The Edward Show

E652: Three quick (you can do them today) changes to make to your website (overall and sales pages) that will make you more money. Easy and straightforward. 🎧 Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: https://youtu.be/MNHCwj5O4HI 🎧 Why Landing Pages Don't Work - Secrets From a Decade of A/B Testing - Matthew Stafford: https://youtu.be/cmaKHu269Cg 💎 Compact Keywords - My SEO...

E651: After 7 years building their business, they just hit $10 million annual revenue and $1 million net income. Most founders would've quit long before - but they stuck with it. One of their biggest setbacks: iOS 14.5 took their cost per acquisition from $20 to $200. As a result, they taught themselves real marketing. Programmatic SEO, conventional SEO, email marketing, remarking, public relation...

E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmarks. The format? Calling out Duolingo's shortcomings with on-screen text, then getting accounts to recommend the new language-learning app in the comments. The fake, unprompted social proof gets an above-average amount of conversions on videos that alr...

E649: Using mass amounts of AI-generated pages on your website for SEO - should you do it? The SEO subreddit debates this. I share all the comments - as well as my opinion on each comment - in this glorious post. Then I give my own take on: - If you should use tons and tons of AI-generated pages on your website to game search engine optimization. - How to use AI text for SEO in a way that is safe...

E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… "Public relations is dead; it's worthless. Everybody gets their news from social media now." But here's the thing. It's not uncommon that a review of a product or service will be planted by a PR professional - and this manufactured credibility - this manipulated media - is what CAUSES the customer to purchase. It's the...

E647: A smart, repeatable marketing and product method some entrepreneurs used to quickly spin up an app making hundreds of thousands of dollars in monthly recurring revenue. And a discussion on how to adequately handle attribution with TikTok and Instagram Reels. Combine all of this with a solid bottom-of-funnel SEO strategy and you've got a unicorn on your hands 🦄. ⭐️ Source: https://www.socia...

E646: An SEO consultant does SEO for his own ecommerce business. He makes a page targeting wholesale buyers at the bottom of the funnel - people looking to purchase now. This purchase-intent page gets only 300 clicks per month, but results in $4,000 monthly profit for this SEO consultant. Think like an owner - research the market, identify an issue that customers in that market struggle with, and...

E645: If you can get results with SEO - maybe you've been hit by the Google Helpful Content Update - or maybe not… but you can already rank for keywords AND you're trying to figure out what to do, this is for you. This is for people who can do SEO, but don't know what to sell. SEO is a superpower! But most of the time SEOs don't know how to find keywords that will bring DIRECT MONEY!! That's what...

E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche. Travel SEO at its best. These bottom-of-funnel keywords are under-targeted and easy to get top positions for. This is the SEO nobody is doing that everybody needs to adopt. It works with searchers. It works with search engines. It works with AI. 🧲 Compact Keywords - My SEO Course - Get paying customers thro...

E643: How Lil Nas X went from college dropout sleeping on his sister's couch with a negative balance in his Wells Fargo account to breaking Mariah Carey's record for the most consecutive weeks at No. 1 - IN JUST FIVE MONTHS. This marketing story has everything: - Normal SEO - Parasite SEO - Social media marketing - Influencer marketing - Viral marketing - Growth hacking - Come up story Tons to be...

E642: Black hat SEOs and digital marketers are having a field day in local subreddits. Local subreddits and niche subreddits are far easier to game and do parasite SEO in. Parasite SEO is using another website's ability to rank (prioritization within Google or high domain authority) for your keywords. With Reddit, it has the added benefit of fake social proof - searchers think this is coming from...

E641: Few digital marketers realize this is possible. Instead of paying for Google Ads targeting competitor-branded keywords, you can make videos that blanket the SERPs. See what branded keywords competitors are ranking for. Make a short-form mobile video on everything. Or… somebody searches a competitor and your video review of that competitor comes up. You can shape your competitors' search narr...

E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google. We also talk about SaaS marketing, information product marketing, product evangelizing, and YouTube's dominance. Lars is a legendary marketer - one of Neil Patel's early employees, a well-known killer in affiliate SEO, a popular blogger, and adviso...

