The Edward Show

E326: The story of how I met a founding member of Uber in a $30 million Tribeca penthouse. And the story of getting recommendations on my LinkedIn when first setting it up. Premise: there's so much more to leverage than most people realize, and the rare instances where I do realize what I have at my disposal, I'm able to do nice things, such as meeting a founder of Uber in this crazy 6,300 sq ft p...

E325: How to do SEO for a site using a mix of user-generated content (UGC) and AI - along with programmatic SEO. This is an above-average technical SEO episode, but what I share will be valuable for anybody working on this. Key lessons: Focus on a clear information architecture. Make each page no more than 3-4 clicks from the home page. Use a separate sitemap for UGC pages that are not too thin. U...

E324: How Strawberrymilkmob makes $1M MONTHLY from TikTok. Showing her products and her videos selling her products. Mega shout to @maverickecom for the content. 0:00 TikTok's Million-Dollar Secrets 1:13 Personal Branding and Product Placement 4:17 The Infinite Game: Building Brand Integrity 6:45 Analyzing Profits and the Impact of Content Strategy 9:56 Final Insights and Success #contentmarketing...

E323: I missed an entire year of Instagram growth despite posting every day and how you can avoid this . Then, what happened when I started growing, how life changed, and finally my growth now. 0:00 The Start of My Instagram Journey 0:37 Cross-Platform Content Sharing 2:50 WTF, Instagram Isn't Growing But TikTok Is 4:42 The Turning Point 7:00 Manual Uploading and Instagram Algorithm Glitches 9:51...

E322: My call with Forbes' Head of Events, Brett Cohen, last night. #contentmarketing #digitalmarketing #marketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E321: Automating #buildinpublic updates. How to build an audience on X without putting in much extra effort. 0:00 Welcome 0:48 Why Build in Public 2:26 Automating Build In Public Updates: How To 5:43 Power of Community and Inspiration 7:23 A Real-World Example: How Build In Public Got This Guy's Stripe Account Restored 10:57 Conclusion: The Benefits of Building in Public and Automation #digitalmar...

E320: How Codie Sanchez made accounting software entertaining. Most people are doing social media content marketing wrong. They think bottom-of-funnel content can't be entertaining and viral. It can. This is a great example. 00:00 The Big Mistake in Social Media Marketing 00:38 Breaking Down Bottom vs. Top of Funnel Marketing 00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Cont...

E319: Shocked at the price of this 900,000 follower deal. This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content. Alain gets a video on the guy's channel as well as all the footage to turn into ads. And he gets it for a ridiculous price. 0:00 Understanding Creator Worth...

E318: UpLabs is shutting down. Idiotic. Even if you don't know what they are/were. They have 59/100 Moz Domain Authority. 75/100 Ahrefs Domain Rating. Probably a huge email list. A highly trafficked site. On today's podcast, I share all the ways they could leverage such a powerful asset. 00:00 UpLabs - Idiots 00:08 Grok: My AI Research Assistant 00:35 UpLabs: History, Achievements, and Closure 01:...

E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly. How I use it to: - De-scam scammers. - Find SEO low-hanging fruit. - And discern if somebody is overexaggerating (or lying) about accomplishments. 0:00 Introduction to the MozBar Chrome Extension 0:16 The MozBar's Features and Uses 1:27 Understanding Domain and Page Authority...

E316: I hacked the podcasting guest game. Here's how I went on 30 podcasts in 3 months with virtually no outbound pitching. 0:00 Welcome Back to the Cafe 0:04 Podcasts for Personal Branding 0:51 Favorite Podcasting Tool 1:20 Maximizing Exposure and Building Links through Podcasts 2:52 Becoming Googleable: 3:46 Networking and Growth 5:57 From Podcast Guest to Social Media Success 7:58 Why I Stopped...

E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring revenue and 130,000 users - in just two years. It's 13 key strategies that contributed to this success, including a significant redesign of the user experience, a comprehensive approach to SEO,  gaining visibility on Product Hunt, directly engaging with u...

E314: Nick Leinberger's 30-day update. I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting millions of organic views. Here's the advice I gave before, and my new advice. #socialmediamarketing #digitalmarketing #tiktokmarketing #instagrammarketing The Edward Show. Your daily digital marketing podcas...

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral. I wrote this a year ago and had a lot of fun rereading it. The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/ #digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing The Edward Show. Your daily digit...

E312: How app store optimization (ASO) works. This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google Play Store. If you want your app to rank on those, listen to this. 0:00 Introduction to ASO 1:58 Exploring ASO: Insights and Strategies 3:00 Deep Dive into Keywords for ASO 8:50 Other Factors Influencing ASO Rankings 9:48 Google Play Store Optimizat...

E311: How this Redditor is making $6,000 MRR selling rugs with Instagram Reels. Before this, the Redditor was a FedEx delivery driver making $2,800/month. Now, the Redditor is full-time making rugs and doing sales with Instagram Reels. 0:00 Introduction to Making $6,000 a Month with Custom Rugs 0:13 The Power of Organic Social and Persistence 1:55 Breaking Down the Success Story 2:52 The Journey f...

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective. My bottom-of-funnel strategy for my upcoming product. How my $6 affiliate video made tens of thousands of MRR. How Videogamedunkey's bottom-of-funnel video got me to purchase Animal Well last night. What this AI language learning startup should be doing for bottom-of-funnel social. #digitalmarketing...

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous. Steal it like an artist - not like a thief. #contentmarketing #contentcreation #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E308: A million-dollar ad to YouTube nurture funnel with a 50% close rate. Ad to landing page with YouTube embed. Next is Typeform. Then prospect sets up a call. Then Typeform info is used to send prospect ideal YouTube video from their channel. The YouTube video matches the archetype created by the Typeform. There's a 50% close rate here. If prospect doesn't close, they get a 24 hour discount alo...

E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy. + 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying. 0:00 Introduction to Pricing Tricks and JCPenney's Fail 0:56 Deep Dive into JCPenney's Pricing Misstep 2:18 Psychological Impact of Pricing Strategies 3:46 Additional...

E306: Making $250,000/month profit breaking Meta ad rules. The trial and error this guy had to do, what he's selling, how he creates new Meta accounts, how he gets around bans, how he dodges the ToS, and his advice to people interested in copying him. This episode of the Edward Show features a deep dive into a user's success story shared on the Entrepreneur subreddit, highlighting how they bypasse...

E305: How to succeed with founder-led sales. This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day. The most common topic was founders figuring out how to close the first set of customers in time for DD. This was Sam's advice. #ycombinator #startups #sales #andreessenhorowitz The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-sh...

E304: 20 common mistakes when building startups and doing businesses. Sharing mistakes, failures, and successes - as well as living them - is the best way for everybody to grow. #startups #buildinpublic #entrepreneurship #solopreneur The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style. Vilinskyy, a former Head of Design at Grammarly, does many well-performing projects and often hangs out with high-net-worth individuals. He recently successfully leveraged a small Instagram following to sell a networking course, demonstrating the e...

E302: The article The Verge did to troll Google is still ranking #1 for the main keyword "best printer" in the US... Even after the recent algorithm updates. "Parasite has gotten even better. Games the same, even though the players may change." "The Verge is available for Parasite SEO posts." Shoutout to Charles Floate for the quality SEO content, as always. 0:00 Introduction: The Verge Trolls Goo...