The Edward Show

E401: Lukas Hermann of https://stagetimer.io/ is using a straightforward bottom-of-funnel SEO strategy. This strategy, along with his excellent craftsmanship, is enough to get him to $10,000+ MRR - increasing monthly. He has easy-to-understand information architecture, a nice site, and a solid product. But! - His product is a timer. He's competing literally with Google and YouTube as they both off...

E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month's worth of pay in a single day trying to figure out Google Ads during its early days. "I woke up to a $5,000 loss. Did I just lose a month's worth of income in my sleep? Yes, I did. I spent $6k on ads to generate $1k of revenue." He was the only employee… and he was living in a basement. But he kept trying to figure it out....

E399: If you Google yourself, what do you see? For me, I see social links, my site, and some photos. But the photos are really lacking, especially when I click into Google Images further… Really lacking. I've lived this big life that I'm proud of, with all these top people, and you can't see any of that. I'm missing out on all this social proof, credibility, and lore for people who are looking for...

E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon fulfillment center. Two decades before that, he sold a different company for $15 million. Then he went to work the counter of a McDonald's. + How Avi Schiffmann got 5,100 backlinks for a $2,000,000 gamble and will now be fundraising $100,000,000. + T...

E397: I made this episode right before news of today's financial crash went viral. The timing could not have been more perfect. This directly answers the question of whether or not it is worth investing in marketing during a financial crash or recession. The thread I'm sharing: https://x.com/ValKatayev/status/1589287819117109248 00:00 The Billion-Dollar Strategy 00:15 Where I Am 00:34 The Recessio...

E396: Not all heroes wear capes. This is how to do marketing on 4chan. I used 4chan to make an unlistened-to video game music radio show, being recorded live in the middle of the night, go viral around the world. If you want some ideas for how to start a grassroots movement on 4chan, this is a good episode. Or if you just want a fun marketing story that will make you feel nice - this is a good epi...

E395: SearchGPT is OpenAI's GPT-enhanced search engine. OpenAI is coming directly after Google's main business. Searchers no longer need to go into the results to get their answers. So digital marketers are wondering - "Is SEO still a viable channel?" The answer is yes and no. Not for SEO as we know it - not for top-of-funnel. For bottom-of-funnel, however - it is a blue ocean. The old SEO is dead...

E394: Sharing popular SEO myths that many people believe not to be true! If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you. If you're active doing SEO and need something to get you going - also great for you. Lots of value in this one. 00:00 Introduction: SEO Myths and Personal Experience 00:58 From Ukraine to Top Rankings 02:24 Conten...

E393: The most straightforward way to get automatically Featured on Product Hunt without having to message support. Things covered: - Benefits of launching a technology product on Product Hunt. - The difference between the Featured page and the All (New) Page. - Can you Hunt your own product, which you are also a Maker of? - How to submit and fill out a launch (what is necessary and what is not) s...

E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name. Avi paid $1,887,843.00 to buy Friend.com. And he spent $200,000 on a video from Sandwich Video. This was a crazy gamble that is paying off - Avi and his video are going super viral. But there's more to the story than this. I share Avi's insane background - which he thoughtfully and consciously leve...

E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website, as a bot people can talk with on Whatsapp and Messenger, and more. You can query your entire knowledge base on Instagram. You can train AI to recommend your brand. And - there's no doubt this is going to be adopted everywhere: YouTube, Facebook, X,...

E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literally 30 minutes to make. Video is maybe the craziest opportunity that has existed in marketing. Not only is it great for building a brand and top-of-mind awareness… it's also great for targeting conversion-oriented (bottom of funnel) keywords. Here's ho...

E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more. How putting a product launch in the name of social profiles easily increases the efficacy of content marketing. "Bobby from Dupe.com." How Bobby from Dupe hires an army of video creators on TikTok and IG Reels, dramatically upping brand repetition and conver...

E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google. This is only several months after Google's $60,000,000/year deal with Reddit to access Reddit's user generated content for training Google's AI models. For a long time people have been manipulating Reddit to rank their b...

E387: This website has only 10/100 SEO Domain Authority. Yet, that's enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month. It's a niche site ranking for bottom-of-funnel keywords - and a nice story. If you want a digital marketing pick-me-up about how SEO doesn't have to be hard, this episode is for you. The original findings come from https://...

E386: Something crazy is happening with LinkedIn. This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and growing by 1,000 impressions every 20 minutes. There have been rumors that LinkedIn is turbocharging videos, and this looks to be the case. The video came out on a company page of mine that only has 80 followers... and these 80 followers were enough...

E385: The reality of working at the big Madison Avenue marketing agencies. I worked at one of them, doing SEO for some of the biggest companies in the world. This is what I learned. If you have any doubts about your own marketing being good enough or about you being able to take on big incumbents, listen to this. The Product Hunt article mentioned in the episode: https://edwardsturm.com/articles/p...

E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app. The thread is an absolute beast, and the rapid-fire tips I share on this show are directly actionable. After making this pod, I've already started incorporating them myself. The thread in the podcast, credit Jake Mor: https://x.com/jakemor/status/1549...

E383: This link shares all the tools mentioned in this episode: https://edwardsturm.com/software/ By using the links on that page you are supporting the podcast. Thank you. I share every tool in my marketing stack, even when there are no affiliate programs for the tools. I only share tools I personally believe in and genuinely recommend. I don't share anything I would not use myself and I am very...

E382: Do this to save any meeting that's not going as well as expected. A great way to turn a mediocre meeting positive is to end on a high note. This simple trick is very likely to leave the other person feeling good about you when the meeting ends. This is one of my favorite tools from my networking toolbox, and I'm looking forward to sharing more. 00:00 My Secret for Ending Meetings on a High N...

E381: We look at Daydream, a Programmatic SEO implementation company, which has raised $6.3 million dollars in funding. Then we look at Programmatic SEO from Payscale. We end by deep-diving into Programmatic SEO from Wise. Wise has used Programmatic SEO to generate over 200,000 currency conversion pages. These Programmatic SEO pages have gotten Wise an additional 19 million monthly visitors from G...

E380: Many of the top social media algorithms got their fundamentals from Google's algorithms. Instagram is no different. Attributes that are important to Instagram are shared by Google, X, YouTube, TikTok, Reddit, and more. In this episode of the show, I break down trust attributes for Instagram's algorithm and relate that to Google, Reddit, YouTube, TikTok, and X. Understanding what's valuable t...

E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately became the #1 podcast in the world. The Jefferson Fisher Podcast ranks #1 on Apple Podcasts above: Joe Rogan, Andrew Huberman, The New York Times, Jon Stewart, and more. And how you can steal Jefferson's strategy to do this too! Jefferson Fisher on In...

E378: How to show up in Google's new AI Overviews. In this episode you'll get: - All the forms and features of Google's AI Overviews. - Straightforward methods to be included in AI Overviews. - Crazy out-of-the-box methods people are using. 00:00 Introduction to Google's AI Overviews 00:33 AI Overviews' Controversial Rollout 01:07 Optimizing for AI Overviews 03:08 The Role of Social Media in AI Tr...

E377: Google's rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they're not. This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless. Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google withou...