The Edward Show

E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral. Domains like: BuyLaptopsOnline .com CheapAirConditioners .com BestRunningShoes .com This was all from one Semrush affiliate ranking #1 for Semrush Blackfriday using blackfridaysemru .sh People thought it was the exact match domain. People said Google lied and EMDs were effective. Nobody c...

E626: New research shows not only is Google NOT dying, it is thriving. Google Search - up 21% in 2024. As is Google Images, Google News, and Google Maps. Meanwhile, ChatGPT and other AI chatbots (Perplexity, Claude, Copilot, and Gemini) - Google gets 373 times more searches than them. Earth-shattering research from Rand Fishkin, SparkToro, Datos, and Semrush. However… There is something to be alar...

E625: This is what happens if you get bad reviews on Google Maps. They should be avoided at all costs! + Other "SEO hacks" from members of Search Engine Optimization subreddit. This is a fun one, ya'll! 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compact...

E624: Matt Diamante shares how he grew to 250,000+ followers on Instagram with hundreds of millions of views, exclusively making SEO content. As well as how he does SEO, what he likes, what he doesn't, and how he's scaled his SEO agency to $2 million ARR. This was a fun chat. ⭐️ Matt Diamante on Instagram: https://www.instagram.com/heytony.agency/ ✨ Matt Diamante on TikTok: https://www.tiktok.co...

E623: Google publicly claimed that text hidden within accordions or tabs or other expandable elements was treated equally as text that is fully visible. In other words, SEOs and web developers could use these expandable elements carefree and not have to worry if using them would hurt rankings and visibly within Google. So, a bunch of SEOs set out to test this claim. With some rigorous experimentat...

E622: An Entrepreneur Subreddit post from a painting business doing $2 million ARR says something most SEOs miss. It's a mistake big enough to result in many lost rankings and so much in missed conversions. The r/Entrepreneur post isn't even about SEO. But it's a principle that should be seared in every SEO's mind. ⭐️ The Reddit Post: https://www.reddit.com/r/Entrepreneur/comments/1jcuec8/i_grew_...

E621: Barry Schwartz joins the show to break down Google's 2025 core algorithm update, which is still rolling out. Barry Schwartz (aka RustyBrick) is the Founder of Search Engine Roundtable (seroundtable.com), an Editor at Search Engine Land, and overall the guy who most SEOs get their industry news from. Questions covered: • What are the biggest changes in this core update compared to previous on...

E620: SEOs are seeing short content outrank long content on Google. Other SEOs are saying long-form content, like it used to be done, is dead. This is what's happening. 💰 Compact Keywords - My SEO Course - Short pages that rank and sell - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and...

E619: Underrated SEO tactics that are getting people results in 2025. We have: - Content refreshes - Putting no-traffic content onto new pages - Site audits - Compact Keywords - Forums This is what the SEO community is sharing - this is what is working and getting results. ⭐️ Source - https://www.reddit.com/r/SEO/comments/1ja3tyq/whats_the_most_underrated_seo_tactic_that_has/ 💰 Compact Keywords...

E618: Google's March 2025 Core Update just dropped. Google announced, "This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We also continue our work to surface more content from creators through a series of improvements throughout this year. Some have already happened; additional ones will come later." There's been rankings volati...

E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact match anchor text? What do you want to be LSI - partial match anchor text? What percentage should be a naked URL, or brand anchor text, or generic anchor text, or title anchor text? This gives the EXACT PERCENTAGES for anchor text ratios when you are l...

E616: How going after low-traffic backlinks can actually increase rankings on Google! A user on the SEO subreddit had a client focusing mainly on the raw traffic numbers of the backlinks they were going after. The SEO advised looking deeper than just raw traffic numbers: - Is the traffic real? - Is the traffic coming from a relevant country? - Is the linking site ranking for legitimate keywords or...

E615: Christopher Panteli has sent over 100,000 link building and public relations pitches to journalists using expert quote platforms. He uses platforms like Source of Sources, Qwoted, ResponseSource, PressPlugs, Editorielle, PressFlow, and more. When one of his journalist submissions is accepted, he gets a link, often a dofollow one, as well as press for his clients. And this is something I, Edw...

614: Is query counting (counting how many keywords you're ranking for each month) a valuable activity? What insights can we get from query counting? More importantly, is query counting a good measure of visibility for a website actively practicing search engine optimization? What should SEOs be measuring most? That's what this addresses. When you finish listening you will know: - If you should be...

E613: Lots of people are saying Trial Reels are amazing. Take a viral video, repost it to Trial Reels, it goes viral again. But what if there's a way to use this to print money, not just views? That's what today's episode discusses: 1. Should you even try the Trial Reels reposting trick? 2. What are the risks? 3. Can this be used to print cash? ⭐️ The post that was shared: https://www.reddit.com/...

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod! He shares why most landing pages fail and what to do instead. Most people are only making a super small fraction of what their product is capable of making. On the level of 1/1000th of what is possible. Matthew shares the absolute most crucial adjustments to make to your website and landing pag...

E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views. Everything is a block of stone with a beautiful sculpture inside. Every piece of content, landing page, ad, SEO funnel, and marketing campaign has potential. Oftentimes, that potential is staring us right in the face. These are the basic, easy changes I made to the original video that caused...

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go to it. If a large enough amount of people do this, this will jump you up to the number one spot for your keywords. This episode explains how this was discovered, then gives illegal black hat, in-the-middle gray hat, and totally safe white hat ways o...

E609: In 2018, Mark Zuckerberg was the biggest villain of the tech world. Today, he is the coolest CEO in the Silicon Valley. The PR framework that completely rebranded Mark: R.A.C.E Here's how it turned Zuck from zero to hero. Let's go a little back in time... In 2018, Facebook's trustworthiness hit rock bottom at 27%. Why? Cambridge Analytica. 87 million user profiles were harvested without cons...

E608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs. He is an expert in black hat SEO, gray hat SEO, and of course white hat SEO and shares crazy SEO gems that very VERY few digital marketers, let alone SEOs, know. In this episode, Bill gives shortcuts both for local SEO and...

E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well. This ranges from strange internal linking, to PBNs, to local SEO, to burying negative results on Google, and more. ⭐️ Bill Hartzer on Reddit: https://www.reddit.com/user/billhartzer/comments/ 🏆 Compact Keywords - My SEO Course - Get paying custome...

E606: Keida Dervishi of Soulmate Customs joins the show. 23 years old, she makes millions of dollars per year selling relationship jewelry and clothing. She started her business 4 years ago. She is an animal with posting frequency - SEVEN VIDEOS (IG Reels/TikToks) A DAY. So impressive. All her videos are actively promoting her product and some get 30 or even 70 million views! Started her business...

E605: Now is the best time to start a personal brand. 1. The limitations with Meta properties have been fixed. You can use an automation to have your content come out to Instagram WITHOUT suppression of views. This was not the case 8+ months ago. 2. Here's stories of people doing it. Shout out to Michael Taylor who is crushing: https://www.instagram.com/shiftingshares/ 3. People are making million...

E604: Two bits of SEO guest posting mastery: 1. Do you write for the website you're guest posting on or the backlink you are obtaining? 2. Is it ever best to write your guest posts in the first person? This is about crafting a natural backlink profile so that it doesn't appear that you are actively gaming Google and Bing with strategically procured SEO backlinks. The masters of guest posting know...

E603: Topical authority in SEO - how trusted your website and brand is on a specific niche. The more topical authority you have, the more you can rank for competitive keywords within your industry - search terms that bring you more money. These are four straightforward methods for establishing your topical authority in 2025. While most content on topical authority is outdated, this resource is spe...