E639: An entrepreneur on Reddit fails over and over again until realizing… GO WHERE THE CUSTOMERS ARE. GO WHERE PEOPLE ARE LOOKING FOR WHAT YOU OFFER. Then the entrepreneur starts succeeding. They share their story. Then I share how to do this with search engine optimization. Instead of cold calling, or doing SEO where you target cold traffic, or playing the viral lottery, you can make SEO landing...

E638: What happens when you spend 5 minutes a day posting to social media, documenting your journey: Wins, losses, learnings especially, behind the scenes, before and afters of your work, new ideas, what your day was like, books you're reading, podcasts you're listening to, people who inspired or helped you, your workspace, weekly and monthly recaps, milestones, pivots, experiments, new implementa...

E637: Why SEOs need to care about video - and how to grow fast on Instagram. Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google Search. Videos can be made in 5 minutes and rank the next day over articles that took weeks to make. They can be outsourced. You can combine this with your bottom-of-funnel SEO efforts to make videos you can put on your landing pages or just to get c...

E636: I'm seeing a lot of chatter that Google's Helpful Content Update killed Programmatic SEO, or you'll now get penalized for doing Programmatic SEO, or Programmatic SEO goes against Google's Scaled Content Abuse Policy. Google's Scaled Content Abuse Policy: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Scaled%20content%20abuse,-Scaled%20content%20abuse&text=This%20a...

E635: A quick, no-fluff recap of Google's March 2025 Core Algorithm Update - sites that won, methods that lost, and the changes you have to know. Let's do this. 𝕏: https://x.com/edwardeachday Threads: https://www.threads.net/@edward.builds 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your p...

E634: How to optimize pages on a website for location-specific searches that don't actually have the location in the keyword! Google is smart and will help out businesses a lot more than they realize. This is everything you have to do. ——— 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your p...

E633: In an exchange on 𝕏, Elon Musk grants permission to an employee to BRING BACK VINE. This is after Elon previously said bringing back Vine is being worked on, but he has no interest in TikTok. This is Vine's story, it's acquisition to Twitter, it's feature set, how it will be useful for marketers and entrepreneurs, and more. 🧲 Compact Keywords - My SEO Course - Get paying customers through S...

E632: A certain type of content is getting HIT. Tanking… A strategy that has been hot for the last few years is now tanking due to Google's 2025 March Core Algorithm Update. Additionally, I share people getting hit doing parasite SEO on Reddit - an entire business destroyed - and alternatives to parasite SEO on Reddit. ⭐️ @lilyraynyc: https://x.com/lilyraynyc/status/1904970592006381996 https://x....

E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world's top lash supply brands, comes on the pod! Crazy story: Started at 16 - Blaze was doing lash extensions out of her parents' spare bedroom before and after school. She posted every day on Instagram—client results, behind-the-scenes, day-in-the-life stuff—for four years, building a small but loyal audience. Opened a salon at 18 -...

E630: New answers from Google on an uncertain future for SEO blog operators. If you do SEO with top of funnel blog content and articles, this is for you. If you were hit by the Google Helpful Content Update and you're concerned about recovery, this is for you. If you're worried about the future of independent publishers in Google's "AI-first" future, this is for you. Tons here to unpack.  ⭐️ http...

E629: Is targeting low-volume keywords (sub 50 monthly search volume) a good idea? Is it smart to use your precious resources to go after low-volume keywords vs. mid-to-high-volume keywords? The SEO subreddit (r/SEO) reacts to this exact question. And if you choose to go after low-volume keywords, what's the best way to do it? All this and more on this episode of the show. ⭐️ Source: https://www....

E628: Three search engine deoptimization stories - how doing messy SEO - actually gets better results. The first story is targeting low domain authority websites for backlinks rather than high domain authority backlinks. The second story is removing the target keyword from the page. The third story is avoiding exact match anchor text and instead getting generic anchor text or naked URLs. SEO doesn...