The Edward Show

E577: We answer, "Do Fiverr backlinks boost SEO rankings? Does using inexpensive link building packages from Fiverr increase search engine rankings?" Then, we talk about other link building methods. Then I share my personal philosophy on getting backlinks and building links from good places. Sources 👇 Buying Fiverr backlinks?: https://www.reddit.com/r/SEO/comments/1iaucfx/buying_fiverr_backlinks/...

E576: These are the six principles of sticky ideas. Mark Twain noted, "A lie can get halfway around the world before the truth can even get its boots on." Meanwhile, people with important ideas, struggle to make their ideas stick. These six principles explain why one idea can spread like wildfire while others die on the starting line. These are things every marketer should keep in mind when: - Mak...

E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results. If you haven't had much success with search engine optimization or just infrequent success, this episode will be very helpful. This is a lot more specific than "make good content" - that's actually bad advice. And this isn't "get backlinks bro"...

E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this. When startups die, it's not with a bang but with a whimper. These are the five most common reasons why startups fail. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability. ◦ You solve yesterday's problems. ◦ You know too much to see...

E573: Joshua Ryan Schaver (@bagelfinagles on Instagram) shares how he's made $600,000+ so far from Instagram and TikTok with an in-depth breakdown of his funnel. He's using primarily social video and tripwire offers to scale his urban farming-based business. He shares the copy he uses, the hooks, his content strategy, his call-to-actions, his tripwire PDFs, what he gives for free and what he charg...

E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew. We cover its go-to-market, marketing strategy, intense attention to customer relationships and trust, product strengths, and product weaknesses. We look at what made it successful, both in terms of how it acquired users and customers, and also in terms of what the product...

E571: A concise list of the things most people still get wrong about SEO in 2025. We look at things like intent, topical authority, vanity metrics, monthly search volume, AI SEO, amount of content, content quality, testing, and more intent. This is the high-level overview of how to do SEO in 2025. From Charles Floates' post: https://x.com/Charles_SEO/status/1883379300793283011 Get tons of qualifie...

E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023. HubSpot is falling prey to AI chatbots (ChatGPT released December 2022) taking its traffic and to UGC ranking for its keywords. HubSpot has been going after top-of-funnel content. Now it has been decimated. This is why HubSpot's SEO has been obliterated and what you...

E569: How to increase sales and revenue and everything good by selling the benefits and not the features. You're naturally in the weeds with whatever you're doing. You know your niche inside and out. You think your differentiating factors are the coolest things ever. But the truth is your prospects only care about the benefits your features bring. These are many examples of improving copywriting b...

E568: This is the secret to growth on Instagram. 1. Post manually through the Instagram mobile app. Don't use automation tools or views will be suppressed. Instagram doesn't like shared IP addresses. 2. High-frequency posting. Post a lot. The brand in this posts 100 times PER DAY to Instagram. They get 9.2 billion impressions per month. And people are trying to emulate them. Insanity. Sources 👇 1...

E567: Clickthrough rate (CTR) manipulation with parasite search engine optimization. Manipulating clicks within Google Search to get your posts on other high-authority websites and platforms to rank fast and well. This is how it's done, if it works, and whether or not you should try it. This is some of the darkest black hat SEO there is. If you're curious about high-impact forbidden SEO tactics, t...

E566: Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. With a lifetime of stories from decades of building, Mike and Kass have supported close to 100 early-stage startup founders. They served as angel investors and advisors to Scopely, which so...

E565: Negative SEO - using spammy SEO practices to harm your competitors' rankings - is real. I've seen it even recently. This is a story about a well-known experiment in SEO that proved negative SEO is real and showed how it's done. Source: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Negative SEO 00:35 Disclaimer and Caution 01:06 The Experiment Setup 03:35 Results and Analysis 0...

E564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that literally just launched. The TikTok ban, and what to do now. And Yandex Video for Parasite SEO. Crazy episode. 00:00 Gary Vaynerchuk 00:36 Upcoming Podcast Guest: Mike Lazerow 01:07 Gary Vaynerchuk's Influence and Lessons 04:25 Seven Power Lessons 09:15 Do...

E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast. Tripwire funnels are small purchases that help break initial resistance to purchasing. Once the purchase is made, it becomes easier to upsell the main product. The four examples are inspiring and educational. For example, repurposing work y...

E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, your product, or whatever you want. It's a strategy that allowed me to take up 20% of Google Images, not even including the images outside of my control. I share image file names, alt text, captions, internal linking strategies, page titles, meta descri...

E561: I'm able to consistently go viral with hyper-top-of-funnel content. Validated subject matter. But how will I use this hyper-top-of-funnel content? Growing my followers is not enough. I want to drive top-of-mind awareness to Compact Keywords. Easy way to do this? Clothing. So I tried having a shirt made with Fiverr. Listen to hear my results and what I'm doing now. Compact Keywords: https://c...

E560: Jason Levin (@iamjasonlevin) is a prolific marketer, builder, and writer. Previously he was Head of Growth at Product Hunt. He shares insane tactics. He shares: - His LinkedIn marketing automations and LinkedIn growth strategies. - How he grew his newsletter. - How him and some of the biggest companies are using meme marketing to make millions and billions of dollars. - Specific tools and st...

E559: Go to market stories from 37 billion+ dollar companies. This episode will answer two questions:  1. How do people hear about your product? 2. Why do they buy it? This is what's known as a GTM Motion, or Go-To-Market Motion. I share flowcharts for both high-intent customers and low-intent customers. I give examples of every possible scenario (as demonstrated by the 37 unicorns) in each flowch...

E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, "make wedding invitation." They're using templates and a very cool conversion flow. And their numbers are crazy. - 700M+ total monthly visits. - 25% from organic search. - 2x Adobe's total monthly traffic. - Zero reliance on paid advertising. The critique is they're only able to do this given their brand presence...

E557: Medium.com used to be huge for Parasite SEO (using the strong web presence of another platform to rank on Google). Then it died. It died hard. But now it is back! It is back with a vengeance. But there are new rules. A new playbook. This is what's going on and how SEOs are gaming Google with Medium.com. (The Edward Show does not condone or recommend any of these tactics, they are evil, pure...

E556: Kanye West put up a viral Instagram post expressing his disbelief and dissatisfaction over Adidas ranking above his website, Yeezy.com, for the search term, "Yeezy." When you look at his SEO, it's very clear why this is happening. Very clear. Here's what's going on. Sponsored by Compact Keywords, my full SEO Program, showing how to audit, enhance, and do aggressive, offensive SEO across a va...

E555: Methods and stories of businesses getting valuable, authoritative backlinks in crazy and creative ways. Getting backlinks from .gov and .edu sites. Getting backlinks from major publications and journalists, getting backlinks from small blogs, and even getting backlinks in extremely black hat ways. Some are white hat. Some are grey. Some are impossible shades of black. All are creative and en...

E554: Postmates was acquired for $2.65 BILLION in 2020. This is the legendary story of how they got their first customers. The first part of the episode is me reading how they did. The second part is a concise summary of the tactics they used and how they learned and validated what people actually wanted. The third part is how you can do this with SEO. How Postmates got their first 1,000 orders: h...

E553: Google is caught. Another statement that flies in the face of past statements. Core Web Vitals do not impact SEO rankings. Nope. Sorry, they don't. Countless dollars, time, and effort spent trying to optimize for Core Web Vitals when the real SEOs know it doesn't make a difference. This is what Google has said and what the SEO community has to say. Stories, anecdotes, and data shared. Read i...