Edward Show https://edwardsturm.com/the-edward-show/

E249: How to launch a new SaaS. - Where and how to launch. - How to price at the beginning. - How to have an attractive referral program. - What to do with users. #startups #indiehackers #gotomarket #buildinpublic  Lune: https://lunelearning.com/ My Love Letter to Bottom-of-Funnel SEO: https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ Ep 119 - How to Use TikTok if You Are a Softwa...

E248: If you've considered using AI-generated text for SEO, this episode is for you. The last 48 hours have been an absolute bloodbath for SEOs doing this. Even in my decade+ in the field, this is shocking. Here's what's happening. #seo #searchengineoptimization #googlesearchconsole #seostrategy  The Edward Show https://edwardsturm.com/the-edward-show/

E247: It took Caleb Simpson years to be successful. Lessons from this episode: - Shamelessly steal every good idea that's relevant to you. - Be persistent. Be consistent. It took Caleb years to find success. - Don't be afraid to go it alone. #biography #SuccessStory #calebsimpson #persistence The Edward Show https://edwardsturm.com/the-edward-show/

E246: I made this 2-minute SEO change (literally 2 minutes), and it took my ranking from #24 to #1 - in one week. Everybody talks about how to optimize for a keyword. Few people talk about how to unoptimize for it. #seo #SearchEngineOptimization #buildinpublic #gotomarket The Edward Show https://edwardsturm.com/the-edward-show/

E245: Effortless thought leadership. Infinite stream of validated content in your niche. This idea is diabolical… if it works. #thoughtleadership #contentmarketing #SocialMediaTips #personalbranding The Edward Show https://edwardsturm.com/the-edward-show/

E244: Elon Musk's response to the Meta outage was a brilliant use of capitalizing on trending events. Easy relevancy and views. Also, a story of how one video didn't go viral, and with a little tweak... it popped. #instagramdown #meta #facebookdown #MarkZuckerberg The Edward Show https://edwardsturm.com/the-edward-show/

E243: Most people think playing to win is about how hard you're willing to work. It's not. Playing to win is about the risks you're willing to take.   The story of how Bobbi Althoff got Drake on her new podcast exemplifies this.   The article: https://edwardsturm.com/articles/how-bobbi-althoff-got-drake-on-her-podcast/   #bobbiathoff #Entrepreneurship #marketing #successstory   The Edward Show htt...

E242: New concept I'm playing around with: "Fuck You Marketing Skills." "Fuck You Money" vs "Fuck You Marketing Skills" #marketing #inbound #organic #evergreen The Edward Show https://edwardsturm.com/the-edward-show/

E241: When it comes to growth, most people are wet noodles in the wind. Too quick to get demoralized by plateaus. Too quick to give up. This is a personal example of how when you push through, you get improvements that compound. #buildinpublic #indiehackers #growth #consistency The Edward Show. https://edwardsturm.com/the-edward-show/

E240: Tony Delivers launched a month ago. It reached capacity in its first week with free guerilla marketing. Now it continues to go viral getting backlinks from the biggest publications in the world. Here's the inside story of how Tony pulled this off. For more - How Tony Delivers Manufactured Virality With No Marketing Budget: https://edwardsturm.com/articles/tony-delivers-original-marketing/ To...

E239: They say it takes 3-6 months to rank on Google - 3-6 months to get results on Google... but is this true? Here's how to use your press budget for SEO and get results dramatically faster than what's normally possible. #seo #publicrelations #searchengineoptimization #linkbuilding The Edward Show. https://edwardsturm.com/the-edward-show/

E238: TikTok vs. Instagram Reels for businesses and brands - all the differences. In this episode, I answer: - Which is easier to grow on - Instagram vs. TikTok. - Which is more anonymous. - TikTok vs. Instagram Reels vs. YouTube Shorts. - Why use TikTok instead of Instagram and why use Instagram instead of TikTok. - Which is better for brand - TikTok vs. Instagram. - Social media strategies for T...

E237: I found this mayor on LinkedIn, used the Lusha Chrome extension to get the mayor's email, and emailed with the template shared on this show. And this is what happened... #coldoutreach #marketing #sales #networking The Edward Show. https://edwardsturm.com/the-edward-show/

E236: Even after nearly 500 consecutive days video uploading, 236 consecutive days podcasting, and 50 consecutive weeks sending newsletters, I STILL overlook this. And if I overlook this, others do, too. The difference between well-performing content isn't time, effort, or money. It's what's shared in this episode. #contentmarketing #contentcreation #marketing #organicmarketing The Edward Show. ht...

E235: You might hate Kanye West, but it's hard to deny his impressive ROAS for his $7 million Superbowl Ad. Pretty wild marketing story. See the post: https://www.instagram.com/p/C3lvH0nrM8C/ #marketing #roas #growthmarketing #advertising

E234: People with newsletters never think about these 5-minute SEO changes. With a few changes myself, I have my newsletter showing #2 for Growth Hacking Newsletter. I reached #2 in 4 weeks. Heading for #1 now. This is how to do SEO for a newsletter. Get the newsletter: https://edwardsturm.com/newsletter/ Read the full article: https://edwardsturm.com/articles/how-to-do-seo-for-a-newsletter/ #buil...

E233: The overlooked mistake that drags down content performance. Look at your hook. Ask yourself if it's negative. If it's not, turn it negative. Negative hooks ALWAYS do better. Get the best digital marketing newsletter in the world: https://edwardsturm.com/newsletter/ #copywriting #buildinpublic #gotomarket #contentmarketing 

E232: You don't see marketing like this anymore. Bungie's Halo marketing campaigns almost 15 years ago were some of the greatest ad campaigns ever. Here's how we can use them in 2024 to get visibility for our brands. #marketing #advertising #branding #marketingsuccess 

E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility, and Apple was able to use IBM as a foil for branding. Here's how you can do the same now. Buy The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon) My Instagram, mentioned in the pod: https://www.instagram.com/edward.builds/ #...

E230: How we got a 4-month-old YouTube channel where we cut things in half with spoons onto the front page of The Verge in 2014. Lesson: consistency with weird things is a low-budget way of attracting attention. More spoon-cutting: https://www.youtube.com/cut_dat The Verge article: https://www.theverge.com/2014/7/9/5884637/inexplicable-youtube-series-demonstrates-how-to-cut-things-with-spoon-cut-d...

E229: Even though I talk nonstop about growth hacks, my overall outlook on business and marketing can be summarized by Simon Sinek's story of Kodak in The Infinite Game. This is that story. Get The Infinite Game:  https://edwardsturm.com/refer/the-infinite-game/ (Amazon) #marketing #buildinpublic #consistency #casestudy

E228: The dark way Ryan Holiday's "Trading Up The Chain" is done in 2024. You make a salacious post on 4chan and fake engagement with different IP addresses. Screenshot the post. Post it to the 4chan Subreddit. Buy upvotes for that. Take the Reddit post. Send it to a blog with low standards that would find it relevant. Get it in. Use this to get on a bigger blog. Post this bigger blog on more trus...

E227: Exciting results I'm seeing from starting a niche Instagram page to promote my startup, https://reverb.chat/ . This is modeled off a friend who started a dating niche Instagram in January. It started very slow, but he's now growing by 1,000-3,000 followers daily! #buildinpublic #startups #gotomarket #indiehackers