The Edward Show

E552: A Google Maps engineer saw my viral video about a Local SEO exploit in Google Maps. It's a pretty crazy exploit, if true. And the Google Maps engineer addressed it directly. I checked LinkedIn to make sure the guy really works at Google Maps. He does, and was at Microsoft before. This is what the black hat exploit is (warning: it's explicit) and the Google Maps engineer's response. Watch the...

E551: Just as the title describes, this person got 20,000 users in 3 months for his startup with only $50 and shares how he did it. Very actionable and repeatable strategies in this one. If you want to get users and qualified traffic for your company, these methods will be great. Sources: How I got 20,000 users in three months with $50: https://www.indiehackers.com/post/how-i-got-20-000-users-in-t...

E550: This guy nuked his company by getting greedy with AI generated pages after first seeing success. This is a story mirrored by many reckless SEOs and webmasters. I even share a story of a startup I've been monitoring for over a year now. They used tens of thousands of AI generated pages to rank for 213,000 keywords in just a few months. Now… they only rank for 1 keyword in the top positions of...

E549: The rules of building a personal brand have changed. 2025 is going to be great for them, but not if you waste your time with one cardinal sin. This is what that sin is - how to avoid it - and the four pillars that will make you an authority in your niche. How to build a personal brand in 2025… explained in under 6 minutes! My Exact Social Media Posting Strategy: https://edwardsturm.com/artic...

E548: More and more creators are coming onto the scene every day. People using their face and faceless AI. So how do you stand out? This is one basic thing to focus on and then two things people don't realize. Two hacks for creating above-average mobile video - TikToks and Instagram Reels. This is what I have personally learned from making literally 3,000-4,000 videos since starting on November 1,...

E547: Impactful, unexpected, ROI-driving, and some unusual ways to boost local SEO with Google Business Profile and more. This is not your standard "add high-quality photos" advice. This is the exact content to make, the language to use, and even a crazy black hat technique that you've probably never heard of. This advice is focused on making the phone ring, not just on getting better rankings. Th...

E546: This guy hacked growth on Reddit to build his software as a service (SaaS) company to over a million dollars. The strategy is straightforward, repeatable, and works for any niche and any brand. This is a good one. Source: https://www.reddit.com/r/SaaS/comments/1hqdd65/how_i_hacked_growth_on_reddit_to_build_a_1m_saas/ 00:00 Introduction: The Reddit Growth Hack 00:41 Why Reddit is a Goldmine f...

E545: Positive Friction in apps is one of the strangest retention tricks ever. Get people to expend more effort and it makes them stick with an app more! Very similar to the Ben Franklin Effect. Get somebody to do something for you and they like you more! As marketers, we look for every edge we can get, not just in awareness, but in getting people to stick with our brands. These tricks are very co...

E544: One of the most basic lessons in content marketing that constantly goes overlooked. And a lesson that, in far less time than it takes me to make a normal daily mobile video, got me something with 5+ million views and growing. Super powerful. Super easy. Frequently ignored. 00:00 Introduction 00:23 The Viral Facebook Reel 01:24 Creating the Viral Video 03:53 Repurposing Content for Multiple P...

E543: Straightforward mistakes that everybody makes, including myself. This is a good framework for what to do on social media, Instagram, TikTok, 𝕏, and what not to do. And this comes from a real case study on the Instagrammarketing subreddit. 5 mistakes everyone makes. Source: https://www.reddit.com/r/InstagramMarketing/comments/1h8shym/mistakes_that_arent_letting_you_grown_on_social/ 00:00 Intr...

E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors. It's ultra black hat SEO. This explains how article spinning is performed. How article spinning has adapted in recent years. Alternatives to article spinning. And - how to protect against article spinning. Sources below ⬇️ Ahrefs on article / conte...

541: Most of my episodes are about how to do marketing for products that don't go hyper-viral immediately. But what about products that do? I share three products that caught crazy fire right when they were launched, as well as how they were first launched. Then I share how you can launch a product that you think has viral potential. It's a boolean outcome. It's either going to pop off and go vira...

