The Edward Show

E276: Revisiting who will win: TwitterX Vs. Threads And where should you be aligning your efforts? #twittervsthreads #socialmediamarketing #contentmarketing #grokai The Edward Show: https://edwardsturm.com/the-edward-show/

E275: What a lot of content marketers don't understand. People get sick of their marketing before their audience does. #contentmarketing #marketing #digitalmarketing #organicmarketing More The Edward Show: https://edwardsturm.com/the-edward-show/

E274: 500,000 views on this TikTok overnight. How I did it. Everything from: - Finding the story - Writing the script - Doing rerecordings - Editing - Finding music Recorded in Skwer Zygmunta Krasińskiego Park in Wrocław, Poland. #viralmarketing #tiktok #buildinpublic #contentmarketing The Edward Show Viral Marketing Stories: https://edwardsturm.com/the-edward-show/

E273: Why B2C SaaS is hard and how to make it easy. Be obsessed with hearing from users. Iterate at lightning speeds. Set up a marketing funnel that brings you users even if you don't have product-market-fit (PMF). Feedback loop ⇢ iterate on users until more and more PMF (you'll get there). #marketing #startups #ycbominator #digitalmarketing Listen to more Edward Show: https://edwardsturm.com/the-...

E272: Examples of marketing so strange it's brilliant and viral.   - Yesterday's KFC-flavored Prime drink (Frydration). - A dating app with a minimum credit score of 675 to use. - My YouTube Channel where we things in half with a spoon for 200 videos.   #marketing #viralmarketing   More The Edward Show Viral Marketing Stories: https://edwardsturm.com/the-edward-show/

E271: Blind spots in marketing. Part 1. There are so many blind spots out there. We all have them. By sharing the ones we have ourselves and the ones we see from others, we can have a better sense of what to avoid and what to do. Here are some blind spots I'm seeing. #digitalmarketing #marketing #startups #branding Listen to more The Edward Show: https://edwardsturm.com/the-edward-show/

E270: Lessons I got about how to grow on TwitterX and Threads from @mhp_guy . Never retweet or repost. Always quote tweet and give your opinion, even if pithy. 500 word posts do well. Generally between 300-700 word posts are best. Comments are most important to the algorithm. "Should I start this business?" is a powerful scroll-stopping hook. #growthhacking #growthmarketing #startups My digital ma...

E269: Learn to lose if you want to win. #business #sales #networking #howtowinfriendsandinfluencepeople Follow Edward on TwitterX: https://twitter.com/showprogress Listen to The Edward Show: https://edwardsturm.com/the-edward-show/

E268: The SEO Subreddit is blowing up. " Every content site I can think of has been obliterated. " The comments are all the same: "I have lost 60%. I can't afford to pay my writers." What nobody is talking about is the solution. Bottom-of-funnel SEO. My sites were not hit. Why - because I recognized long ago that top-of-funnel content is a waste of time. Bottom-of-funnel SEO is the remedy to all y...

E267: Hot girls and successful dudes sliding into my DMs because of Instagram growth.   What it's like and the three steps I used to get the growth.   + Making it past the "fool phase" of posting and having everybody see.   My Instagram: https://www.instagram.com/edward.builds/   #socialmediamarketing #contentmarketing #growthmarketing #instagramtips   The Edward Show - Edward Sturm's daily growth...

E266: How Hey email ( Hey.com ) got 100,000 users in its first week.   Things covered: - Invitation-only marketing - Exploiting human biases and cognitive biases - The right way to use personal branding - Getting mainstream press with controversy - Design principles - How to use testimonials on a landing page - Being successful in a competitive market - How to give a free trial - More   Link to re...

