The Edward Show

E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists. He shares footage from the event and what he learned. The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists. Once I get you motivated with News Daddy's videos, I give step-by-step directions on how to make your first...

E375: Top posts this month from the Instagram Marketing subreddit. I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky promise. "How I generated over 500 million views" - https://www.reddit.com/r/InstagramMarketing/comments/1e1nc0y/how_i_generated_over_500_million_views/ "New hashtag strategy that actually works" - ht...

E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast. In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer to Moms. To: - #1 podcast in the world (now it's down to #10, but was at #1). - Signed by the most prominent talent agency on the planet (WME). - Doing podcasts with A-listers. - Influencer to everybody...

E373: I met a guy using Parasite SEO on Reddit to drive listeners to his podcast. Writes detailed Reddit posts about trending and consistently hot topics. Manipulates Reddit a bit with upvotes. Changes the post text. Removes the details he wrote and replaces it with a recommendation to listen to his podcast to learn about the topic. The Reddit post ranks on Google. People go to the Reddit post → g...

E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts. Something, however, I see time and time again is that the most surefire way to achieve one's goals is to take the longcut. This means doing something one enjoys and sticking with it daily (or several times a week) - for years. Nobody is so dumb they won't figure things out given enough time. But when you go from "oppo...

E371: Parasite SEO using LinkedIn Pulse. First, I share examples. Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an established platform's authority and engagement to put up your own SEO content and rank on search engines fast). Then, I give an in-depth breakdown of exactly how this is done. The spammy manipulative ways this is performed + the less spammy options. I also gi...

E370: How to paint yourself as the underdog, even when you're the incumbent. It's a quick hack to make yourself instantly likable. Find the incumbent in your niche - the mainstream - criticize them relentlessly. Done properly, it doesn't make your brand appear weak; it makes your competitors seem exploitative to their consumers. Being the mainstream isn't cool, being the underdog is. Works for inc...

E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun. Read the thread from Rob Abelow: https://x.com/abelowrob/status/1808184852908499215 00:00 The Buzzword 'Community' 00:33 Building a Loyal Community 00:56 Direct Fan Relationships 01:32 Community First 01:49 Reward Fandom 02:28 Get Fans Invol...

E368: LinkedIn video is getting prioritized in the main feed. Things people DON'T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing software (I used to only use the native TikTok app). - A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on the selfie camera of an iPhone 8). - More than five...

E367: Keywords within striking distance. Here's how to increase your rankings for them. Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages). See which pages are ranking for these keywords. Expand your sections in these pages. Write more. Go as in-depth as is necessary on these keywords within that page. You don't have to add an essay's wort...

E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses. Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools, SEO the descriptions and rank on Google while growing your brand in a new market. This exploits a few things: - Google is prioritizing UGC content in search. - SEO in languages other than English is...

E365: I've made this podcast every single day, without missing a day, for the past full year. I learned a ton. Here's what I wish I did sooner, what I did well, and what I wish I didn't do. If you're thinking about making a podcast, doing marketing for a podcast, or looking at how to make a podcast, this will be helpful. 00:00 Celebrating One Year of The Edward Show 01:09 Covering Trending Topics...

E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO. But are they worth it? In this episode, I explain what Satellite Networks in SEO are, what they require, whether they're worthwhile, and alternatives to them. If you're interested in black hat digital marketing, this episode is for you. 00:00 Kyiv 01:06 Black Hat Katya 02:41 Discovering Satellite Networks 03...

E363: The rumors of LinkedIn prioritizing video seem to be true. In the last two days I've experienced more traction with my videos than any day before in the last 610 consecutive days of posting. Here's how I'm doing it. + Confirmation that the TikTok algorithm restricts performance if you delete videos rather than archive them. + How Avni Barman grew her Instagram followers in the last 24 hours...

E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentiment analysis. The Chrome Extensions ↓ Return YouTube Dislike: https://chromewebstore.google.com/detail/return-youtube-dislike/gebbhagfogifgggkldgodflihgfeippi?hl=en MozBar: https://chromewebstore.googl...

E361: People are gaming local SEO with this Google Business Profile hack. BUT… it's super dangerous. While it can get big results for a services-based business, it can also get an account banned. AND… it can even be used to mess with competitors. I'm not advocating this, but this is what's trending in the world of SEO. So it's important to know about. As mentioned in the episode, here's Darren Sha...

E360: Keyframes from Luma AI Dream Machine just rolled out. This allows people to transform images into one another. What are people using this for right now? Memes, of course. People are using this new technology to transform popular memes. Meme A goes in and transforms into Meme B. Here's where the marketing opportunity lies. Use these in your product videos, your socials, and anywhere you want...

E359: These two #buildinpublic post types always get engagement on TwitterX. If you want to do the Build in Public movement on TwitterX, this episode will save you time. If you're launching a mobile app, this episode will also save you time. In addition to Build in Public TwitterX post types that get engagement, there are insights about running Meta and TikTok ads to mobile apps. I also share Ryan...

E358: Deep dive into LinkedIn growth. First I share this thread from Matt Barker ↓ Thread: https://x.com/mattbarkercopy/status/1631656176399134720 Matt Barker: https://www.linkedin.com/in/mattjbarker1/ Matt Barker, still following these LinkedIn best practices, now has 143,000 followers on LinkedIn. When he wrote that, he had 4,000. Clearly, he knew what he was talking about. Next, how somebody go...

E357: Where I draw motivation from and how I come up with ideas. These tactics are sure to demolish any writer's block anybody has. Try these things instead of procrastinating content creation. 00:00 604 Days of Consistency 01:03 Motivation 03:06 Descript 04:46 Generating Content Ideas 05:30 Microsoft To Do List 05:45 Misc Sources 06:26 Hooks 07:16 Viral Tweets 09:20 Audience Questions 10:26 The L...

E356: A summary of how Avni Barman got her 70,000 newsletter subscribers in 8 months, how she grew her LinkedIn followers to 25,000, differences between LinkedIn and TwitterX, and best practices for posting to LinkedIn, X, Instagram Reels, and TikTok. Tons of insights in this one. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarma...

E355: How Avni Barman started a newsletter and got 70,000 subscribers in 8 months. Her fanbase is so loyal they come to her events and she gets huge partnerships with some of the biggest tech companies. She's also grown her LinkedIn to 25,000 followers. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https:...

E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with the right framing. My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Framing – This Slight Shift Got 14,615% More Views. Read it:  https://edwardsturm.com/articles/framing-slight-shift-got-146-tim...

E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money. Here's how a noobie in any niche can get more top-of-mind awareness than a seasoned professional who already has word of mouth. On...

E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in my SEO career. Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts. If the video gets over 5,000 views, it will likely rank 1-5 the next day. Make sure to check Google with mobile before checkin...