E540: Most people are clueless about this misconception in SEO. Lots of digital marketers and even experienced SEOs think the best practice is to optimize for long duration on page. It's not. It's giving your searchers what they want as fast as you can. This is how adding TL;DR to pages boosted conversions by 33% From Reddit: https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my...

E539: Powerful strategies to grow on Instagram and convert followers in a variety of niches. What's covered: - How to make an Instagram profile and Instagram content that converts. - Creative content ideas. - Click-through rate on Meta Ads and how to get them to convert better. - How to get the "Can't be shown to non-followers" label removed from an Instagram account status. - Good growth stats fo...

E538: This is why Ryan Reynolds turns out so many billion dollar brands, going deep into the marketing that he employs when he buys stakes in companies. He is the king of billion-dollar brands. Companies he co-owns or has sold are valued at $14 Billion+. If you study Ryan and his success, you'd notice he: • Is always on the lookout for opportunities. • Actively markets the businesses himself. • Be...

537: All the scenarios where you would want to block AI crawlers from accessing your website or certain sections on your website. Then, exactly how to block these AI crawlers, specifying user agents, giving limitations, and more. Finally, the specific scenario where you absolutely do want AI crawlers to access your stuff. 00:00 Introduction 00:42 When to Block AI Crawlers 01:11 Managing Crawl Budg...

E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient. Crazy inefficiencies compared to Googlebot. And this means there's actually a decent chance Generative AI can't even access your pages and posts to learn off them. If the bots can't access them, the generative AI can't recommend your brand. So this is what's wrong with these AI crawlers and...

E535: Help a Reporter Out (HARO) was a favored tool for digital marketing professionals. It was great for link-building. It was great for social proof and credibility building. It was great for public relations. It was great for so many things within digital marketing. It reigned as the supreme journalist expert tool for decades. Literally decades. And just a few weeks ago, after rebranding to Con...

E534: POV camera app is making $100,000 per month with a very simple social media marketing strategy. Faceless content. Some paid. Some influencers. Images, and very few videos. Crazy. But we're only scratching the surface of what's possible. They're in a popular niche for SEO and can absolutely dominate the SEO game as well. This is a wild digital marketing breakdown. Source from Iamgdsa: https:/...

E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization. Major publishers were violating Google rules in droves, doing affiliate Parasite SEO, and making hundreds of millions of dollars. This is everything that's going on with Google's Site Reputation Abuse Policy, what the takeaways are, how the policy can be avoided, and how...

E532: I now take up 3 out of 4 of the top spots for my keyword on Google! All with video SEO. And even crazier, I called my shot. On yesterday's podcast I said I thought I could get the #1 spot in just a few hours of publishing my content. 8 hours later, that's exactly what has happened. Here's what I did and how you can do this, too. 00:00 Google Doesn't Want You to Know This 00:48 My Case Study:...

E531: Crazy discovery. You can outrank an original video on Google with your own edit of it. Here's how this just happened to me and how I'll be doing this in the future. You can literally find videos about interesting subject matter, tighten the script with your own edit, target the same keyword, and outrank the original video on YouTube and Google for that keyword. Again, this works for both You...

E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free. I received a question back: "How do I use something like this to legitimize myself and have social proof when I'm not an expert on a topic yet?" Expertise has to start somewhere. This episode is a recap of yesterday's newsletter ( https://edwardsturm.com/articles/featu...

E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts. Creators outsourced to low GDP per capita countries like the Philippines or Georgia. Strategy being used by dozens of AI companionship apps. On the high end, some of these apps are making hundreds of thousands of dollars per month. Some of the apps doing this: Dippy AI, Crushon AI, Talkie AI, Moemate AI, Juicy...

E528: This is how to do Instagram SEO. I've posted 775 days in a row, Reels and Images, over 2,500 posts. Here is how to optimize Instagram so your posts are discovered in Instagram's native Search and more. And yes, hashtags really are not the way. Hashtags are not good for this. This covers where to put your keyword(s), how the Instagram algorithm prioritizes content, how to optimize your profil...