E265: This mobile game's deepfake marketing is crazy. Impersonating SpongeBob and getting 1.8 million views on Instagram. What a time we live in. #deepfake #ArtificialIntelligence #advertising #CaseStudy  

E264: Edward Sturm ( @showprogress ) explains how Senja is building links and growing domain authority. Excellent case study from the SEO subreddit and a strategy I personally have a lot of experience with. #seo #indiehackers #linkbuilding #buildinpublic The Edward Show https://edwardsturm.com/the-edward-show/

E263: How much money my influencer friends are making from Instagram and TikTok. This is in response to somebody who falsely believed his niche was too small and could not be monetized. Nonsense. Here's how big the niche can be and how it can make money. #buildinpublic #contentmarketing #marketing #influencermarketing More Edward Show: https://edwardsturm.com/the-edward-show/

E262: How Jolie is making $30 million a year convincing people that a shower is a beauty product. Lessons: - Influencers need content - Niche down - Scare your customers #BusinessGrowth #buildinpublic #casestudy #BusinessStrategy   For more Edward Show: https://edwardsturm.com/the-edward-show/

E261: This person is posting fake job openings with no intention of actually hiring people. This puts "applicants" into a funnel, resulting in: 5,000 extra visitors per month to his site. People reading and sharing his articles. Hundreds of followers a day to his socials from engaged people in his niche. Very dark. This is what's happening in the jungle of marketing. This is episode 261 of The Edw...

E260: I've been pretty ill the past week. Yet somehow, I managed to get out: - A video every day with several high performers. - A podcast every day. - One of my best newsletters. This is how I did it. My newsletter archive: https://edwardsturm.com/articles/ #contentmarketing #ContentCreation #consistency #persistence More Edward Show: https://edwardsturm.com/the-edward-show/

E259: How to grow a newsletter. Lessons from 4 years. Short subject lines and content vs long? Send times - 9 AM, 12 PM, or 9 PM? Cadence - none vs biweekly vs weekly? What really matters. Everything is shared here. If you have a newsletter, this is worth watching. Source is the very talented Ali Abouelatta with his newsletter, First 1000. Read this specific issue here: https://read.first1000.co/p...

E258: How Neil Patel repurposes content. Brilliant strategy. He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns the best performers into videos and more. #contentmarketing #marketing #digitalmarketing #neilpatel The Edward Show https://edwardsturm.com/the-edward-show/

E257: Easiest. Instagram. Ever. 219,000 followers. Posts the same video every day. 104 days in a row so far. The video is a clip from BoJack Horseman. Tons of opportunity for monetization. Everything can be automated. Wild. #socialmediahacks #sidehustle #digitalmarketing #instagramtips  The Edward Show https://edwardsturm.com/the-edward-show/

E256: The parasite SEO I saw IRL this morning. #seo #searchengineoptimization #parasiteseo #blackhat

E255: 4 lies that bring founders traction. Parasite SEO. Full episode: https://www.youtube.com/watch?v=t8fYuFqHbXk Pivoting after lying to seed investors. Full episode: https://www.youtube.com/watch?v=UGKwoqVm24w Trading up the chain to manipulate the media. Full episode: https://www.youtube.com/watch?v=iYH3uFTSWeA Exaggerating hooks in content to retain viewers/listeners/readers. Full episode: ht...

E254: Pimentae Tequila's insane guerilla marketing story...   They built a tequila startup as their side hustle and ran out of money right before launch .   They had put all their savings and paychecks into the startup.   Here's how they turned it around.   #gotomarket #startups #buildinpublic #marketing   The Edward Show https://edwardsturm.com/the-edward-show/

E253: My TwitterX Ad Glitch copy revealed.   I ran hundreds of campaigns when the TwitterX Ads Glitch was active.   This was my highest converting copy.   #twitterxadsglitch #copywriting #paidmedia #mediabuyer   The Edward Show https://edwardsturm.com/the-edward-show/

E252: It blows my mind how some of the most effective marketing is also some of the laziest. Deliberately putting in LESS effort gets MORE results. #marketing #seo #contentmarketing #growthhacking  The Edward Show https://edwardsturm.com/the-edward-show/