The Edward Show

E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I made in an hour). 00:00 Introduction and SEO Exper...

E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker shade. If you're into SEO and link building, this episode will show you how Google really works. Not what people say  should happen. But what actually gets results. From https://seosherpa.com/seo-experiments/ - #9 and #8. 00:00 Introduction and Overview...

E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves. Now is a better time than ever to start. The how to grow on TwitterX guide mentioned in the episode: https://...

E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize. Organic Google Search is prioritizing content on the platforms, and SEOs are literally afraid to exploit this because they are afraid to get on camera. The opportunity is wide open here. 00:00 Introduction: The Evolution of TikTok and Instagram Reels 00:13 The Rise of User-Generated Content in Search Engi...

E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 views in 7 days. He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous). It's a blue ocean." - From Cody Schneider 00:00 LinkedIn's New Video Feature: A Game Changer 00:37 Testing the New LinkedIn Video Feature 01:25 Co...

E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast. Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out. I share how this is being...

E345: How generative AI is going to change local search engine optimization. Exactly: How I expect the search experience in the next 5 years to change for people looking for local services. From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies. My thoughts on Google as the leading search engine moving into the future. 00:00 Questions Overview 00:...

E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google's biggest leak of all time. He shares how he warned Google in advance about it. And how his support ticket was closed in response. The story goes even deeper. And eventually resulted in the May 2024 Google Algorithm Leak. 00:00 Introduction to the Google A...

E343: What a crazy day. One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs. I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with. One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people are stealing his content. I steal that business pod...

E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you. How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns. My strategy for doing in-person networking all over the world. My inbound strategy now. 00:00 Debunking the M...

E341: I tested high frequency posting on Instagram, posting 11-12 times in two days. The results were immediate and fantastic. High frequency posting is how to grow on Instagram in 2024. 00:00 Testing a Viral Instagram Strategy 00:49 Power of Frequent Posting 01:15 Case Study: Jun's Rapid Growth 02:04 My Personal Experiment with High Frequency Posting 02:41 Results and Insights 03:26 High Frequenc...

E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more. The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate. 00:00 Introduction to Content Theft in SEO 00:57 The Unethical Practice of Content Stealing 01:27 Experiment Overview: Ranking with Duplicate Content 01:39 Google's Preference for...

E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money. He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was given the lead, even when offered a lot of money. Sylv...

E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X. 00:00 Introduction to Airbnb's Early Marketing Tactics 00:23 Personal Take on Airbnb Marketing 01:33 The Secret Behind Airbnb's Billion-...

E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month . He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours. This 12 hour Build in Public audience turned in...

E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments. Here are three popular SEO Experiments from SEO Sherpa ( https://seosherpa.com/seo-experiments/ ). 1. Link Echoes: How Backlinks Work Even After They Are Removed. 2. The Industry Got It Wrong. Mobilegeddon Was Huge. 3. Click-Through-Rate Affects Organ...

E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time. Here's how to do SEO with everything we now know. Tools and methods recommended in this episode: Boostbenchmark.com Featured.com Stunts that increase brand and get backlinks. Example: Score from Neon Money Club. 21 SEO experiments from SEOsherpa.com My position on doing against-the-rules SEO. I...

E334: I share some of my favorite ways to get press for a tech product. These are methods I've done myself. They include: Press releases. Featured and Connectively (HARO). Outbound journalist outreach for sensational stories. Manipulation. Reddit. Product Hunt. BetaList. 4chan. Stunts. SEO. 0:00 Overview 1:12 Press Releases 3:43 Featured and Inbound 5:31 Going Viral with Journalists 6:53 Dark PR T...

E333: How to grow fast on TwitterX in 2024. 32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter. Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307 0:00 Consistency on Sunday 0:40 Today's Topic: Growing on TwitterX 1:32 Natia Kurdadze's 32 Tips for TwitterX Growth 2:20 Boosting Engagement and Vis...

E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time. The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization. Here's the true story of how it went down. 0:00 Introduction: A Tale of SEO, Millions, and Vengeance 1:09 Meet Rand Fishkin: The SEO Pioneer 3:31 The Click Experi...

E331: Reactions to the Google Algorithm Leak. Is it good to keep looking at Google documentation regarding basic SEO best practices? + Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak. 0:00 Google's Reputation Scoring 0:55 Schema 4:41 How to Move Forward on 14,000 Factors 8:02 Successful SEO Implementations in Light of the Leak #seo #searchengin...

E330: How the Google algorithm leak happened.   Why the SEO who shared it with Rand was triggered into sharing it.   Takeaways.   Also.... exact language for doing parasite SEO.   0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triangle and SEO Frustrations 7:08 Practical SEO...

E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered. Here are my takeaways after having 24 hours to think about the absolute information bomb dropped into the digital marketing community yesterday. 0:00 Biggest Google Leak Ever: 14,000 Ranking Factors 1:07 SEO Community Reactions: Stupid or Smart? 1:42 Think Like an Algorithm Designer 3:05 Paras...

E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever. Here is what has been learned from the leak and how it happened. People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate. 1:24 Insights and surprises 5:59 The controversial Google API content warehouse leak 7:26 Rand Fishkin's deep dive: Analyzing the G...

E327: Something I believe in my heart of hearts...   Which I wish I realized sooner...   Time smooths out all rough edges with brand.   But most people are too quick to give up, so people remember this jagged, unpolished, directionless, abandoned brand.   Here are 4 stories where time smoothed out my mistakes.   0:00 Persistence in Branding 0:59 Marathon vs. Sprint: 1:33 Learning from Flops: A Per...