The Edward Show

E527: YouTube's new inspiration tab could be one of the craziest SEO and content hacks. YouTube is literally giving you topics to make videos, podcasts, articles, etc, but especially videos and podcasts. The topics it provides are based on its own proprietary search data. It provides a detailed outline for you to riff off of. It gives keywords to use in your descriptions and titles. It gives inter...

E526: Usually, rapidly increasing your backlink velocity in a non-organic way can be dangerous. This video explains when it is not dangerous to do, with two short examples. Then, I give a recap of 6 other link building techniques and nuances. If you're interested in SEO link building and in obtaining backlinks that increase your rankings, you're going to love this. Source: https://www.reddit.com/r...

E525: The SERPs (search engine results pages) for the most competitive keywords fluctuate A LOT. This is especially the case for seasonal keywords. This is how you rank for hyper-competitive seasonal keywords in a thick ocean of competent competition. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Further resources: Compact Keywords - https...

E524: The story of an SEO who enhanced a page with a simple linkable asset. This little trick got the client ranking from position 15 to position 1 in a very competitive niche. Linkable assets - one of the coolest link building tactics in search engine optimization. Create things that are useful, cool, or interesting that compel others to give you backlinks. I share this story as well as give othe...

E523: What do you do when you're a hyper-niche company in need of backlinks from relevant websites? First, you exhaust your hyper-niche sites. But that happens fast. So then - you get generic sites! This video explains how to structure niche link building articles on generic websites so that your website gets better rankings in the search results! Source: https://www.reddit.com/r/SEO/comments/12ih...

E522: You have a super high-volume year-specific keyword only searched for a few months. "In 2025," "in 2026," "in 2027." The keyword increases a year every year. What's the most sure-fire way to rank for these keywords? Go after them one year early! Two successful stories on this episode of doing that. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_hav...

E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty within the credit card niche. Here's what you need to know about exact match anchor text vs partial match vs generic. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Low Domain Authority Sites In...

E520: Should you steal content, marketing, and ideas? I just had a hook for a viral video stolen by the biggest AI TikToker. I've had lots of other stuff stolen too, which benefited the people who stole it to great wealth. In fact, lots of entrepreneurs steal. Mark Zuckerberg. MrBeast. And… I'm not innocent either. I share stories where I have stolen. Should you steal? I'll let you decide after he...

E519: Reddit Parasite Search Engine Optimization is a five-dimensional game of chess and so few people are able to think the necessary steps ahead of Google. But if you do want to think ahead… If you do want to outsmart your opponent, this is what you have to do. This episode reveals your opponent's assets, which you must be aware about. If you're not thinking about these things, you will be beate...

E518: Alexander Mashinksy, the founder and ex-CEO of Celsius Network, pleads guilty to multi-billion dollar fraud scheme, and is sentenced to 30 years in prison. But before Celsius, he was already set for life. Celsius Network wasn't a risk he had to take. How do I know this? I met him. On multiple occasions, I met him and executives at Celsius. These are my stories from those encounters and then...

E517: YouTube Playlist SEO appears to be a powerful way to rank for competitive top-of-funnel keywords that require more depth. The types of high-volume top-of-funnel keywords that require thousands of words to rank for. But these thousand-word articles are time and resource-intensive. An SEO-optimized YouTube playlist is way easier to make and way more engaging. But despite this, YouTube Playlist...

E516: You have a list of keywords. The search engine results pages are similar for all keywords. But the keywords sound different from each other. When do you target keywords with one page and when do you target keywords with multiple pages? That's what you're getting on this action-packed episode of the show. 00:00 Introduction to Keyword Targeting 00:27 Example Keywords and SEO Strategy 01:03 Bo...

E515: Relating Daniel Kahneman's 8 questions to expose cognitive traps to digital marketing. Your brain is trying to trick you. These 8 questions will prevent you from making costly long-term mistakes. Question 1: Am I thinking fast or slow? Kahneman's not impressed by your lightning-fast decisions. Why? Because your brain has two systems: • Fast: Intuitive, emotional, unconscious • Slow: Analytic...

E514: How going after low domain authority sites can actually increase rankings on Google! A user on the SEO subreddit had a client with only elite websites linking to them. The client needed a natural backlink profile - only high domain authority sites is not natural. The SEO contractor built links from a ton of low domain authority "mom blogs." The keyword was in the 90th percentile of difficult...

E513: This is the best way to be a terrible marketer and to get the worst results. From the legendary Rand Fishkin: https://moz.com/blog/the-best-way-to-suck-at-marketing-whiteboard-friday And mentioned at the end of the episode: What I Learned About Networking Going to NYC Tech & Business Events Every Night for Three Years - https://edwardsturm.com/articles/three-year-networking-experiment/ Thing...

E513: In 5 minutes, I made a video in a café about a product I love. The product has an affiliate program, so I used my affiliate link, masked with a catchy domain I purchased. The video is going viral. Now, every couple of minutes, I get a notification of a new customer from my affiliate link. The product is software with recurring monthly fees. I get 25% of those recurring monthly fees… for life...

E511: A combination of silly gameplay and TikTok virality has resulted in 20 million downloads in October alone for "The Screaming Chicken Game." These mechanics are brilliant and can be copied across products. The game was the most downloaded game in October 2024 due to its viral mechanics made explicitly for TikTok and Instagram Reels. It also invited tons of copycats exploiting the game's lack...

E510: Answering whether you can and if it's a smart investment buying the backlink and link building services offered on Fiverr. Then giving my #1 platform for link building and obtaining reputable backlinks. Here's what all SEOs need to know. 00:00 Introduction 00:31 The Reality of Fiverr Backlinks 01:27 Semrush's Local Tool 02:10 Risks and Realities 03:41 Long-Term SEO Strategy 08:31 Alternative...

E509: How I run SEO experiments and why every digital marketer should be doing this. The SEO change log I keep and some of the experiments I'm running now. This is one of the most insightful things you can do in SEO. 00:00 Introduction 00:34 Bottom of Funnel SEO for Service Businesses 01:39 Challenges and Experiments with SEO Keywords 02:55 Best Practices for Services' Bottom of Funnel SEO Pages 0...

E508: How to get credible experts to write your SEO content for free and in a timely manner. I did this to outrank the New York Times in under 5 minutes back in 2020. I got an expert to write our SEO article for free. I targeted the keyword properly. I submitted the article to Google Search Console. 5 minutes after the article was published, it was ranking #1 on Google, and the New York Times was...

E507: The strategy Loïc Gouzer used to sell the da Vinci painting, Salvator Mundi, to Crown Prince Mohammed bin Salman (MBS) for $450,300,000. This is a marketing and sales strategy anybody can incorporate into their business. It's a fun one. Loïc Gouzer sold a $450 million dollar painting of Jesus to Crown Prince Mohammed bin Salman (MBS) in 19 minutes. But the real work of art was his insane sal...

E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: https://www.reddit.com/r/SEO/comments/1gwj5hn/steal_my_seo_strategy/ 00:00 Introduction to The Strategy 00:31 Phase 1: Analyzing Google Search Console 01:02 Phase 2: Optimizing Keywords 01:45 Phase 3: Competitor Analysis 02:25 Phase 4: Interlinking a...

People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale. 00:00 Introduction 00:26 Surprising Discovery on Reddit 03:09 Extremely Searchable Content 05:34 Fear of Criticism 07:09 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardstu...

E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title. A startling experiment. Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potenti...

E503: Google's Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here's how to identify what this looks like and how to move on if you have been hit by this hugely negative tag. Mentioned in the video ↓ What Causes the Google Helpful Content Update (HCU): https://youtu.be/0bzye0IN2oQ Compact Keywords: https://compactkeywords.com/ My Exact Social Med...